Fred Njagi

Seasoned sales Manager with 10+ years of experience driving revenue performance, growth, and service excellence for well- established fmcg organizations. Proven expertise in executing robust strategies, managing large budgets, and improving processes that result in reduced costs, higher quality, and greater yield. Instrumental in overseeing multi-venues, controlling costs, and keeping employee turnover rates below industry standards.

Over 7 years experience working in diverse multicultural, multiracial and ethnical work environments around the world.

Proven ability to lead and manage teams, increase profits, and create a positive work environment. Driven by a passion for providing excellent customer service and delivering memorable experiences. Developed and implemented marketing strategies and concepts which resulted in increased revenue growth by 35% while building and maintaining strong relations with business partners and consumers at large.

• Spearheaded the implementation of a new customer loyalty program that increased average ticket size by 15%.
• Implemented an employee incentive program that improved overall morale and boosted sales team productivity by 10%.
• Improved inventory management system to reduce out-of-stock items from 5% to 1%.
• Increased revenue by 25% in one year through strategic marketing campaigns.
• Developed strategies to facilitate profitable product adoption per account leading to 80% growth in sales of key but slow-

moving brands for the specific accounts. Achieved 100% key customer satisfaction levels.

• Managed to establish friendly trade terms with key accounts hence fulfilling the legal aspect of trading.
• Delivered 100% achievement in spirits sales for the last quarter of financial year F12-F13 i.e. April, May, and June 2013

translating to a net sales value of kes.97, 403,259.

Bachelor’s Degree in Business Management & Administration.

 Practitioner’s diploma in marketing from the marketing society of Kenya

 Diploma in Sales Management & Marketing.

 Kenya Certificate of Secondary Education, Ng’ombeni High School. Kenya Certificate Of Primary Education, Consolata Primary School