Communication and Digital Marketing Associate
InterIntel Technologies
February-Present
Duties and Responsibilities
- Developing and implementing digital marketing that align with the company's overall business goals. This involves researching and analyzing target audiences, creating campaigns that leverage various digital channels, and measuring and optimizing performance
- Conducting market research to stay informed about industry trends, customer needs, and competitor activities.
- Analyzing and reporting on campaign performance using data analytics tools to measure the success of different marketing campaigns by managing budgets, timelines identify areas for improvement, and report on key performance metrics to stakeholders
- Compiling customer testimonials and other evidence to support the company’s messaging and build trust with stakeholders.
- Responsible for producing high-quality content for the
company’s website, social media channels, blogs newsletters and other communication channels.
- Track analytics and create reports detailing successes and
failures of digital marketing campaigns.
- Ensuring that the website is up-to-date, user-friendly and
optimized for search engines. This includes regularly updating content, monitoring analytics, and implementing SEO strategies to increase online visibility.
- Managing crisis communication by developing and implementing
crisis communication plans in case of emergencies or unforeseen events.
Communication & Digital Marketing Assistant
Kenya Assemblies of God EAST University
01/2019 - 12/2022
Duties and Responsibilities
- Analyzed digital marketing metrics and generate reports to measure the effectiveness of campaigns, by identifying areas for improvement, and make data-driven decisions
- Implemented digital marketing strategies to promote the
university's programs, events, and initiatives.
- Produced high-quality content for the University's website,
social media channels,blogs, newsletters, and other communication channels
- Lead the collaboration with university’s other departments,
faculty members, and staff to gather information, coordinate marketing efforts, and ensure consistent messaging.
This involved working closely with admissions and academic departments.
- Monitored that all communications and marketing material to ensure that they align with University's standards.
- Pioneered the brand management this is through consistent messaging and visual identity across various digital platforms by developing brand guidelines, monitoring brand mentions and ensuring brand consistency in communication materials.
- Responded to media inquiries and perform media outreach to achieve University's placement in publications
- Maintained a positive tie with media outlets
- Evaluated opportunities for partnerships, students'
sponsorships and advertising
- Coordinated the university events and presence at exhibitions both nationally & internationally.
- Represented and promoting the university at denominational meetings and events.
- Wrote and produced marketing material (brochures, posters, flyers etc.) for the university’s programs.
