Hellen Mweu

Communications and brand strategist with a track record of turning organizational narratives into measurable business results. Experienced leading multi-channel communication programmes end-to-end, from message development and content strategy through cross-functional execution and performance reporting, for corporate, client, and executive stakeholders. Delivered a 65% increase in lead generation through strategic brand positioning and audience-focused storytelling, and maintains a 98% client satisfaction rating across creative and communications deliverables.

Combines a Scrum Master's discipline for cadence and delivery with strong instincts for narrative, digital presence, and reputation management, and is comfortable managing multiple stakeholders, competing deadlines, and always-on digital channels at once.

Content & Marketing Lead / Scrum Master at Digital Qatalyst (2024-09 – Present)

• Direct the strategic communications and content programme across client and internal audiences, translating complex briefs into clear, high-impact narratives for whitepapers, digital campaigns, and multi-channel deliverables.
• Lead cross-functional teams spanning design, editorial, and technical stakeholders as Scrum Master, achieving 100% on-time delivery of communication campaigns under tight, recurring deadlines.
• Own the communications lifecycle end-to-end, from information gathering and message development through to finished creative, ensuring consistency of voice and brand standards across digital and print channels.
• Introduced AI-assisted content tools (Lovable, Midjourney) into the production workflow, compressing turnaround time on reports and campaign assets without compromising quality.

CEO Virtual Assistant (Operations & Design) at Nexus Data and Design (2023-03 – 2024-09)

• Provided direct, high-trust communications and operational support to executive leadership, managing sensitive stakeholder correspondence and inbound engagement pipelines.
• Coordinated across departments to keep messaging and administrative execution aligned with brand voice and organizational priorities.

Brand Strategist & Social Media Manager at The Culture Gallery (2023-01 – 2024-07)

• Built and executed a brand positioning and communications strategy that increased traffic and lead generation by 65%, tracked via Meta Ads Manager, Google Analytics, and period-on-period comparison.
• Analyzed audience and competitor data to shape brand narrative and messaging, translating insights into content that resonated with target audiences across social platforms.
• Managed day-to-day social media presence and content calendar, maintaining consistent quality, aesthetics, and trend alignment across all public-facing brand touchpoints.

Customer Service Representative at Call Center International Kenya (2022-05 – 2023-03)

• Maintained a 98% positive client satisfaction rating by using direct customer feedback and internal audit insights to identify and pitch service and process improvements, building foundational experience in reputation management and stakeholder responsiveness.

Diploma in Film Production and Animation – Multimedia University (2021)

Kenya Certificate of Secondary Education – St. Jude High School (2018)