Richard Omondi

Result driven sales professional with over 3 years driving territory growth through indirect channels, distributor management, and DSR supervision. Built my career at Airtel Kenya managing route-to-market execution in Bungoma — recruiting and developing distributor networks, closing coverage gaps, and consistently exceeding targets (170–185% in two financial years). Now looking to bring that same structured field execution into the LPG industry, where channel distribution and last-mile delivery are the real game.

Sales Executive - Airtel Kenya - Bungoma, Kenya

(2022-11)

• Led the training and couching of over 200 retailers/outlets and 11 Distributors Sales Reps on customer propositions, objection handling, and key selling techniques, compliance policies leading to increases territory sales volumes, and service delivery across the territory.
• Used tools such as sales navigator app and excel tracker reports to track and monitor daily run rates of retailers in areas such as MTD actuals against monthly target, stepped in early when they are off target thus ensuring consistency in meeting territory targets.
• Developed and implemented well-structured route plan for self and DSRs ensuring 100% market coverage, on time identification of distribution gaps, structured outlet/retailers visits and territory overlap prevention.
• Gathered information on market trends, competition activities and customer preferences while on trade and escalate to management with possible remedies/recommendations.
• Professionally resolved and documented commercial and float conflicts/disagreements between distributor's staff (DSRs) and resellers/retailers thus ensuring no partner/party is lost in distribution channel and in the trade.
• Held outlets active and key customers retention by showing up consistently, sorting complaints fast and communicating scheme changes clearly before agents and outlet owners lost interest.
• Improved distributor footprint by identifying distribution gap, profiled, pitched and referred 8 potential partner candidates to ZSM in which 5 were successfully closed.
• Hit 170% of Home Broadband target in FY 2023/24 and 185% in FY 2024/25 by strategic implementation and execution of territory sales plans, keeping DSRs on track and closing distribution gaps before they cost us. Named Best Sales Executive — Western Zone four times running.
• Supported distributors to attain over KES 7 monthly territory recharge sales by identifying for the bulk buyers and stockists across the territory.
• Closely monitor stock availability and brand visibility across the territory by conducting regular visits and stock check both at distributor and retail levels thus preventing stock outs and overstocking.
• Ensured 100% compliance and adherence to data protection policies while onboarding partners, resellers/outlets and during customer activation by DSRs and Outlets.

Procurement Intern - Lake Basin Development Authority - Kisumu, Kenya

(2021-05 - 2021-08)

• Organized meetings for tender committee.
• Received and distributed of items on basis of store requisition.
• Analyzed, reported and awarded tender as per set policy and correspondence of the same tenders

Bachelor of Commerce - Purchasing and Supply Chain Management - Masinde Muliro University of Science and Technology (2021)