Art Director/Graphic Designer
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Through-The-Line Creative A Kenyan Creative with over 15 years experience, both in Kenya, Uganda, and Tanzania.
Delivering creative solutions for top companies. Prove record in multi-channel disciplines,
extensive background in Above-the-line and Below -the- line communications, design,
promotions, retail. And CRAM/direct marketing. A mature, yet young-at-heart attitude to motivating and inspiring teams to deliver superb creative campaigns under tight deadlines.
Strong reputation for being able to develop hard-working, result-driven work and for nurturing strong client relationships.
Venture Partner/Creative Consultant, TLS Advertising. Nairobi
NOVEMBER 2017-PRESENT
Oversees and manages all the aesthetic and functional pieces of ad design, graphic design,
print, and TV commercials ensuring that each area comes together in a way that adheres to the client's brand standards. Manage the whole creative team—graphic designers,
copywriters, and art directors—keeping the creative vision on track.
CLIENTS: Chloride Exide, Ken-Chic, KWS, KWAL.
Creative Director, BSD Kenya. Nairobi
FEBRUARY 2016 – OCTOBER 2017
Responsible for overseeing all creative products produced by an advertising agency. Ensured the agency made high-quality creative content for the clients and oversaw the entire creative team, including copywriters, art directors, and designers.
CLIENTS: Good Life, Family Bank, Standard Chartered Bank, Longhorn Publishers, AAR,
Creative Consultant, Ogilvy Africa. Nairobi
JANUARY 2015 – NOVEMBER 2016
Managed the creative process from concept to completion.
Translating marketing objectives into clear creative strategies.
Worked closely with multidisciplinary project teams, particularly IT.
Lead and directed the creative teams in the production of all marketing collaterals.
Ensured visual communication and brand standards were met.
Oversaw client pitches and proposals.
Meet with clients' upper management to explain campaign strategies and solutions.
Reviewed work, troubleshot, and provide feedback to creative teams including designers, art directors, copywriters, photographers, and web developers
CLIENTS: BAT Africa, Phillips Africa, Tecno Kenya, Coca-Cola Kenya,
Creative Director, Scan-Ad Tanzania. Dar es Salaam
MARCH 2012 – NOVEMBER 2014
Managed the creative process from concept to completion.
Translating marketing objectives into clear creative strategies.
Worked closely with multidisciplinary project teams, particularly IT.
Lead and directed the creative teams in the production of all marketing collaterals.
Ensured visual communication and brand standards were met.
Oversaw client pitches and proposals.
Oversaw protability, deliverables, timelines, and budgets.
Meet with clients' upper management to explain campaign strategies and solutions.
Reviewed work, troubleshot, and provide feedback to creative teams.
Remained actively involved in hiring and training creative sta.
Managed and cultivate the career development of sta members, including designers, art directors, copywriters, photographers, and web developers
CLIENTS: BAT Tanzania, Toyota Tanzania, Resolution Health, Coca-Cola Tanzania,
Vodacom Tanzania, Equator Hotel Tanzania, CRB Bank Tanzania, MTN Tanzania.
Degree, Bachelor of Education (B.Ed.)In Fine Art. Kenyatta University. Nairobi
March 1990 – October 1993
Brand strategy and Development, AVID(BSD Group)
