Sales and Marketing Executive at Viva global limited (2025-05 – Present)
- Achieve and exceed monthly and annual sales targets for assigned product categories and territories.
- Develop and maintain strong relationships with distributors, retailers, bars, restaurants, and key accounts.
- Actively seek new business opportunities and expand distribution coverage.
- Conduct product presentations, tastings, and activations to promote Viva Global's brands.
- Ensure proper visibility and merchandising of products at point of sale.
- Monitor competitor activities, pricing, and market trends to provide feedback to management.
- Prepare accurate sales reports, forecasts, and market intelligence updates.
- Follow up on payments and ensure timely collection of outstanding debts.
- Collaborate with the marketing team to execute promotions and brand campaigns effectively.
- Provide excellent customer service and resolve client queries promptly.
Sales and Marketing Executive at Biashara Merchant Company (Heineken International Portfolio) (2023-10 – 2024-10)
- Ensured compliance with company policies and legal regulations, particularly regarding the sale of alcoholic beverages.
- Demonstrated deep product knowledge of Heineken's portfolio to effectively promote and drive sales through personalized recommendations.
- Worked collaboratively with colleagues and management to meet and exceed sales targets and ensure seamless daily operations
- Conducted comprehensive market research to identify potential clients and opportunities for business expansion.
- Utilised CRM systems to track interactions with clients, manage sales pipeline, and optimize sales processes.
- Increased productivity and workflow optimization at Heineken Beverage International
- Monitored competitor activity and market trends to inform strategic planning and maintain a competitive edge.
- Provided exceptional after-sales support, addressing any customer concerns and fostering loyalty.
Sales and Marketing Executive at Biashara Merchant Company (William Grant & Sons Portfolio) (2023-10 – 2024-10)
- Developed and executed strategic sales plans, successfully achieving revenue targets and increasing market share for premium spirits in competitive markets.
- Built and maintained strong relationships with key accounts, including distributors, retailers, and on-premise establishments, driving product placements and consistently exceeding sales goals.
- Identified and pursued new business opportunities, expanding the company's presence in both emerging and established markets.
- Led promotional activities such as product tastings, events, and trade shows, enhancing brand visibility and engaging consumers.
- Negotiated favorable terms with clients and distributors, securing agreements that aligned with company objectives and boosted profitability.
- Analyzed sales performance and market data, preparing detailed reports to identify trends, uncover opportunities, and optimize sales strategies.
- Demonstrated expert product knowledge of William Grant & Sons' premium spirits portfolio, effectively communicating unique selling points to clients.
- Collaborated closely with the marketing team to align sales efforts with brand campaigns and promotional strategies for maximum impact.
Sales and Marketing Executive at Biashara Merchant Company (Stolichnaya, KWV, Curonia Portfolio) (2023-10 – 2024-10)
- Executed targeted sales strategies to grow revenue and enhance market share for premium spirits within the Stolichnaya, KWV, and Curonia portfolios.
- Introduced new product listings and created awareness for each brand, ensuring successful market entry and visibility.
- Managed the listing of new products, ensuring they were well-positioned in retail and on-premise establishments for optimal sales potential.
- Cultivated and strengthened relationships with distributors, retailers, and on-premise partners to increase product placements and drive sustained sales growth.
- Explored and developed new market opportunities, expanding the presence of the brands across both emerging and established territories.
- Organized and led high-impact promotional activities, including product tastings, brand events, and trade shows, effectively increasing brand awareness and consumer engagement.
- Monitored sales performance, delivered detailed reports, and analyzed market trends to capitalize on opportunities and improve sales tactics.
Cashier and Sales Executive at Liquor Library (2022-11 – 2023-09)
- Managed daily sales and accurately recorded all transactions by the close of business.
- Maintained clean and organized product displays, ensuring alcohol categories were well-presented to maximize sales productivity.
- Received and inspected all incoming goods to ensure they met quality standards and complied with legal requirements.
- Handled phone inquiries and ensured timely dispatch of all customer orders.
- Monitored social media platforms and created engaging content to promote products and enhance brand visibility.
- Interacted with customers to identify products that needed restocking and updated pricing margins accordingly.
- Monitored promotional activities and evaluated their effectiveness in achieving targeted sales goals.
- Conducted competitor analysis, reviewing pricing strategies and marketing techniques.
- Performed accurate data entry and maintained accountability for shop inventory.
Executive Assistant at Timothy Waigwa Company Ltd (2021-12 – 2022-10)
- Providing administrative assistance, such as writing and editing e-mails, drafting memos, and preparing communications on the executive's behalf
- Maintaining comprehensive and accurate records.
- Performing accounting duties.
- Organizing meetings, including scheduling, sending reminders, and organizing catering when necessary.
- Answering phone calls in a polite and professional manner
- Welcoming visitors and identifying the purpose of their visit before directing them to the appropriate department.
- Managing the executive's calendar, including making appointments and prioritizing the most sensitive matters.
Merchandiser at Siddham Beverages Ltd (2021-02 – 2021-12)
- Collaborating with suppliers, manufacturers, and stores to ensure proper execution of plans.
- Creating and organizing promotions and advertising campaigns.
- Managing layout plans of the store and maintaining inventory of products.
- Gathering information on market trends and customers' reactions to products.
- Analyzing sales figures - reporting growth, expansion, and change in the market.
- Monitoring Sales and identifying any losses or potential sales.
- Relating with customers and identifying consumer demands.
- Reviewing competitor activities such as price and marketing strategies.
- Assessing the effectiveness of different product displays and store layouts on sales.
- Consolidate reports on promotional activities from competitors and their sales activity.
Merchandiser and Brand Ambassador at 254 Brewery company (2019-03 – 2021-01)
- Recording of sales and stocks in outlets.
- Ensuring a steady flow of products between outlets by pushing for orders.
- Creating an attractive display for products according to their category.
- Informing customers more about our products and their quality.
- Creating good relations between the company and different stockers in different outlets
- Creating product knowledge through activation and sampling
- Reporting to seniors in sales progress and challenges experienced in the trade visits
- Request for Activation placements with store supervisors to help push sales
- Expanded my territory by on boarding new outlets that listed the product
