Digital Marketing & Influencer Marketing at Brand Speaks Life (2023-01 – 2025-12)
Developed and executed comprehensive digital marketing strategies for B2B and B2C clients with focus on influencer marketing.
- Developed and executed comprehensive digital marketing strategies for B2B and B2C clients.
- Conducted competitor analysis, keyword research, and audience segmentation to optimize campaigns.
- Managed end-to-end paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads).
- Increased three different clients' social media following by 200% and boosted engagement by 400% organically.
- Designed and executed email marketing campaigns to nurture audience engagement.
- Led influencer marketing campaigns, building partnerships with industry leaders to boost brand reach.
- Developed content calendars and optimized content for SEO and social media engagement.
- Created and monitored email marketing campaigns, increasing open rates by 40%.
Social Media Manager (Remote) at Athyna (2021-11 – 2022-08)
Led employer brand marketing initiatives and oversaw comprehensive social media strategy and execution across platforms.
- Led employer brand marketing initiatives on LinkedIn.
- Oversaw social media strategy, content creation, and execution across platforms.
- Conducted audience research and performance analysis to refine marketing strategies.
- Provided monthly reports on key social KPIs, leveraging data insights for improvement.
- Assisted in project management tasks on Notion, streamlining workflow and improving team collaboration.
- Wrote and published blogs on digital marketing trends and brand development.
Senior Digital Marketing Executive at Halifax Group (2019-10 – 2021-10)
Implemented comprehensive inbound and outbound marketing strategies while managing multi-channel campaigns and leading a team.
- Implemented inbound and outbound marketing strategies to enhance brand presence and lead generation.
- Managed multi-channel marketing campaigns, integrating SEO, SEM, PPC, and email marketing.
- Conducted A/B testing and conversion rate optimization to improve website performance.
- Developed and executed a content marketing strategy, including blogs, videos, and whitepapers.
- Led a team of 4 professionals, overseeing project timelines and performance evaluations.
- Created and monitored paid advertising campaigns, optimizing cost-per-click (CPC) and ROAS.
- Oversaw and executed outbound marketing initiatives, including cold email outreach, partnerships, and targeted lead generation campaigns to increase client acquisition and revenue.
Digital Marketer & Strategist at Ebru TV Kenya (2017-10 – 2019-09)
Developed and implemented social media marketing strategies and managed multi-platform advertising campaigns.
- Developed and implemented social media marketing strategies across multiple platforms.
- Managed social media ads and Google Ads, optimizing for engagement and conversions.
- Conducted YouTube marketing, increasing video views and engagement.
- Designed and executed email marketing campaigns to nurture audience engagement.
- Performed website audits and SEO optimization to improve organic traffic and SERP rankings.
- Wrote and published blog articles, maintaining and updating the website with fresh content.
- Edited and optimized videos for YouTube to enhance audience engagement and retention.
Digital Marketer at Kenya National Bureau of Statistics (KNBS) (2019 – 2019)
Managed social media platforms during the 2019 Kenya Census campaign leveraging user-generated content and viral marketing strategies.
- Managed social media platforms during the 2019 Kenya Census campaign.
- Created and scheduled engaging content for maximum reach and engagement.
- Designed and executed paid ad strategies across Facebook, Instagram, and Twitter.
- Generated analytics reports and insights to optimize campaign effectiveness.
