Kiptoo Michael

Versatile Communication and Strategy professional with experience across digital marketing, corporate communications, project coordination, and organisational advisory. Demonstrated ability to build communication functions, drive measurable audience engagement, and support strategic decision-making. Brings a strong blend of analytical thinking and creative execution. Well-positioned for roles in communications, strategy, programmes, and operations.

SEO Specialist - Mobile Hub Kenya

(2024-01)

Lead digital visibility strategy through search optimization and performance analysis

• Conduct website audits and translate findings into actionable improvement plans
• Collaborate with cross-functional teams to align communication strategies with business goals
• Provide data-driven insights to support decision-making

Digital Marketing Intern - Mobile Hub Kenya

(2023-09 - 2023-12)

• Supported execution of integrated marketing campaigns improving brand visibility
• Analyzed campaign performance and produced reports for optimization
• Collaborated with teams to align content and business objectives

Social Media Manager & Communication Intern - Steri Tours and Travel Agency

(2023-01 - 2023-08)

• Established the Communications, Marketing & Branding function
• Designed and executed communication strategies to strengthen brand positioning
• Conducted brand audit and presented strategic recommendations
• Improved team productivity using Asana

Marketing Intern - KUTV Kenya

(2022-06 - 2022-07)

• Managed website content and supported newsroom communication workflows
• Coordinated social media distribution to expand audience reach

Board Member - Mwangaza Empowerment Network

(2024-06)

• Provide strategic advisory on communication and organizational growth
• Participate in governance and decision-making processes
• Support outreach and stakeholder engagement strategies

Bachelor of Arts - Communication and Media Studies - Kenyatta University (2019 - 2023)