Rose Makau

An emerging business Leader with a strong track record demonstrating competence and exposure across Commercial Sales and Marketing in the FMCG industry.

My core competencies in my sales experience include executing territory trade marketing plans, distributor management, executing distribution objectives(stock holding, price, quality & visibility),generating market insights, trade assets management and accounts management(relationship building).

I also have marketing experience in brand commercialization, data & market trends analysis, stakeholder management, marketing collateral development, social media management and digital advertising.

WORK EXPERIENCE

Nov 2020 - Present

July 2018 – Nov 2020

East Africa Breweries Limited

Innovations Manager 

• Led product innovation based on consumer insights; led the development of concepts, design & communications for new brand launches.
• Formulate annual marketing strategy for new innovations
• Manage key stakeholders (Kenyan Exec) throughout the innovation process.
• Monitor new innovations performance to meet KPIs within the 1st year of launch.

Achievements

• Relaunched Mr Dowell’s whisky in the Kenyan Market which was nominated for MSK awards.
• Launched the first premix in Africa set to deliver £5M in the 3 years.
• Awarded the most progressive marketer in the innovations team.
• Worked on innovations for prestigious local and international brands – Kenya Cane and Smirnoff Vodka.

Territory Manager

Responsibilities

• Execute a territory trade marketing plan which meets the objectives of the area trade marketing plan/cycle brief in the areas of brand, volume, merchandising and promotion.
•  Ensure that the territory sales driver distribution objectives of brand available and quality, stock holding, pricing and visibility are achieved.
• Provide market information and reports on performance of customers, brands and competition to ensure that the relevant marketing people are fully informed.
• Manage financial accounts, assigned assets and material to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible.
• Achieve sales volume, objectives, rate of Sale driver standards in retail trade QDVPP and KBL sales force effectiveness standards in distributor sales crews.
• Overall management of key accounts in assigned territory to meet both business and customer’s objectives.

Achievements

• Increased reserve listing & depletion to 35% of my universe across key segments.
• Awarded the most excellently executed stakeholder engagement regarding price controls in Rift.

November 2017- May 2018 Tropical Heat Limited

Assistant Marketing Coordinator ( Modern Trade)

Responsibilities

• Brand Activation: Identifying locations and supervision/training of the Brand Ambassadors to ensure maximum impact of the in-store activations.
•  Marketing merchandise/POS materials: Ensuring concept development of merchandise/POS materials, making orders and coordinating their storage and distribution.
• Coordinating distribution of POS materials to increase brand visibility such as FSUs, metal strips and wobblers.
• Communicating with Key accounts management where activations would take place.

Achievements

• Increased brand visibility by scaling the distribution and monitoring the branded FSU in Nairobi and Upcountry.
• Represented the company at key events which brought about increased sales and brand awareness e.g. Food East Africa Expo and Halal Expo.

December 2016 – November 2017 Intraline Online Ecommerce (Kenya, Uganda, Rwanda)

Business Development Executive

Responsibilities

• Service the Portfolio of customers while closely monitoring their needs.
• Effective delegation, communication with clients on their order status, from placement to final delivery.
• In charge of invoicing and managing financial accounts of the company.
• Conducting field visits to get business and drive sales.

Strathmore University

Bachelor of commerce 2017 (Marketing Major),