Distribution Coordinator at Nathan Digital (2024-09 – Present)
Coordinated and was directly responsible for all processes of the distribution program, executing and optimizing digital marketing tools for use by distributors.
- Coordinated and was directly responsible for all processes of the distribution program.
- Executed and optimized digital marketing tools for use by distributors.
- Maintained project documentation, such as reports and plans, controlling schedules, and assigning tasks to team members.
- Overseeing the progress of each task and ensure that deadlines are met.
- Acted as a central point of contact, ensuring smooth communication and collaboration among team members.
- Running administrative tasks such as email communications, coordinate demo's, and conferring with clients.
Marketing Lead at Nathan Digital (2024-03 – Present)
Developed and implemented comprehensive marketing strategies aligned with business objectives, overseeing creation of marketing materials and leading marketing campaigns across multiple channels.
- Developed and implemented comprehensive marketing strategies aligned with business objectives.
- Oversaw the creation of marketing materials including website content, graphics, and promotional copy.
- Set marketing goals and KPIs to measure campaign success.
- Lead the conception, development, and execution of marketing campaigns across multiple channels (digital, social media, email, content marketing, etc.)
- Collaborated with external agencies like design firms, PR agencies, and marketing consultants.
- Used tools such as Canva, Photoshop, and Illustrator to design and create social media content.
- Fostered collaboration and communication within the marketing team.
- Overseeing a team of marketing specialists to help the company achieve its marketing goals.
Digital Marketing Manager at Choma Choma Lounge (2023-10 – 2024-02)
Implemented marketing strategies to grow the restaurant in the market, executed and optimized digital marketing campaigns, and managed social media platforms.
- Implemented Marketing strategies to grow the restaurant in the market
- Executed and optimized digital marketing campaigns
- Took charge of running social media platforms that as TikTok, Facebook, Instagram, and Twitter.
- Designed merchandising products from banners, flyers, menus, and Table talkers.
- Was responsible for the media campaigns during the launch of the restaurant in Kisii town
- Used tools such as Canva, Photoshop, and Illustrator to design and create social media content.
- Developed and executed digital marketing strategies including SEO, PPC, and paid social campaigns resulting in a 35% increase in website traffic and a 20% increase in lead generation.
- Managed client relationships and served as the main point of contact, conducting weekly and monthly check-ins resulting in a 90% client retention rate.
Product Marketing Manager at Huawei Technologies, Kenya Office (2022-06 – 2023-06)
Overhauled the company's website by redesigning landing pages and improving mobile responsiveness, created performance reporting templates, and produced client prospecting video emails.
- Overhauled the company's website by redesigning landing pages and improving mobile responsiveness; generated 60% more leads via email capture forms and reduced bounce rate by 15%.
- Created a performance reporting template, achieving an 80% reduction in the preparation time of standard client products.
- Collaborated with a team of 10+ remote developers and a senior leadership team to assess project outcomes and prioritize all future features.
- Wrote and produced 100+ client prospecting video emails, leading to 50+ leads and landing major accounts.
- Interacted with approximately 20 B2B customers daily and built a strong customer base by providing personalized product guidance, resolving issues, following up on purchases, and opening new accounts for the SaaS market.
- Produced blogs and social media content for varied and targeted audiences.
Marketing Manager at Samaki Samaki Seafood & Jazz Restaurant (2021-11 – 2023-10)
Developed promotional strategies that increased sales, chaired customer service committee, and executed digital marketing campaigns on Google AdWords.
- Developed promotional strategies that significantly increased sales by 25%; planned, organized, and oversaw special events and parties that catered to the customer's specific needs to provide them with an exceptional and personal experience.
- Chaired customer service committee; raised standards of service and improved customer ratings by 70% Attained a 5 Star positioning in the restaurant's margin by developing marketing campaigns to increase the visibility of the restaurant, define the target market, and determine advertisement placement which gained recognition for the restaurant and significantly increased sales.
- Prepared detailed marketing forecasts on a daily, weekly, and quarterly basis.
- Designed, Executed, and Optimized digital marketing campaigns on Google AdWords; led to a 20% increase in ROI
- Analyzed data from 22000 monthly active members and used outputs to guide marketing and brand awareness strategies; increased average app engagement time by 2x and decreased drop-off rate by 20%
- Identified partnership opportunities with key influencers to raise brand profile and awareness.
Brand Marketing Consultant at Marketedge Solutions Ltd (Beiersdorf) (2019-01 – 2021-06)
Championed continuous improvement initiatives to reduce customer churn rate, designed cosmetic merchandising strategies, and generated over 1M in annual revenue.
- Championed a continuous improvement initiative with sales and service teams to reduce customer Churn rate by 20% and increase customer retention by -15%; implemented a customer feedback program that identified root causes of churn and informed product roadmap.
- Designed cosmetic merchandising strategies for B2C based on regression analysis identifying key store attributes to increase traffic and conversion; resulting in a 25% sales lift.
- Generated over 1M in revenue annually via strategic planning and implementation of seasonal and annual sales, marketing, and production plans.
- Provided regular performance reports and identified opportunities for upselling resulting in a 15% increase in monthly recurring revenue.
Marketing and Brand Executive at Evton Rocks Limited (2017-02 – 2018-12)
Doubled new user acquisition through implementation of new marketing strategies focused on online advertising and improving web presence, recommended product changes, and conducted workload assessments.
- Doubled new user acquisition from 5-10 users to 15-20 through the implementation of new marketing strategies focused on online advertising and improving the company's web presence, social media, and search engine optimization.
- Recommended product changes to enhance customer interest and maximized sales by 10%.
- Conducted workload assessments and devised new operational processes that led to a 40% increase in productivity.
- Established Twitter pages, increasing following by 17% by finding like-minded people through community engagement and Twitter analytics.
- Reviewed sales data to forecast market trends and adapt marketing strategies
Sales Executive at Sil Africa Kenya (2017-02 – 2018-01)
Retained clients and obtained referrals by resolving customer complaints, boosted sales productivity, and generated implementation plans.
- Retained clients and obtained referrals by promptly resolving customer complaints, adding value, and elevating service quality.
- Boosted sales productivity by 20% YOY through successful coaching and sales strategy.
- Generated implementation plans and project plans, boosting QA results by 43%
- Conducted market research to identify selling possibilities and evaluate customer needs.
- Assisted in annual stock taking through counting, record-keeping, and documenting.
- Contacted current and potential clients to promote, upsell, and cross-sell products and services.
- Achieved and exceeded sales targets in each period.
