Diana Dory

I am a marketing and communications professional with hands-on ownership of content strategy, production, and delivery across radio, television, and digital platforms at Royal Media Services, East Africa's largest media house, complemented by independent digital and social media management for multiple client brands. Skilled at translating strategic and creative briefs into clear, audience-ready storytelling from concept and scripting through production while maintaining a consistent brand voice across formats and channels. Advancing a Master's in Communication with a specialization in Digital Communication, building on a Bachelor's in Journalism (Broadcast) and an Integrated Brand Communications certification, with a deliberate focus on strengthening the digital-strategy skill set this work requires.

Brings the multi-context adaptability of managing several distinct brand voices simultaneously, plus the organizational discipline of prior human resources experience, to the work of stewarding one consistent brand across many channels and audiences.

Creative Assistant - Royal Media Services, Nairobi - Nairobi

(2024-03)

Own end-to-end content strategy and production for client campaigns across radio, television, and digital platforms, translating client and creative briefs into multi-format content that maintains a consistent brand voice.

• Develop and pitch campaign concepts within cross-functional creative teams, managing content from concept through scripting, shooting, and editing to final delivery.
• Partner directly with clients to translate strategic briefs into audience-ready content, coordinating priorities across multiple concurrent projects.
• Contribute to creative strategy and brainstorming for client campaigns, identifying storytelling approaches that strengthen audience engagement.
• Contribute to the development of client-facing proposals and presentations, ensuring ideas are clearly communicated, visually compelling, and aligned with brand objectives.
• Advanced from Creative Intern to Creative Assistant within seven months, reflecting strong performance and growing ownership of client-facing work.

Creative Intern - Royal Media Services, Nairobi - Nairobi

(2023-05 - 2023-08)

• Supported the creative team in producing client proposals for 360° campaigns across radio, TV, and digital platforms.
• Contributed to end-to-end content production, including scripting, shooting, and editing, and worked directly with AI-assisted content tools to sharpen audience targeting.
• Voiced voiceovers for Coca-Cola for a radio commercial

Freelance Social Media Manager & Content Creator - Independent - Nairobi

• Independently managed social media strategy and day-to-day content for four distinct client brands simultaneously: Tullier Counselling Center, the Wajesus Family, Mood Hair & Barbershop, and Waxed Glamour adapting brand voice and tone for each audience
• Built online communities from the ground up, applying a test-and-learn approach to optimize content performance across platforms.

Brand Ambassador - Fletna Kenya

(2020 - 2020)

Served as brand ambassador for Fletna Kenya, upholding brand voice and identity while creating content that drove engagement within the beauty and personal-care category.

Human Resource Assistant & Intern - Vegpro Kenya Limited - Nairobi

(2018-05 - 2020)

Managed HRM operations spanning data input, leave tracking, payroll administration, and attendance management; generated reports and maintained system integrity.

• Supervised support staff and drafted correspondence, offer letters, and job descriptions while serving as first point of contact for calls and email inquiries — building the organizational discipline and multi-priority management carried into every role since.

Master of Arts - Communication, Digital Communication specialization - United States International University – Africa (2024 - 2026)

Bachelor of Arts - Journalism, Broadcast specialization - United States International University – Africa (2019 - 2023)

Diploma - International Relations - Riara University (2017 - 2018)