Kevin Barack

Results-oriented sales and distribution professional with over 7 yrs of experience in the FMCG industry. Experienced in distribution management, sales execution, merchandising, customer relationship management, and territory development. Proven ability to drive sales growth, expand market coverage, open new outlets and maintain excellent product visibility.

Skilled at working with distributors, stockiest, retailers, wholesalers and key accounts to achieve business objectives and maximize market share.

Pre-Sales Representative - Twiga Foods Limited - Nairobi

(2019-07 - 2022-09)

Professional Attributes

• Strong sales and customer relationship management skills
• Excellent route planning and territory management abilities
• Proven ability to identify new business opportunities and grow market share
• Skilled in order generation, product merchandising and stock management
• Strong negotiation and persuasive communication skills
• Data driven decision maker with experience using sales reporting tools
• Strong problem solving skills and ability to respond quickly to customer needs
• Results-oriented with a consistent record of achieving and exceeding sales targets
• Ability to build and maintain long-term relationship with retailers, wholesalers, stockiests and distributors
• High-level of integrity, professionalism and accountability
• Team player with excellent collaboration and cross functional coordination skills
• Successfully opened and onborded new retail outlets within the assigned territory, increasing market coverage and product availability
• Consistently achieved and exceed monthly sales and volume targets
• Grew revenue and order volumes by developing strong relationships with retailers and key customers
• Improved customer retention through regular market visits and excellent customer service
• Increased product visibility and availability through effective merchandising and execution of sales promotions
• Enhanced order accuracy and reduced delivery related complaints through close coordination with distribution teams
• Identified new business opportunities that contributed to territory growth and increased market share
• Maintained a high collection and account reconciliation rate, supporting healthy customer accounts
• Utilized sales data and market intelligence to optimize route planning and improve sales performance
• Supported successful launches and penetration of new products with the assigned territory

Nature Lead/ Sales Representative - Nestle Kenya - Nairobi

(2022-10 - 2023-09)

Key Responsibilities

• Managed customers relationship across assigned territories
• Executed sales and merchandising activities in line with company standards
• Identified new business opportunities and expanded distribution coverage
• Ensured timely implementation of trade promotions and product launches
• Gathered market intelligence and provided regular sales report
• Opened new outlets and increased product distribution
• Enhanced brand visibility through excellent merchandising standards with guide of PICOS
• Maintained strong customer relationship, contributing to customer retention and growth

Distribution Management / Account Development - Coca-Cola Beverages Africa - Kisumu

(2023-09)

Key Responsibilities

• Managed distributor operations to ensure product availability and market penetration
• Built and maintained strong relationships with distributors, wholesalers, stockiests and retailers
• Monitored sales performance and implemented strategies to achieve volume targets
• Ensured effective execution of merchandising standards and promotional activities
• Coordinated stock management to maximize out of stock situations
• Drive new products listing and coordinate product training initiatives for sales and distribution teams
• Lead, coach and motivate trade representatives to deliver strong execution and consistent performance
• Opened new outlets and increased product distribution
• Enhanced brand visibility through effective merchandising execution
• Consistently supported achievement of territory sales objectives
• Contributed to sales growth through strong distributor and customer management

Diploma - Supply Chain Management - The Kisumu National Polytechnic (2015 - 2018)