Gitahi Everlyne

A results-driven and high-energy Sales & Marketing Executive with over 7 years of experience generating sales growth and brand success. Skilled in developing and executing holistic marketing and sales plans that deliver customer acquisition, optimize sales pipelines, and establish enduring client relations. Familiar with leveraging digital marketing tools, market research, and customer insights to generate measurable outcomes and meet revenue objectives.

Dedicated to creating frictionless sales and marketing alignment to deliver optimal business success.

ACCOUNT MANAGER / SALES LEAD at FARM TO FEED (AGRI-TECH) (2025-02 – Present)

• Drove revenue growth by managing a high-performing portfolio generating over 10 million KES in annual revenue through strategic account management and client retention.
• Prospect, qualify, and onboard medium- and high-value clients via targeted outreach, lead screening, and relationship-building.
• Conduct market and competitor pricing research and negotiate customized pricing to win and retain profitable accounts.
• Prepare and present tailored proposals and pricing structures aligned to client needs and budgets.
• Update and maintain CRM records to provide management with clear visibility into targeted lead segments and pipeline performance.
• Deliver end-to-end account management, including order processing, customer support, account reconciliation, and ongoing account growth.
• Ensure client accounts remain up to date with payments through proactive follow-ups, relationship management, and coordinated collections support.
• Manage conflict resolution by addressing client concerns promptly, handling complaints and queries professionally, and maintaining high levels of customer satisfaction and retention.
• Compile and share regular reports on leads generated, opportunities, and accounts won to support data-driven decision-making.
• Coordinate with procurement, logistics, and quality control teams to guarantee timely delivery, product freshness, and service excellence.

FINANCIAL ADVISOR at BRITAM ASSURANCE COMPANY (2024-09 – 2025-01)

• Educated clients on insurance products, simplifying financial concepts to improve decision-making.
• Designed customized financial solutions aligned with client needs.
• Expanded the client base, resulting in increased sales.

ACCOUNT MANAGER at STANDARD CHARTERED BANK VENTURE (TAWI FRESH LTD) (2023-09 – 2024-08)

• Led integrated sales and marketing initiatives, driving a 35% increase in customer engagement.
• Utilized customer intelligence and industry trends to develop and implement data-driven sales campaigns.
• Implemented brand differentiation strategies that sustained top-line growth.
• Applied customer insights to enhance go-to-market approaches.

SALES & MARKETING MANAGER at TRADE VALUE SHOP (2021-04 – 2022-08)

• Directed sales and marketing teams to achieve a 40% increase in customer acquisition and KES 1.2M in sales revenue within 1.5 months.
• Developed and executed multi-channel campaigns that enhanced brand visibility and lead conversion.
• Integrated marketing and sales strategies for maximum cross-functional collaboration.
• Mentored a high-performing marketing team.

VIRTUAL ASSISTANT & MARKETING CONSULTANT at FREELANCER (2019-01 – 2021-02)

• Provided strategic marketing and sales consulting services to startups.
• Created SEO-optimized content strategies to boost online visibility and lead generation.
• Implemented KPI frameworks and tracking systems to measure performance.

CUSTOMER ENGAGEMENT SPECIALIST at TECHNO GROUP BPO LTD (2016-04 – 2018-02)

• Developed customer engagement strategies that improved retention rates and strengthened brand loyalty.
• Analysed customer information to optimize sales performance.

BRAND REPRESENTATIVE at WANANCHI GROUP (2013-03 – 2014-10)

• Executed brand outreach programs that boosted market penetration and awareness.
• Aligned marketing strategies with sales goals, leading to new customer acquisition.

TELESALES & MARKETING ASSOCIATE at GIANT PHARMACEUTICALS LTD (2012-06 – 2012-10)

• Created effective telesales scripts, increasing conversion rates.
• Developed engagement strategies to strengthen customer loyalty.

Certification in Salesforce Admin – UDEMY (2025-12)

Diploma in Project Management – ALISON COURSES/UDEMY (2022-05 – 2025-12)

Certificate in Business Management – THE KENYA INSTITUTE OF MANAGEMENT (2011-01 – 2011-06)