Julia Seki
Sales | Customer Development | Strategic Accounts | Business Development
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About
Results-driven sales and business development professional with 12+ years of experience in B2B sales, strategic account management, customer development, business development and commercial growth across Kenya and multiple African markets. Experienced in managing relationships with leading multinational FMCG organisations including Unilever, Mars Wrigley, EABL, Reckitt Benckiser, Henkel and Kevian. Strong background in developing customer relationships, identifying growth opportunities, negotiating commercial partnerships, managing strategic accounts, coordinating sales and operational teams, analysing customer requirements and driving sustainable revenue growth.
Experienced across Kenya, Tanzania, Rwanda, Ethiopia, Egypt, Somalia, Sudan, Burundi and Djibouti. Brings strong commercial judgement, customer-facing capability and cross-functional coordination, with particular strength in FMCG customer development, strategic account growth, market expansion, sales execution, stakeholder management and commercial negotiations.
Experience
Sales Executive – Strategic Accounts & Business Development Manager - TEXPLAST INDUSTRIES LTD - Kenya / African Markets
(2019-09 - 2026-06)
- Managed strategic and multinational customer relationships across Kenya and regional African markets.
- Developed and executed business development initiatives to acquire new customers, grow existing accounts and strengthen long-term commercial relationships.
- Managed relationships with major FMCG organisations including Unilever, Mars Wrigley, EABL, Reckitt Benckiser, Henkel and Kevian.
- Successfully pursued and onboarded Mars Wrigley, contributing to a commercial partnership exceeding KES 50 million.
- Identified customer needs and translated them into commercially viable solutions while maintaining strong customer relationships.
- Led prospecting, commercial negotiations, account development and customer retention activities.
- Coordinated with Sales, Operations, Logistics and Quality teams to ensure customer requirements were delivered effectively.
- Managed multiple strategic accounts and monitored customer activity, opportunities and commercial performance.
- Supported market expansion across Kenya, Tanzania, Rwanda, Ethiopia, Egypt, Somalia, Sudan, Burundi and Djibouti.
- Engaged senior customer stakeholders to understand business requirements, resolve challenges and identify opportunities for account growth.
- Maintained structured account plans and followed up on commercial opportunities from prospecting through to implementation.
- Analysed customer requirements, market opportunities and commercial trends to support business development decisions.
- Strengthened customer relationships through consistent engagement, responsiveness and solution-oriented account management.
- Coordinated internal resources to support timely fulfilment of customer requirements and maintain service standards.
Business Development Executive - BRADEGATE FOOD HOLDINGS
(2018 - 2019)
- Developed new business opportunities and maintained relationships with existing customers.
- Conducted market and customer prospecting to identify revenue-growth opportunities.
- Supported customer acquisition, relationship management and commercial negotiations.
- Followed up on sales opportunities and worked with internal teams to support successful customer delivery.
- Contributed to business growth through proactive customer engagement and account development.
Sales Executive - ISINYA FEEDS
(2016 - 2018)
- Managed customer relationships and supported sales growth within assigned markets.
- Conducted customer prospecting and business development activities.
- Followed up on customer orders and requirements to support service delivery and retention.
- Monitored customer needs and market opportunities to support sales performance.
- Built and maintained productive relationships with customers and other commercial stakeholders.
Administration & Project Assistant - BEADS FOR EDUCATION – KAJIADO
(2013-01 - 2014-05)
- Supported community and girls' education initiatives through project administration and stakeholder engagement.
- Supported donor meetings, proposal development and project reporting.
- Assisted with beneficiary and community assessments.
- Coordinated communication and engagement with community stakeholders.
- Supported implementation and monitoring of community-focused projects.
Volunteer – Community Advocacy & Engagement - MWANGA WA FARAJA
- Supported community advocacy initiatives focused on women and vulnerable communities.
- Participated in stakeholder and community engagement activities.
- Supported initiatives aimed at strengthening community awareness and participation.
Education
Master of International Studies - International Studies - University of Nairobi
Bachelor of Business Administration - Business Administration - Kiriri Women's University of Science and Technology

