Insurance distribution and sales management
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Senior Life Insurance Sales and Distribution Leader with over 15 years of progressive experience spanning agency sales, unit leadership, and branch management within the Kenyan insurance market. Demonstrated success in building scalable sales organisations, expanding market footprint, and delivering sustained revenue growth through disciplined execution, people leadership, and customer-centric strategies. Highly experienced in agency force development, multi-unit and branch leadership, performance management, and market activation, with repeated national recognition through AKI Agents of the Year Awards (AAYA).
Adept at aligning sales strategy, talent, and execution to corporate objectives. Well positioned for senior leadership roles including National Sales Manager, Head of Distribution, or General Manager – Life Insurance.
Team Leader at ICEA LION Life Assurance (2025-01 – Present)
Lead and manage a growing life insurance sales team focused on new business acquisition, portfolio growth, and persistency improvement.
Branch Manager at Liberty Life Assurance Kenya Ltd (2010-01 – 2024-12)
Provided overall leadership and strategic direction for branch sales operations, people management, and performance delivery. Developed and executed branch-level sales strategies aligned to corporate growth and market expansion objectives. Recruited, trained, and managed multiple units and sales teams, driving sustained premium growth and market penetration.
Oversaw portfolio management, persistency, compliance, and customer service standards. Resolved operational, performance, and interpersonal issues to maintain a high-performance and ethical sales culture.
Unit Manager / Team Leader at Liberty Life Assurance Kenya Ltd (2010-01 – 2024-12)
Built and led high-performing sales units through structured recruitment, coaching, and field leadership. Conducted regular performance reviews, sales clinics, and joint field activities to improve agent productivity. Mentored agents into future unit leaders and managers, strengthening succession planning and retention.
Insurance Sales Agent at Liberty Life Assurance Kenya Ltd (2010-01 – 2024-12)
Consistently achieved and exceeded sales targets through relationship-based selling and trust building. Built a strong personal portfolio across individual life, savings, and group life products.
Bachelor of Commerce in Marketing Option – ST PAULS UNIVERSITY (2023-11)
Advanced Diploma in Insurance – College of Insurance (2021)
