Keith Kelian

I am an accomplished, results-oriented professional with extensive experience in Graphic Design, Marketing, and Social Media Management.

I currently hold the position of Team Lead Creative and content at UBA Bank Kenya. My background includes extensive experience in multimedia, marketing, and graphic design with 15 years of experience.

I have exceptional collaborative and interpersonal skills; a dynamic team player with well-developed written and verbal communication abilities, a Passionate and inventive creator of innovative marketing strategies and campaigns; accustomed to performing in deadline-driven environments with an emphasis on working within budget requirements.

As a detail-oriented individual with a passion for excellence, I am effective and comfortable communicating with all levels of stakeholders and adept at driving solutions. My unique background makes me a strong leader for major change projects.

Keith Kelian Graphic Designer & Art Director | Communications design, brand marketing | Digital Marketer & Strategist Nairobi, Kenya Summary Experienced Digital Marketing Manager with 8+ years of extensive experience in Digital Marketing, Search Engine Optimization (SEO), Digital Strategy, and building, maintaining, and running successful digital marketing campaigns. Bringing forth broad marketing knowledge, coupled with focused campaign experience. Adept at creating and implementing client-centred, successful campaigns, aimed at improving brand awareness and presence.

Collaborative and creative, accomplished at managing digital marketing presence content with experience in leading teams of marketing professionals to meet and exceed digital marketing goals. Senior creative design specialist with more than 15 years of experience in managing graphic design projects from inception to execution. Highly creative with the ability to work well within a team.

Extensive experience in managing other designers and coordinating with them to deliver outstanding results. Highly skilled with various programs within the Adobe Creative Suite, such as Photoshop, InDesign, and Illustrator.

Experience UBA Kenya Team Lead Content & Creatives November 2021 - Present (1 year) Nairobi, Kenya Salama Fikira Manager Digital, Social Media & Design February 2018 - November 2020 (2 years 10 months) Kenya Creating logos, alter existing logos, and translate raster graphics into vectors. Creating layouts and templates for all official documents such as the company Page 1 of 5 profile, business cards, letterhead, annual reports, newsletters, and any other company stationery. Developing print and digital marketing materials such as brochures, catalogs, advertisements, and website graphics.

Ensuring consistency of the Group’s brand across all countries present and Providing design support to other business lines to create product graphics, logos, identity design, or other similar offline graphics. Responsible for overseeing all aspects of the digital marketing department including the group’s marketing database, email, and display advertising campaigns. Developing and monitoring campaign budgets.

Planning and managing social media platforms and preparing accurate reports on the marketing campaign’s overall performance. Coordinating with advertising and media experts to improve marketing results. Identifying the latest trends and technologies affecting the industry.

Evaluating important metrics that affect website traffic, service quotas, and target audience. Working with developers to ensure proper implementation within a web environment and ensure consistency and integrity of the creative and digital vision. Other duties as assigned ABC Bank Ltd Senior Creative Designer October 2015 - January 2018 (2 years 4 months) Nairobi Meet with heads of departments to determine the scope of a project, Advise end-users on strategies to reach a particular audience, Determine the message the design should portray.

Create images that identify a product or convey a message. Develop graphics for product illustrations, logos, and websites. Select colors, images, text style, and layout, Present the design to Page 2 of 5 respective heads of departments, Incorporate changes recommended into the final design.

Review designs for errors before printing or publishing them Ramco Printing Limited Creative Graphic Designer September 2013 - March 2015 (1 year 7 months) Nairobi • Meeting clients or account managers to discuss the business objectives and requirements of the job • Interpreting the client's business needs and developing a concept to suit their purpose • Estimating the time required to complete the work • Developing design briefs by gathering information and data through research • Thinking creatively to produce new ideas and concepts • using innovation to redefine a design brief within the constraints of cost and time • Presenting finalised ideas and concepts to clients or account managers • Working with a wide range of media, including photography and computeraided design (CAD) • Proofreading to produce accurate and high-quality work • Contributing ideas and design artwork to the overall brief • Demonstrating illustrative skills with rough sketches • Working on layouts and art working pages ready for print • Working as part of a team with printers, copywriters, photographers, illustrators, other designers, account executives and marketing specialists.

Greystar

Africa (a subsidiary of Adensil Group Limited) Online Product Manager January 2011 - June 2013 (2 years 6 months) Dar es salaam • Prospect for potential new clients and turn this into increased business.

• Plan approaches and pitches.
• Build relationships with new clients.
• Present new products and services and enhance existing relationships.
• Track and record activity on accounts and help to close deals to meet targets.
• Identify opportunities for campaigns, products and distribution channels that lead to INCREASE in sales.
• Present to and consult with senior management on business trends to develop new products, services and distribution channels.
• Attend industry functions, such as networking forums and seminars, and provide feedback and information on market and creative trends. Page 3 of 5 • Manage and develop Corporate Digest which is a business news website whose main objective is to provide readers with business news relating to various developments in the Corporate World.
• In charge of the editorial team and revision of content to be published.
• Manage Adensil Online and responsible to conduct SMS and Online Raffles.
• Manage social media campaigns and day to day activities. Duties include writing editorial, community outreach efforts, promotions, etc.
• Identify and present innovative and creative product solutions.
• Project management of all product integration/launches/changes throughout implementation.
• Identify the business and operational requirements based upon the objectives of each product.
• Display a high level of critical thinking in cross-functional process analysis and problem resolution for new and existing products.
• Coordinate and build strong working relations with various internal organizations including; IT, Marketing, Product Development, & Operations.
• Provide support for other departmental projects as needed.
• Participate in opportunities to develop both personally and professionally.
• To meet, exceed and maintain service levels as assigned by management.

Legit Advertising Head Graphic Designer

November 2007 - December 2010 (3 years 2 months) Dar es Salaam • Design different types of layouts & illustrations, web design layout & typography according to brand guidelines.

• Create & modify fonts according to brand guidelines.
• Work on multiple tasks at the same time using a wide range of medias, including photography and computer aided design.
• Experienced in photography and photography editing, producing accurate and high-quality work.
• Produce visual solutions to the communication needs using a mix of creative skills and commercial awareness.
• Aware of current fashions in the visual arts, working knowledge of the latest computer packages and an understanding of material costs and time limits, all of which can impact on the design.
• Create professional designs and layouts for promotional materials including direct mailings, hand-outs, advertisements, posters, signs, logos, and other visual layouts. Page 4 of 5 • Prepare new and unique illustrations, innovative layout prints and rough sketches of presentation and organization brochures and designs graphics for website in line with branding guidelines.
• Abreast of current trends in same field by conducting the necessary researches.
• Coordinating production activities with printers, service agencies, advertisers, and vendors and review quality of final product before release.

Sharp Card Limited Head Graphic Designer

September 2005 - October 2007 (2 years 2 months) Nairobi • Responsible for the design of Corporate Designs, Layout Newsletters, and Magazines, Annual Reports, Posters, Brochures, leaflets, Letterheads, and Logos.

• Ensure that end products of the pre-press are satisfactory.
• Explore design concepts and executions, looking for ways to improve the overall quality and structure of project assets.
• Create visual assets for in-house promotions, programs, or utilities used at Sharp Card’s corporate office.
• Collaborate with other designers on the team, ensuring all parties have the necessary visual assets, and that all campaigns and promotions are launched simultaneously.

Unique Customer Services Graphic Designer

September 2003 - August 2005 (2 years) Nairobi • Responsible for designing Posters, Letterheads, Leaflets, Logos, Business Cards, Brochures, Company Profiles, and other graphic design jobs.

Education Africa Digital Media Institute - ADMI Certificate level 1,2 & 3, Digital Marketing · (2019 - 2021)

Keith Kelian Graphic Designer & Art Director | Communications design, brand marketing | Digital Marketer & Strategist Nairobi, Kenya Summary Experienced Digital Marketing Manager with 8+ years of extensive experience in Digital Marketing, Search Engine Optimization (SEO), Digital Strategy, and building, maintaining, and running successful digital marketing campaigns. Bringing forth broad marketing knowledge, coupled with focused campaign experience. Adept at creating and implementing client-centred, successful campaigns, aimed at improving brand awareness and presence.

Collaborative and creative, accomplished at managing digital marketing presence content with experience in leading teams of marketing professionals to meet and exceed digital marketing goals. Senior creative design specialist with more than 15 years of experience in managing graphic design projects from inception to execution. Highly creative with the ability to work well within a team.

Extensive experience in managing other designers and coordinating with them to deliver outstanding results. Highly skilled with various programs within the Adobe Creative Suite, such as Photoshop, InDesign, and Illustrator.

Experience UBA Kenya Team Lead Content & Creatives November 2021 - Present (1 year) Nairobi, Kenya Salama Fikira Manager Digital, Social Media & Design February 2018 - November 2020 (2 years 10 months) Kenya Creating logos, alter existing logos, and translate raster graphics into vectors. Creating layouts and templates for all official documents such as the company Page 1 of 5 profile, business cards, letterhead, annual reports, newsletters, and any other company stationery. Developing print and digital marketing materials such as brochures, catalogs, advertisements, and website graphics.

Ensuring consistency of the Group’s brand across all countries present and Providing design support to other business lines to create product graphics, logos, identity design, or other similar offline graphics. Responsible for overseeing all aspects of the digital marketing department including the group’s marketing database, email, and display advertising campaigns. Developing and monitoring campaign budgets.

Planning and managing social media platforms and preparing accurate reports on the marketing campaign’s overall performance. Coordinating with advertising and media experts to improve marketing results. Identifying the latest trends and technologies affecting the industry.

Evaluating important metrics that affect website traffic, service quotas, and target audience. Working with developers to ensure proper implementation within a web environment and ensure consistency and integrity of the creative and digital vision. Other duties as assigned ABC Bank Ltd Senior Creative Designer October 2015 - January 2018 (2 years 4 months) Nairobi Meet with heads of departments to determine the scope of a project, Advise end-users on strategies to reach a particular audience, Determine the message the design should portray.

Create images that identify a product or convey a message. Develop graphics for product illustrations, logos, and websites. Select colors, images, text style, and layout, Present the design to Page 2 of 5 respective heads of departments, Incorporate changes recommended into the final design.

Review designs for errors before printing or publishing them Ramco Printing Limited Creative Graphic Designer September 2013 - March 2015 (1 year 7 months) Nairobi • Meeting clients or account managers to discuss the business objectives and requirements of the job • Interpreting the client's business needs and developing a concept to suit their purpose • Estimating the time required to complete the work • Developing design briefs by gathering information and data through research • Thinking creatively to produce new ideas and concepts • using innovation to redefine a design brief within the constraints of cost and time • Presenting finalised ideas and concepts to clients or account managers • Working with a wide range of media, including photography and computeraided design (CAD) • Proofreading to produce accurate and high-quality work • Contributing ideas and design artwork to the overall brief • Demonstrating illustrative skills with rough sketches • Working on layouts and art working pages ready for print • Working as part of a team with printers, copywriters, photographers, illustrators, other designers, account executives and marketing specialists.

Greystar

Africa (a subsidiary of Adensil Group Limited) Online Product Manager January 2011 - June 2013 (2 years 6 months) Dar es salaam • Prospect for potential new clients and turn this into increased business.

• Plan approaches and pitches.
• Build relationships with new clients.
• Present new products and services and enhance existing relationships.
• Track and record activity on accounts and help to close deals to meet targets.
• Identify opportunities for campaigns, products and distribution channels that lead to INCREASE in sales.
• Present to and consult with senior management on business trends to develop new products, services and distribution channels.
• Attend industry functions, such as networking forums and seminars, and provide feedback and information on market and creative trends. Page 3 of 5 • Manage and develop Corporate Digest which is a business news website whose main objective is to provide readers with business news relating to various developments in the Corporate World.
• In charge of the editorial team and revision of content to be published.
• Manage Adensil Online and responsible to conduct SMS and Online Raffles.
• Manage social media campaigns and day to day activities. Duties include writing editorial, community outreach efforts, promotions, etc.
• Identify and present innovative and creative product solutions.
• Project management of all product integration/launches/changes throughout implementation.
• Identify the business and operational requirements based upon the objectives of each product.
• Display a high level of critical thinking in cross-functional process analysis and problem resolution for new and existing products.
• Coordinate and build strong working relations with various internal organizations including; IT, Marketing, Product Development, & Operations.
• Provide support for other departmental projects as needed.
• Participate in opportunities to develop both personally and professionally.
• To meet, exceed and maintain service levels as assigned by management.

Legit Advertising Head Graphic Designer

November 2007 - December 2010 (3 years 2 months) Dar es Salaam • Design different types of layouts & illustrations, web design layout & typography according to brand guidelines.

• Create & modify fonts according to brand guidelines.
• Work on multiple tasks at the same time using a wide range of medias, including photography and computer aided design.
• Experienced in photography and photography editing, producing accurate and high-quality work.
• Produce visual solutions to the communication needs using a mix of creative skills and commercial awareness.
• Aware of current fashions in the visual arts, working knowledge of the latest computer packages and an understanding of material costs and time limits, all of which can impact on the design.
• Create professional designs and layouts for promotional materials including direct mailings, hand-outs, advertisements, posters, signs, logos, and other visual layouts. Page 4 of 5 • Prepare new and unique illustrations, innovative layout prints and rough sketches of presentation and organization brochures and designs graphics for website in line with branding guidelines.
• Abreast of current trends in same field by conducting the necessary researches.
• Coordinating production activities with printers, service agencies, advertisers, and vendors and review quality of final product before release.

Sharp Card Limited Head Graphic Designer

September 2005 - October 2007 (2 years 2 months) Nairobi • Responsible for the design of Corporate Designs, Layout Newsletters, and Magazines, Annual Reports, Posters, Brochures, leaflets, Letterheads, and Logos.

• Ensure that end products of the pre-press are satisfactory.
• Explore design concepts and executions, looking for ways to improve the overall quality and structure of project assets.
• Create visual assets for in-house promotions, programs, or utilities used at Sharp Card’s corporate office.
• Collaborate with other designers on the team, ensuring all parties have the necessary visual assets, and that all campaigns and promotions are launched simultaneously.

Unique Customer Services Graphic Designer

September 2003 - August 2005 (2 years) Nairobi • Responsible for designing Posters, Letterheads, Leaflets, Logos, Business Cards, Brochures, Company Profiles, and other graphic design jobs.

Education Africa Digital Media Institute - ADMI Certificate level 1,2 & 3, Digital Marketing · (2019 - 2021)