Josephine Mwikali
SENIOR COMMERCIAL & REGIONAL BUSINESS EXECUTIVE
Hire this person
Send a job offer directly to this candidate
About
Commercial and regional business leader with approximately 20 years of experience across telecommunications, FMCG, enterprise, SME and digital financial services. Brings a distinctive combination of FMCG sales, modern trade/key account exposure, regional leadership and enterprise commercialisation experience. At Safaricom PLC, has led SME and county business growth, supported digital payments adoption and driven public-sector digitisation initiatives.
Earlier career includes commercial and sales leadership with Cadbury, Coca-Cola Nairobi Bottlers and Kenya Tea Packers. Holds an MBA in Marketing from the University of Nairobi.
Experience
Regional Business Manager - Safaricom PLC
(2026-08)
Appointed to regional business leadership role. Current role scope, portfolio scale and measurable outcomes to be added.
Acting Tribe Lead – Managed Services (Medium Enterprise & County Business) - Safaricom PLC
(2023-06 - 2026-07)
- Spearheaded development and rollout of MyCountyPay, a converged county revenue collection platform spanning connectivity, GSM, cloud/SaaS, IoT and managed services.
- Supported deployment of MyCountyPay in Kakamega County and development of an additional county pipeline.
- Provided commercial and strategic leadership across cross-functional teams to support solution design and delivery.
- Led segmentation and go-to-market work for enterprise and county markets.
- Achieved a reported 96% staff engagement index and strengthened capability across a team of 60+.
Senior Manager – Counties & SME - Safaricom PLC
(2017-04 - 2023-05)
- Drove commercial strategy and revenue growth across 13 counties and SME segments.
- Delivered more than 120% revenue growth within two years.
- Expanded the SME customer base by 55%, strengthening footprint and market penetration.
- Increased M-PESA merchant adoption by 25% through technology-led commercial initiatives.
Regional Manager - Safaricom PLC
(2014 - 2017)
- Led regional sales, distribution and commercial performance.
- Turned around regional performance from 65% to 110%.
- Recognised as Best Regional Manager; supported execution of regional growth and market development plans.
Commercial Manager - Cadbury Kenya Limited
(2013 - 2013)
- Led national sales, marketing and commercial strategy across product categories.
- Restructured the commercial approach and strengthened distribution capability.
- Developed key business plans and sales strategies for major retail channels and trade customers.
Key Accounts Manager – Modern Trade - Coca-Cola Nairobi Bottlers Limited
(2012-12 - 2013-05)
- Led modern trade account performance and strengthened customer and channel planning.
- Improved modern trade performance from 90% to 120% achievement.
Sales Manager - Kenya Tea Packers Limited
(2010 - 2012)
Led sales and commercial execution; specific portfolio scope and quantified achievements to be added.
Area Sales Manager - Coca-Cola Nairobi Bottlers Limited
(2008 - 2010)
- Boosted cold beverage product sales by 725% through route-to-market redesign.
- Built distributor partnerships and strengthened route-to-market execution.
- Developed and executed area business plans, achieving double-digit growth.
Account Executive / Resident Area Developer - Coca-Cola Nairobi Bottlers Limited
(2006 - 2008)
- Opened new outlets, drove product promotions and managed distributor performance.
- Delivered customer value growth and supported market expansion.
Director & Board Member - Kenya [organisation/name and dates to be confirmed]
Board experience; organisation/name and dates to be confirmed.
Education
Master of Business Administration (MBA) - Marketing - University of Nairobi
Bachelor of Commerce - University of South Africa
