Rajesh Darji

Senior Commercial & Business Leader with over 27 years of experience driving revenue growth, building distribution networks, and leading multi-country operations across Africa, Middle East, and Asia. Proven track record in scaling businesses, managing P&L, and leading high-performance teams across Consumer Electronics, FMCG, Industrial Products, and Plastics Manufacturing. Expertise in market entry, channel development, and turnaround strategies with demonstrated success in delivering double-digit growth and expanding into new markets.

Strong cross-functional leader with deep understanding of emerging markets, dealer networks, and trade dynamics across Africa.

Assistant General Manager at Roto Moulders Limited (2023-01 – Present)

• Drove business stabilization and growth, achieving revenue growth in the first year despite market challenges.
• Expanded distribution by onboarding new trade partners, strengthening market reach.
• Introduced 3 new SKUs, contributing to incremental revenue growth.
• Led commercial and operational review of P&L to improve decision-making.
• Strengthened team capability through 9 structured training programs.

Owner at Link International Trade (2021-11 – 2022-12)

• Managed end-to-end trading operations across commodities including sugar and coal.
• Developed supplier and customer networks across multiple markets.
• Handled commercial negotiations, logistics, and business profitability.

Business Manager – Africa at Toshiba Lifestyle Appliances Limited (2019-08 – 2021-03)

• Led Africa expansion strategy, establishing presence in 6 new markets.
• Delivered 300% revenue growth through distributor development and market penetration.
• Built strategic partnerships with country distributors and retail channels.
• Led marketing and go-to-market strategies across multiple countries.

Program Coordinator at Samarpan Meditation Singapore (2018-01 – 2019-06)

• Managed large-scale events with 7,000+ participants in Kathmandu, Nepal.
• Coordinated institutional outreach across banks, security forces, and education sector.

National Sales Manager at Somotex Uganda Limited (2017-05 – 2017-12)

• Developed and implemented effective Sales strategies and led nationwide sales team members to achieve sales targets.
• Negotiated and closed agreements with large customers, monitored and analyzed performance metrics.

National Sales Manager at Tristar Electronics Pte. Ltd. (2015-08 – 2016-08)

• Managed $22M annual revenue with full commercial responsibility.
• Delivered double-digit growth in a competitive market.
• Led a team of 88 employees across sales and distribution.
• Secured listings in major retail chains, strengthening brand presence.

Country Manager at Tristar Electronics Pte. Ltd. (2013-08 – 2015-08)

• Established and scaled country operations from scratch.
• Managed full P&L and business strategy.
• Built and led a 15-member team.
• Developed partnerships with leading brands and key market players.

Branch Operations Manager at Somotex Nigeria Limited (2010-12 – 2013-07)

• Managed $30M business turnover.
• Expanded dealer network by 32%.
• Strengthened credit control and reduced financial exposure.

Operation Manager at Emaxicom Lda. (2008-07 – 2010-09)

• Built and managed nationwide distribution network.
• Managed $3.75M annual turnover.
• Led channel development and operational setup.

Sales Manager at MIRC Electronics Limited (2003-05 – 2008-07)

• Restructured branch operations improving efficiency and performance.
• Designed pricing and sales schemes to drive revenue growth.
• Awarded Gold Medal for performance (2004).

Sales Officer at Bayer India Limited (2001-07 – 2003-05)

• Achieved the top line through a distribution channel network.
• Boosted Sales performance by 15%.

Territory Sales In-charge at Wrigley's India Limited (1999-01 – 2001-06)

• Achieved sales and collection targets for the boomer brand of confectionary products.
• Recognized by CEO for performance excellence.

Marketing Executive at Fab Chem (1996-11 – 1998-12)

• Developed key clients in the Ceramics sector.
• Achieved a turnover of $2.18million.

Core Credential of Readiness – Harvard Business School online (2021-11 – 2021-11)

Master of Business Administration in Finance – Andhra University (1996-06)

Bachelor of Business Administration in Marketing – Andhra University (1994-06)