Diane Nasong'o

Results-driven Finance and Accounting professional with 8+ years of progressive experience across FMCG, financial services, and education sectors. Holds a Bachelor of Business Management (Finance Option) with a proven track record in financial reporting, internal auditing, credit control, CRM management, and sales leadership. Skilled in ERP systems, statutory compliance (PAYE, NSSF, NHIF, KRA), accounts reconciliation, and data-driven decision-making.

Recognized for delivering measurable business outcomes through strategic financial analysis, operational efficiency improvements, and commercial growth initiatives.

Accountant / Internal Auditor / CRM Manager at New Titanic Jacaranda General Spares Ltd (Rhino parts) (2023-10 – Present)

• Analyzed and audited sales transactions to ensure accuracy, compliance, and profitability in line with company policy.
• Managed the CRM system to track leads, monitor customer interactions, follow-ups, and measure conversion rates.
• Prepared daily, weekly, and monthly sales and financial reports to support revenue growth and strategic decision-making.
• Monitored sales performance using CRM and accounting data to identify trends, gaps, and growth opportunities.
• Conducted internal audits on sales processes, cash handling, invoicing, and receivables to reduce losses and strengthen controls.
• Reconciled sales collections with bank deposits and POS records, resolving variances in a timely manner.
• Evaluated customer credit limits, payment terms, and outstanding balances to support sustainable sales growth.
• Analyzed pricing, discounts, and margins to maintain profitability and ensure compliance with company policies.
• Coordinated with sales representatives to improve customer retention, upselling, and repeat business using CRM insights.
• Trained staff on CRM usage, sales reporting procedures, and compliance requirements.
• Identified process inefficiencies in the sales cycle and implemented improvements to boost productivity and revenue.
• Strengthened internal controls within sales operations to reduce revenue losses and improve operational efficiency.

Business Development officer at Faulu Microfinance Bank (2021-02 – 2023-09)

• Client Acquisition and Recruitment
• Loan Portfolio Growth.
• Loan Monitoring and Recovery
• Marketing and Business Promotion.
• Savings Mobilization
• Reporting and Record Keeping

Sales Accountant at Sameer Agriculture & Livestock (K) Ltd (2019-07 – 2020-12)

• Oversaw warehouse management, inventory control, and cost containment measures.
• Managed accounts receivable, accounts payable, and account reconciliations while maintaining accurate financial records.
• Streamlined credit control systems to improve client payment compliance and reduce outstanding debts.
• Supported trade development through product visibility initiatives, promotional activities, and market research.
• Expanded the client base through targeted customer acquisition strategies and consistent follow-up engagements.

Lead Generator at ABSA Kenya (2017-08 – 2019-06)

• Identified potential market niches and drove product sales within targeted customer segments.
• Conducted client training seminars on financial products and services to increase product awareness and uptake.
• Maintained accurate and up-to-date customer information and sales logs for reporting purposes.
• Prepared daily, monthly, and quarterly sales reports for senior management review.
• Achieved consistent sales growth through proactive customer acquisition and ongoing relationship management.

Bachelor of Business Management in Finance Option – Masinde Muliro University of Science and Technology (2011 – 2016)

Kenya Certificate of Secondary Education in KCSE (2007 – 2010)