Sharon Mumbi

Digital growth and lifecycle marketer with 6 years of experience building full-funnel campaigns, automation systems, and demand-generation engines that drive revenue. Proven ability across fintech, B2B SaaS, and agritech, designing lifecycle workflows in Customer.io and HubSpot, running multi-channel paid acquisition across Meta, Google, and LinkedIn, and coordinating cross-functional teams from SDRs to product. In 2024, spearheaded the launch of the Ndovu Money Market Fund, with KES 4.1M in AUM, 3,135 deposits, and a 71% install-to-sign-up conversion rate.

Helped scale monthly sign-ups 4× through a video-led growth pivot that cut cost-per-install by 48%.

Digital Strategy Consultant - Brand Speaks Life - Nairobi

(2025-07 - 2025-11)

Nairobi-based content marketing and production firm partnering with ambitious brands to create strategic content that converts and compounds over time.

• Supported brands with digital growth strategy, content systems, and automated lead generation across email, ads, and landing pages
• Built end-to-end growth strategies, digital audits, and onboarding plans for new clients
• Designed multi-channel content systems, moving audiences from awareness to MQLs
• Developed automated nurturing workflows and multi-touch email sequences
• Created internal playbooks aligning cross-functional teams around shared goals
• Tools: Canva, ClickUp, Zoho, WordPress

Marketing Manager - Sio Valley Technologies Limited - Nairobi

(2024-11 - 2025-11)

Agritech startup developing plant-based edible coatings to reduce post-harvest losses across East African food supply chains.

• Built brand identity, GTM strategy, and full go-to-market collateral from scratch for a first-of-kind agricultural product in the Kenyan and Ugandan markets.
• Generated KES 1M+ revenue from a single client through integrated marketing and business development, coordinating cross-border field teams across Kenya and Uganda.
• Designed and executed BTL activations in Uganda; led direct field sales and customer validation in Nairobi and Machakos.
• Managed cross-functional delivery: aligned messaging, timelines, and creative execution across internal teams and external partners.
• Tools: Canva, Adobe Illustrator, Monday.com, Microsoft 365

Marketing Executive - Ndovu Wealth Limited - Nairobi

(2023-02 - 2024-11)

Robo-advisory wealth management platform offering access to local and global investment products via the Ndovu app.

• Spearheaded the Ndovu Money Market Fund multi-channel launch: KES 4.1M in AUM, 3,135 deposit transactions (+276%), and KES 5.99M in earned PR value from 18 media clippings — achieved by redirecting a KES 300K billboard budget into attributable PR and paid digital.
• Drove initiatives that scaled monthly sign-ups from under 2,000 to over 8,000 (+4×) in 90 days through a deliberate pivot to video-led paid acquisition, reducing cost-per-install by 48% (KES 76.88 → KES 39.62) and growing brand awareness.
• Contributed to 71% install-to-sign-up conversion and sub-$1 CAC through data-driven funnel experimentation with Adjust attribution and iterative A/B testing on creative and audience segments.
• Built and managed lifecycle automation in Customer.io: event-triggered onboarding drips, active/inactive user segmentation, opt-in topic workflows, and sequence push notification banks for new and existing products.
• Designed a full webinar funnel and sales advisory handoff workflows using Zapier, HighLevel, Zoho, and Customer.io.
• Managed multi-channel paid acquisition across Meta, Google Ads, and YouTube; produced and directed 2–4 video assets per week with zero agency dependency, sustaining fresh creative throughout a 4-month production sprint.
• Coordinated 13,000+ new user acquisitions through cross-channel campaigns across Meta, LinkedIn, email, and webinars in 2023.
• Tools: Customer.io, Zoho CRM, HighLevel, GA4, Adjust, Meta Ads, Google Ads, LinkedIn Ads, SendGrid, Zapier

Digital Marketing Associate - Glue Up (B2B SaaS) - Washington DC

(2021-01 - 2023-05)

Washington DC-based SaaS platform providing all-in-one engagement management software for member-based organisations globally.

• Generated 500+ global SQLs through targeted weekly email campaigns across Kenya, North America, and Europe, achieving a 6% closure rate and $20K+ in directly attributed revenue.
• Built end-to-end webinar lifecycle funnel: invite to segmented email sequences to registration to reminder (email and WhatsApp group) to post-event sales nurture to HubSpot SQL handoff, boosting event registrations by 50%.
• Managed HubSpot Marketing Hub: lead tracking, pipeline stage automation, nurturing workflows, and attribution reporting for SDR-coordinated demand generation.
• Sustained 30-50 weekly MQLs with 10%+ open rates, 15%+ CTOR, and 2%+ CTR through segment-level optimisation by region, org size, and journey stage.
• Doubled social media engagement; grew LinkedIn following by 2,000+ and drove 185 social conversions through content and paid campaigns in 2023.
• Tools: HubSpot Marketing Hub, Glue Up, GA4, LinkedIn Campaign Manager, Excel/Sheets

Digital Marketing Executive & Account Manager - Message Labs Africa Ltd - Nairobi

(2019-07 - 2022-07)

Managed cloud services provider offering web hosting, email services, server hosting, and data backup solutions.

• Contributed 20% of the SQLs pipeline through account-based marketing campaigns targeting cloud services prospects.
• Increased website traffic by 20% and reduced bounce rates by 50% through SEO and PPC optimisation.
• Led full rebrand of Message Labs Africa to Pepea: new logo, sub-logos, website revamp, and complete marketing collateral suite.
• Boosted upsell/cross-sell revenue by 28% (KES 150K annually) and reduced churn from 12% to 6% through proactive client management, achieving NPS 68.
• Tools: Google Ads, Google Analytics, WordPress, CRM systems, email marketing tools

Bachelor of Entrepreneurship and Enterprise Management - Entrepreneurship and Enterprise Management - Chuka University (2015 - 2019)