Lershel Nelxon
Commercial Performance Manager | Reserve & Key Accounts | FMCG Commercial Growth Specialist
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About
Results-driven Commercial and Key Accounts Manager with over 5 years of experience driving revenue growth, customer acquisition, market expansion, and commercial performance within FMCG and telecommunications sectors. Proven expertise in reserve accounts management, HORECA channel development, route-to-market execution, strategic sales planning, distributor management, and customer relationship management. Adept at leading high-performing teams, improving profitability, and executing data-driven commercial strategies that enhance market share and operational efficiency.
Experience
HORECA Manager at Coca-Cola Beverages Africa (2025-12 – Present)
- Expanded HORECA channel coverage from 13,000 to 23,000 outlets, delivering 68% market expansion.
- Achieved 15% year-over-year revenue growth through strategic territory expansion and key account development.
- Improved distribution efficiency by 20% through route-to-market optimization and sales execution strategies.
- Strengthened relationships with reserve and key accounts, increasing customer retention and sales consistency.
Account Manager at Coca-Cola Beverages Africa (2023-01 – 2024-12)
- Increased customer acquisition by 15% through strategic account management and market penetration initiatives.
- Improved profitability by 20% through revenue optimization and commercial performance analysis.
- Boosted sales volume by 20% through promotional execution, portfolio management, and pipeline development.
- Managed key customer accounts while ensuring high service standards and sustainable business growth.
Team Leader – Sales Operations at TP-TEL Company (2022-01 – 2022-12)
- Led a 15-member sales team that achieved 78% revenue growth within one year.
- Improved team productivity by 42% through coaching, KPI monitoring, and performance management.
- Implemented sales tracking systems that improved reporting accuracy and operational efficiency.
Team Supervisor – Marketing & Sales at Transsion (Itel Kenya) (2019-11 – 2021-12)
- Executed product launch campaigns that increased sales performance by 15%.
- Delivered product and sales training programs that improved new product sales by 25%.
- Supported trade marketing activities and distributor engagement across assigned territories.
Education
Bachelor in Business Management – Moi University
