Lawrence Njue

I've spent the last 25 years working across East and West Africa, helping organizations turn big ideas into real, lasting change. I have been involved in designing growth strategies that actually work and leading the complex transformations that make them happen. I've been fortunate to work across nine African markets, partnering with everyone from tourism boards and government ministries to multinational companies and development agencies.

What drives me is seeing what happens when you align diverse stakeholders around a shared goal whether that's improving organizational performance, shaping policy, or scaling impact in ways that stick. Recognized for combining structured analytical thinking with practical implementation, building high-performing multicultural teams, managing complex change programmes, and translating strategic priorities into operational results. Brings extensive experience influencing executive decision-makers, negotiating cross-sector partnerships, managing regional portfolios, and leading organizations through periods of growth and transformation.

Interested in applying private sector strategy, performance management and implementation expertise to global development, institutional strengthening and public impact.

General Manager at Jetwide Consortium Ltd (2021-03 – Present)

Provide executive leadership for a diversified organisation operating across travel management, international recruitment, education mobility and corporate travel services. Lead strategic planning, operational transformation and business development initiatives while managing organisational performance and stakeholder relationships.

• Developed and implemented organisational growth strategy aligned with long-term business objectives.
• Led business transformation initiatives focused on operational efficiency and customer experience.
• Designed new service offerings supporting international education and labour mobility.
• Oversaw strategic planning, budgeting and operational performance.
• Built partnerships with educational institutions, international organisations and corporate clients.
• Developed organisational systems supporting sustainable business growth.
• Introduced performance monitoring mechanisms across operational functions.
• Led organisational change while improving employee capability and accountability.
• Negotiated strategic partnerships resulting in long-term institutional relationships.
• Delivered consistent revenue growth through structured market development initiatives.
• Expanded corporate client portfolio through consultative engagement.
• Managed multidisciplinary teams.
• Mentored staff and developed leadership capability.
• Fostered a collaborative, performance-driven culture.

Manager – East & West Africa at Air Mauritius (2009-11 – 2020-10)

Held executive responsibility for commercial strategy and organisational performance across nine African countries including Kenya, Uganda, Tanzania, Rwanda, Sudan, Cameroon, Nigeria, Ghana and Senegal. Led regional transformation initiatives involving multiple stakeholders, governments, tourism authorities, corporate partners and internal executive teams.

• Designed and implemented regional growth strategies across diverse markets.
• Developed strategic operating plans aligned with corporate objectives.
• Conducted market analysis to identify strategic opportunities and investment priorities.
• Advised executive leadership on regional strategy and organisational performance.
• Worked closely with government ministries, tourism boards, civil aviation authorities, corporate executives, international trade partners, travel industry associations, airport authorities, and multinational organisations.
• Successfully built coalitions supporting regional initiatives and market expansion.
• Led multiple concurrent strategic initiatives across nine countries.
• Managed regional budgets and implementation plans.
• Oversaw delivery across geographically dispersed teams.
• Ensured alignment between strategic priorities and operational execution.
• Introduced performance-driven commercial strategies that delivered 15% revenue growth.
• Increased market penetration.
• Improved customer acquisition.
• Stronger institutional partnerships.
• Enhanced regional collaboration.
• Implemented regional restructuring initiatives.
• Implemented trade partnership programmes.
• Implemented corporate contracting frameworks.
• Implemented performance management systems.
• Implemented digital marketing transformation.
• Implemented cross-functional collaboration models.

Sales Manager at Ethiopian Airlines (2008-08 – 2009-10)

Led strategic market expansion and commercial transformation initiatives.

• Increased market share from 3.2% to 4.6%.
• Developed strategic corporate partnership programme.
• Improved profitability through structured commercial planning.
• Led implementation of new sales frameworks.

Head of Sales & Marketing at Xerox Kenya (2006-01 – 2008-07)

• Directed organisational marketing strategy and business development.
• Led pricing strategy.
• Managed commercial planning.
• Introduced growth initiatives improving market competitiveness.

Marketing & Pricing Manager at Kenya Airways (2004-01 – 2005-12)

• Led revenue optimisation strategy.
• Designed pricing models.
• Developed market intelligence frameworks.
• Introduced commercial initiatives supporting network profitability.

Business Analyst at Kenya Airways (2001-10 – 2003-12)

Supported executive strategy development through market research and business analysis.

• Developed forecasting models.
• Evaluated commercial investments.
• Produced executive reports supporting strategic decisions.
• Participated in launching KQ Holidays.

Assistant Demand Manager at British American Tobacco Kenya (2000-07 – 2001-09)

• Managed demand forecasting.
• Developed distributor performance models.
• Conducted strategic market analysis.
• Supported national planning processes.

Assistant Marketing Operations Manager at British American Tobacco Kenya (1998 – 2000)

• Supported national marketing strategy implementation.
• Managed product launches.
• Developed market intelligence.

Trade Marketing Representative at British American Tobacco Kenya (1996 – 1998)

• Managed regional commercial operations.
• Delivered sales growth exceeding targets.
• Developed distributor capability programmes.

Master of Business Administration in Marketing & Strategic Management – United States International University – Africa

Bachelor of Arts (Honours) in Economics & Mathematics – Egerton University