Joylin Nyaga
Digital Marketer and Social Media Specialist
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About
Results-driven Digital Marketer and Social Media Specialist with 7+ years' experience in content creation, online community management, and campaign execution. Proven ability to increase brand engagement and digital presence through strategy, analytics, and creativity. Seeking to contribute to a dynamic team at DnR Studios.
Experience
Social Media Executive at The Digital Monkeys (2023-03 – Present)
- Executed multi-platform content strategy boosting engagement by 25%
- Managed client communities across Facebook, LinkedIn, Instagram & Twitter
- Created and edited monthly content calendars and campaigns
- Collaborated with influencers to amplify brand campaigns
- Monitored trends and competitor activity to inform strategy
- Compiled detailed campaign reports for performance reviews
Community Manager at Zilojo Limited (2020-02 – 2023-03)
- Planned and executed social media strategy for top-tier brands
- Developed branded content with internal teams
- Led daily community management and influencer partnerships
- Delivered analytics and performance reports to stakeholders
Social Media Executive at Aspira Kenya (2019-03 – 2020-01)
- Created monthly social content, planned and scheduled ads
- Monitored inboxes and user messages across platforms
- Wrote long and short copy for SMS, emails, and internal communication
- Managed budgets for ad campaigns on Facebook and Instagram
Social Media Exec. / Junior Client Service Exec. at 34° Kenya (Berge Farrell) (2018-09 – 2019-03)
- Managed social campaigns and client projects for brands like Brookside, Naivas, and Bidco
- Created visual content calendars and social copy
- Tracked brand sentiment and competitor activities
Intern at Cloud 9 Africa, Career Skills Centre, and Ark Africa (2016-01 – 2017-12)
Roles across Cloud 9 Africa, Career Skills Centre, and Ark Africa in content creation, social media admin, SEO, email marketing, and brand research.
Education
BA in Communication (Public Relations) – Daystar University (2013-05 – 2016-12)
KCSE – St. Clares Girls, Naivasha (2011-01)
KCPE – Werus Academy (2007-01)
