Erick Mwangi

Dynamic, results-driven, and adaptable Digital Marketing and Customer Care Specialist with a strong track record in social media management, targeted digital ad campaigns, and operational support within fast-paced hospitality environments. Adept at combining creative content creation with strategic data analysis to boost brand engagement, streamline customer satisfaction, and execute high-impact commercial and community events (including major sports tournaments and promotional activations). Brings a unique multi-disciplinary background spanning digital tools, structural engineering problem-solving, and software applications.

Possesses exceptional cross-functional communication skills in English and Kiswahili, with a proven ability to juggle multiple responsibilities simultaneously. Eager to bring versatile administrative, promotional, and executive support capabilities to a progressive professional role.

Social Media Marketer and Customer Care Specialist - Maple Inn Hotel & Multi-Entity Operations

• Managed the brand's complete online presence across multiple social media platforms, strategically coordinating content calendars and maintaining consistent brand communication.
• Handled customer inquiries and feedback promptly and professionally, ensuring positive guest experiences and prompt, satisfactory resolution of concerns.
• Designed and ran high-performing paid digital campaigns using Meta Ads and Google Ads to directly support the business's marketing and revenue objectives.
• Directed targeted social media campaigns and screen-targeting initiatives for high-profile events, including live match screenings for the 2026 FIFA World Cup.
• Coordinated operational tasks smoothly across competing priorities in a busy hospitality setting while maintaining robust internal and external stakeholder communication.
• Spearheaded promotional community and commercial events, including customer appreciation gatherings ("Appreciation Mbuzi" events) and family-friendly entertainment programs.

Digital Marketing Intern - Nairobi Digital Solutions

• Assisted in conceptualizing, creating, and scheduling engaging social media posts across diverse client accounts.
• Conducted comprehensive market research to identify emerging trends, supporting robust campaign strategies and content development.
• Monitored campaign performance metrics closely and prepared detailed analytical reports for the management team.
• Collaborated directly with the creative design team to produce compelling visual collateral for digital advertisements.
• Successfully increased overall social media engagement by 40% within a six-month period and resolved customer inquiries with a 95% satisfaction rate.
• Managed and optimized digital advertising campaigns with a combined cumulative budget exceeding KES 500,000, reducing average customer response times to under two hours.

Diploma - Civil Engineering - Thika Technical Institute (2022-01 - 2025-12)

Certificate - Computer Studies and Software Applications - St. Joseph Mukasa (2020-01 - 2021-12)

Secondary Education - Gaichanjiru High School (2016-01 - 2019-12)

Primary Education - Kiambu Primary School (2007-01 - 2015-12)