Peter Kanithi

Growth Marketing Specialist with experience building end-to-end growth systems across paid media, SEO, content marketing, marketing automation and conversion optimization. Skilled at translating business goals into measurable marketing strategies while collaborating effectively with cross-functional teams, managing stakeholders and driving projects from strategy through execution. Passionate about continuous learning, AI-powered marketing and creating scalable customer acquisition systems.

Growth Marketing Executive at Indepth Research Institute (IRES) (2025-08 – Present)

• Lead the end-to-end growth marketing function across demand generation, paid acquisition, SEO, content marketing, marketing automation and analytics.
• Designed and implemented a scalable demand generation engine connecting lead magnets, landing pages, paid media, email automation and conversion optimization.
• Planned and optimized Meta Ads and Google Ads campaigns to generate qualified leads and improve acquisition performance.
• Developed automated lead nurturing workflows in Brevo supporting customer engagement and enrolment.
• Implemented SEO and backlink strategies while producing high-intent content to strengthen organic acquisition.
• Partnered with academic teams, leadership and internal stakeholders to align marketing initiatives with programme launches and organizational priorities.
• Collaborated across departments to translate business objectives into integrated marketing campaigns spanning paid, organic and owned channels.
• Presented campaign insights, strategic recommendations and performance reports to leadership to support data-informed decision-making.

Digital Marketer at Prowessity eAcademy (2024-01 – 2025-04)

• Built the organization's Twitter/X community from 0 to over 3,000 followers through strategic content planning and community engagement.
• Planned and executed integrated digital marketing campaigns supporting brand awareness and learner acquisition.
• Developed SEO-focused content strategies and optimized website pages to improve discoverability and attract qualified traffic.
• Created landing pages, marketing collateral and promotional assets supporting enrolment campaigns.
• Built and managed email marketing campaigns and learner nurture journeys.
• Collaborated with leadership, designers and subject matter experts to translate training programmes into compelling marketing campaigns.
• Worked cross-functionally to align campaign execution with organizational goals while ensuring a consistent customer experience.
• Monitored campaign performance and communicated insights and recommendations to stakeholders for continuous optimization.

Social Media Manager at Kype Computers (2023-01 – 2024-11)

• Produced multimedia content contributing to a 40% increase in electronics sales.
• Executed Twitter/X advertising campaigns achieving a 30% click-through rate and contributing to a 20% increase in sales.
• Collaborated with business leadership to align promotional campaigns with commercial objectives.
• Monitored campaign performance and translated analytics into actionable marketing recommendations.

Founder & Editor at The Growth Brief (2026 – Present)

• Developing an independent growth marketing knowledge platform exploring AI, search, customer acquisition and modern marketing strategy.
• Publish original analysis translating emerging industry trends into practical frameworks for marketers and business leaders.
• Building a body of work demonstrating expertise in Growth Marketing, AEO, SEO, AI-assisted marketing and demand generation.

Bachelor of Arts in Corporate Communications – Multimedia University of Kenya (2022)

Diploma in Graphic Design – Africa Digital Media Institute (2021 – 2024)