ACCOUNT MANAGER / SALES LEAD at FARM TO FEED (AGRI-TECH) (2025-02 – Present)
- Drove revenue growth by managing a high-performing portfolio generating over 10 million KES in annual revenue through strategic account management and client retention.
- Prospect, qualify, and onboard medium- and high-value clients via targeted outreach, lead screening, and relationship-building.
- Conduct market and competitor pricing research and negotiate customized pricing to win and retain profitable accounts.
- Prepare and present tailored proposals and pricing structures aligned to client needs and budgets.
- Update and maintain CRM records to provide management with clear visibility into targeted lead segments and pipeline performance.
- Deliver end-to-end account management, including order processing, customer support, account reconciliation, and ongoing account growth.
- Ensure client accounts remain up to date with payments through proactive follow-ups, relationship management, and coordinated collections support.
- Manage conflict resolution by addressing client concerns promptly, handling complaints and queries professionally, and maintaining high levels of customer satisfaction and retention.
- Compile and share regular reports on leads generated, opportunities, and accounts won to support data-driven decision-making.
- Coordinate with procurement, logistics, and quality control teams to guarantee timely delivery, product freshness, and service excellence.
FINANCIAL ADVISOR at BRITAM ASSURANCE COMPANY (2024-09 – 2025-01)
- Educated clients on insurance products, simplifying financial concepts to improve decision-making.
- Designed customized financial solutions aligned with client needs.
- Expanded the client base, resulting in increased sales.
ACCOUNT MANAGER at STANDARD CHARTERED BANK VENTURE (TAWI FRESH LTD) (2023-09 – 2024-08)
- Led integrated sales and marketing initiatives, driving a 35% increase in customer engagement.
- Utilized customer intelligence and industry trends to develop and implement data-driven sales campaigns.
- Implemented brand differentiation strategies that sustained top-line growth.
- Applied customer insights to enhance go-to-market approaches.
SALES & MARKETING MANAGER at TRADE VALUE SHOP (2021-04 – 2022-08)
- Directed sales and marketing teams to achieve a 40% increase in customer acquisition and KES 1.2M in sales revenue within 1.5 months.
- Developed and executed multi-channel campaigns that enhanced brand visibility and lead conversion.
- Integrated marketing and sales strategies for maximum cross-functional collaboration.
- Mentored a high-performing marketing team.
VIRTUAL ASSISTANT & MARKETING CONSULTANT at FREELANCER (2019-01 – 2021-02)
- Provided strategic marketing and sales consulting services to startups.
- Created SEO-optimized content strategies to boost online visibility and lead generation.
- Implemented KPI frameworks and tracking systems to measure performance.
CUSTOMER ENGAGEMENT SPECIALIST at TECHNO GROUP BPO LTD (2016-04 – 2018-02)
- Developed customer engagement strategies that improved retention rates and strengthened brand loyalty.
- Analysed customer information to optimize sales performance.
BRAND REPRESENTATIVE at WANANCHI GROUP (2013-03 – 2014-10)
- Executed brand outreach programs that boosted market penetration and awareness.
- Aligned marketing strategies with sales goals, leading to new customer acquisition.
TELESALES & MARKETING ASSOCIATE at GIANT PHARMACEUTICALS LTD (2012-06 – 2012-10)
- Created effective telesales scripts, increasing conversion rates.
- Developed engagement strategies to strengthen customer loyalty.
