Freddie Simiyu

Results-driven FMCG Sales Representative with over 9 years of experience in sales, customer relationship management, territory development, and distribution management. Proven track record of achieving and exceeding sales targets, expanding market share, and building strong relationships with retailers, wholesalers, and key accounts. Skilled in route planning, merchandising, stock management, market intelligence, and negotiating sales agreements.

Strong communication and problem-solving abilities with a customer-focused approach. Possesses a valid driving license and extensive experience managing field sales operations, ensuring efficient coverage of assigned territories and timely delivery of business objectives.

Van Salesman - East Africa Breweries Limited Distributor Outlook Index Limited - Nairobi

(2023-04 - 2026)

Sold and distributed EABL products to retail outlets, bars, restaurants, and wholesalers within the assigned route.

• Achieved daily, weekly, and monthly sales targets through effective customer visits and product promotion.
• Built and maintained strong relationships with customers to ensure repeat business and customer satisfaction.
• Generated orders, delivered products, and ensured timely replenishment of stock at customer outlets.
• Collected payments, managed cash sales, and ensured accurate reconciliation of sales proceeds.
• Increased product visibility through merchandising, display setup, pricing compliance, and promotional activities.
• Identified new business opportunities and recruited new customers within the sales territory.
• Monitored competitor activities, market trends, and customer feedback, providing regular reports to management.
• Maintained accurate sales, inventory, and customer records using company sales systems and reporting tools.
• Ensured adequate stock levels in the van and accounted for all products issued and sold.
• Managed assigned sales routes efficiently to maximize coverage and sales performance.
• Ensured safe operation and proper maintenance of the company vehicle while adhering to company policies and traffic regulations.

Sales representative - Pepsi Company - Nairobi

(2015 - 2022)

• Visit assigned retail outlets, supermarkets, restaurants, and other customers.
• Build and maintain strong relationships with store managers and business owners.
• Promote Pepsi products and introduce new products or promotions.
• Negotiate product placement and shelf space.
• Take customer orders and ensure timely replenishment of stock.
• Monitor inventory levels at customer locations.
• Coordinate with delivery and warehouse teams to ensure accurate order fulfillment.
• Arrange product displays according to company standards.
• Ensure products are visible, attractive, and properly priced.
• Check that promotional materials are displayed correctly.
• Monitor competitor products, pricing, and promotions.
• Gather market intelligence and report customer feedback.
• Identify new sales opportunities within the territory.
• Meet monthly, quarterly, and annual sales targets.
• Prepare sales reports and maintain customer records.
• Track sales performance and submit activity reports to management.
• Maintain accurate records of visits, orders, and payments.
• Follow company policies and procedures.
• Use sales software or mobile applications to record field activities.

Diploma - Sales and Marketing - Nairobi Technical Training Institute (2014 - 2017)

Kenya Certificate of Secondary Education - Kabuyefwe friends' High School (2010 - 2013)

Kenya Certificate of Primary Education - Makunga primary school (2000 - 2009)