Linet Gitahi

Results-driven Digital Marketing Manager with over 7 years of experience in developing and executing data-driven marketing strategies. Expertise in SEO, SEM, PPC, social media marketing, content marketing, email marketing, analytics, and conversion optimization. Adept at increasing brand awareness, driving website traffic, generating leads, and achieving measurable ROI. Strong leadership skills with a passion for staying ahead of digital marketing trends.

Digital Marketing & Influencer Marketing at Brand Speaks Life (2023-01 – 2025-12)

Developed and executed comprehensive digital marketing strategies for B2B and B2C clients with focus on influencer marketing.

• Developed and executed comprehensive digital marketing strategies for B2B and B2C clients.
• Conducted competitor analysis, keyword research, and audience segmentation to optimize campaigns.
• Managed end-to-end paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads).
• Increased three different clients' social media following by 200% and boosted engagement by 400% organically.
• Designed and executed email marketing campaigns to nurture audience engagement.
• Led influencer marketing campaigns, building partnerships with industry leaders to boost brand reach.
• Developed content calendars and optimized content for SEO and social media engagement.
• Created and monitored email marketing campaigns, increasing open rates by 40%.

Social Media Manager (Remote) at Athyna (2021-11 – 2022-08)

Led employer brand marketing initiatives and oversaw comprehensive social media strategy and execution across platforms.

• Led employer brand marketing initiatives on LinkedIn.
• Oversaw social media strategy, content creation, and execution across platforms.
• Conducted audience research and performance analysis to refine marketing strategies.
• Provided monthly reports on key social KPIs, leveraging data insights for improvement.
• Assisted in project management tasks on Notion, streamlining workflow and improving team collaboration.
• Wrote and published blogs on digital marketing trends and brand development.

Senior Digital Marketing Executive at Halifax Group (2019-10 – 2021-10)

Implemented comprehensive inbound and outbound marketing strategies while managing multi-channel campaigns and leading a team.

• Implemented inbound and outbound marketing strategies to enhance brand presence and lead generation.
• Managed multi-channel marketing campaigns, integrating SEO, SEM, PPC, and email marketing.
• Conducted A/B testing and conversion rate optimization to improve website performance.
• Developed and executed a content marketing strategy, including blogs, videos, and whitepapers.
• Led a team of 4 professionals, overseeing project timelines and performance evaluations.
• Created and monitored paid advertising campaigns, optimizing cost-per-click (CPC) and ROAS.
• Oversaw and executed outbound marketing initiatives, including cold email outreach, partnerships, and targeted lead generation campaigns to increase client acquisition and revenue.

Digital Marketer & Strategist at Ebru TV Kenya (2017-10 – 2019-09)

Developed and implemented social media marketing strategies and managed multi-platform advertising campaigns.

• Developed and implemented social media marketing strategies across multiple platforms.
• Managed social media ads and Google Ads, optimizing for engagement and conversions.
• Conducted YouTube marketing, increasing video views and engagement.
• Designed and executed email marketing campaigns to nurture audience engagement.
• Performed website audits and SEO optimization to improve organic traffic and SERP rankings.
• Wrote and published blog articles, maintaining and updating the website with fresh content.
• Edited and optimized videos for YouTube to enhance audience engagement and retention.

Digital Marketer at Kenya National Bureau of Statistics (KNBS) (2019 – 2019)

Managed social media platforms during the 2019 Kenya Census campaign leveraging user-generated content and viral marketing strategies.

• Managed social media platforms during the 2019 Kenya Census campaign.
• Created and scheduled engaging content for maximum reach and engagement.
• Designed and executed paid ad strategies across Facebook, Instagram, and Twitter.
• Generated analytics reports and insights to optimize campaign effectiveness.

Bachelor of Business Management & Administration in Marketing Management – Zetech University (2015 – 2019)