Darrell David
Digital Marketing Specialist | Social Media & Content Marketing
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About
Digital Marketing Specialist with a BSc in Digital Marketing and hands-on experience in social media management, content creation and campaigns. Skilled in Canva, SEO, Google Analytics, Google Ads, Meta Ads and email marketing. Grew social media audience engagement by 45% at Lyd Voyage; building ErrandLink, an early-stage gig-economy app in Kenya.
Experience
Founder & Developer at ErrandLink (2025-01 – Present)
Building a gig-economy app that connects task posters with task runners in Kenya, using React Native (Expo) and Node.js/Express.
- Designed trust-and-safety features: a trust-score system, geofence-gated task completion and off-platform payment detection.
- Designed M-Pesa (Daraja API) escrow payments and a commission-based revenue model for the platform.
Junior Digital Marketer at Lyd Voyage (2026-01 – 2026-08)
- Grew social media audience engagement by 45% by designing and running targeted digital campaigns in Canva.
- Managed client communications across email, social media and phone, maintaining seamless customer relationships.
- Scheduled appointments, coordinated client engagements and managed event logistics with high attention to detail.
- Improved record accessibility and administrative efficiency by implementing new digital filing and documentation systems.
- Maintained customer databases and produced monthly operational reports that gave the team cross-project visibility.
Education
Bachelor of Science in Digital Marketing – Kabarak University (2022 – 2025)
Kenya Certificate of Secondary Education in KCSE – Masii High School (2021)