Evalyn Night

Senior Life Insurance Sales and Distribution Leader with over 15 years of progressive experience spanning agency sales, unit leadership, and branch management within the Kenyan insurance market. Demonstrated success in building scalable sales organisations, expanding market footprint, and delivering sustained revenue growth through disciplined execution, people leadership, and customer-centric strategies. Highly experienced in agency force development, multi-unit and branch leadership, performance management, and market activation, with repeated national recognition through AKI Agents of the Year Awards (AAYA).

Adept at aligning sales strategy, talent, and execution to corporate objectives. Well positioned for senior leadership roles including National Sales Manager, Head of Distribution, or General Manager – Life Insurance.

Team Leader at ICEA LION Life Assurance (2025-01 – Present)

Lead and manage a growing life insurance sales team focused on new business acquisition, portfolio growth, and persistency improvement.

• Recruit, onboard, train, mentor, and motivate agents to achieve individual and team sales targets.
• Execute market activation initiatives, prospecting campaigns, and client presentations for individual and group life business.
• Track sales performance using defined KPIs and provide targeted coaching to improve productivity and quality of business.
• Strengthen long-term client relationships to enhance customer retention and lifetime value.
• Team size grown from zero to 29 agents within 18 months in unit leadership and 22 agents to 39 agents in 2 years as branch manager
• Monthly / annual premium income achieved: KES average from 2300 to 5000 monthly collection
• Persistency rate improved from 77% to 83% averaging over 80% in both roles
• Team size from zero to 11 agents
• Monthly premium 4,700
• Annualized premium 11.3m
• Personal production 5m
• Persistency 97%

Branch Manager at Liberty Life Assurance Kenya Ltd (2010-01 – 2024-12)

Provided overall leadership and strategic direction for branch sales operations, people management, and performance delivery. Developed and executed branch-level sales strategies aligned to corporate growth and market expansion objectives. Recruited, trained, and managed multiple units and sales teams, driving sustained premium growth and market penetration.

Oversaw portfolio management, persistency, compliance, and customer service standards. Resolved operational, performance, and interpersonal issues to maintain a high-performance and ethical sales culture.

• Delivered the top agent in the company 17m
• Branch annual premium growth: KES 54m to 88m (Year 2023)
• Branch ranking nationally/regionally: 1 out of 14 branches nationally
• Average branch persistency: 83%
• Sales force size managed: 46 agents / 5 unit leaders

Unit Manager / Team Leader at Liberty Life Assurance Kenya Ltd (2010-01 – 2024-12)

Built and led high-performing sales units through structured recruitment, coaching, and field leadership. Conducted regular performance reviews, sales clinics, and joint field activities to improve agent productivity. Mentored agents into future unit leaders and managers, strengthening succession planning and retention.

• Unit premium production: KES 11m in 2017, 14m in 2018, 17m in 2019, 20m in 2020, 20.7m in 2021 and 32m in 2022
• Number of agents recruited and retained: 36 retained 29
• Number of agents promoted to leadership roles: 3 to unit leaders

Insurance Sales Agent at Liberty Life Assurance Kenya Ltd (2010-01 – 2024-12)

Consistently achieved and exceeded sales targets through relationship-based selling and trust building. Built a strong personal portfolio across individual life, savings, and group life products.

• Average annual premium income: KES 6.7m
• Highest single-year premium written: KES 2015 top 50 AAYA award 6.7m
• Persistency rate: 92%

Bachelor of Commerce in Marketing Option – ST PAULS UNIVERSITY (2023-11)

Advanced Diploma in Insurance – College of Insurance (2021)