Patrick Muema

Sales & Business Development Consultant with over 5 years of success delivering revenue growth, brand visibility, and strategic partnerships across diverse industries including tech, FMCG, and services. I have proven expertise in B2B sales, digital marketing, client acquisition, and sales strategy. Adept at leading cross-functional teams, optimizing customer journeys, and executing campaigns that deliver measurable business outcomes.

I have a strong grasp of CRM, market research, and marketing automation tools, with a track record of improving engagement and driving scalable growth.

Business Development & Marketing Consultant at Freelance (2024-01 – Present)

• Designed and launched digital marketing assets for SMEs (animated displays, social media content, motion graphics), resulting in 70%+ audience engagement.
• Delivered business development strategy for McFrys Ltd, Chloride Oxide Ltd, Edgetel Tech, Petmall Shelters, and other SMEs—opening 3+ new revenue channels.
• Built onboarding guides, after-sales templates, and brand kits that increased client conversion rates by 25%.
• Executed 360° campaigns from field strategy to remote delivery, improving campaign turnaround time by 40%.

Strategic Partnership Associate at PowWater App Ltd (2023-02 – 2024-02)

• Expanded B2B partnerships by onboarding suppliers, distributors, and logistics providers across Kenya.
• Developed partner decks and negotiated commercial agreements, increasing regional market presence by 50%.
• Managed a 5 person agent network, overseeing performance, training, and lead generation operations.
• Conducted market mapping exercises, leading to 3 successful regional launches in under 6 months.

Senior Sales Associate at PowWater App Ltd (2022-09 – 2023-02)

• Achieved consistent month-on-month revenue growth via CRM-driven follow-up and value-based sales.
• Developed custom sales playbooks and pitch templates, which were adopted across sales teams.
• Closed enterprise deals that contributed to 30% of the quarter's total revenue.

Sales Executive at BMG Holdings Ltd (2021-10 – 2022-09)

• Surpassed KES 2M in monthly sales across motorcycles and agricultural power machines.
• Activated new dealership accounts in Nairobi and Eastern region, boosting channel sales by 40%.
• Led local marketing activations and loyalty programs that improved dealer retention and upselling by 35%.

Insurance Sales Representative at Kenya Orient Life Insurance (2019-01 – 2020-02)

• Sold customized general and life insurance solutions to over 50 clients based on personal needs assessment.
• Maintained high policy renewal rate by fostering long-term relationships and educating clients on financial goals.

Digital Branding Consultant at Wiselnk Business Consultants (2018-05 – 2018-12)

• Onboarded small vendors onto digital platforms and optimized listings with SEO strategies.
• Consulted on pricing and brand positioning for increased visibility and conversion in online marketplaces.

Audit Intern at Kenyatta National Hospital (2018-01 – 2018-04)

• Supported audit team in reviewing internal controls, evaluating SOP compliance, and identifying reporting gaps.
• Contributed to improved audit trails and reporting documentation across departments.

Bachelor of Science in Actuarial Science – Mount Kenya University (2014-01 – 2018-05)

KCSE Certificate – Kangundo High School (2012)