Samuel Nyaga

A creative, proactive, self-motivated, and responsible individual who excels in working independently. Passionate about exploring new ideas, my interests lie in pursuing a successful career in the marketing, management, and/or media industries.

Sales and Marketing Manager - Mtandao Afritech Solutions Ltd

(2025-12)

• Evaluate and optimize marketing and pricing strategies for company benefit.
• Analyse market trends and prepare forecasts for market penetration and competitor analysis.
• Generate new business leads and identify target markets.
• Increase brand awareness and market share by converting competitor clients.
• Coordinate marketing strategies with Sales, Finance, Customer Relations, and Technical Departments.
• Develop and manage the marketing department's budget in collaboration with Finance.
• Oversee branding, advertising, and promotional campaigns, ensuring visibility and collaboration with the Digital Marketing Team.
• Manage marketing department staff, ensuring adherence to company policies.
• Prepare and present monthly, quarterly, and annual reports to Senior Management.
• Promote the brand at trade shows and industry events.
• Stay informed of marketing strategies and trends.
• Achieve a monthly target of 30 paid accounts per Associate within the Marketing department.
• Revenue Growth: Developed and executed sales strategies to achieve revenue goals, identified new market opportunities, and maintained strong client relationships to ensure high customer satisfaction and loyalty.
• Brand Awareness & Lead Generation: Established and managed marketing strategies, executed multi-channel campaigns, and optimized digital platforms, including SEO and social media, to enhance brand visibility and lead generation.
• Sales Team Performance: Led, coached, and motivated sales and marketing teams, conducted performance appraisals, and organized training to align with industry trends and achieve targets.
• Market Research & Campaign Optimization: Conducted comprehensive market research to understand consumer trends and competitive positioning, incorporating findings to refine strategies and increase market share.
• Reporting & Analytics: Monitored and analyzed sales and marketing metrics, delivering detailed performance and market analysis reports to the executive team for strategic decision-making.

Sales and Marketing Manager - Mwananchi Credit Ltd

(2024-09 - 2025-02)

• Revenue Growth: Developed and executed sales strategies to achieve revenue goals, identified new market opportunities, and maintained strong client relationships to ensure high customer satisfaction and loyalty.
• Brand Awareness & Lead Generation: Established and managed marketing strategies, executed multi-channel campaigns, and optimized digital platforms, including SEO and social media, to enhance brand visibility and lead generation.
• Sales Team Performance: Led, coached, and motivated sales and marketing teams, conducted performance appraisals, and organized training to align with industry trends and achieve targets.
• Market Research & Campaign Optimization: Conducted comprehensive market research to understand consumer trends and competitive positioning, incorporating findings to refine strategies and increase market share.
• Reporting & Analytics: Monitored and analyzed sales and marketing metrics, delivering detailed performance and market analysis reports to the executive team for strategic decision-making.

Head of Marketing - AfriKonekta Mobility Oy

(2023-08 - 2024-02)

• Oversaw all content marketing initiatives with a focus on digital media, collaborating with the team to coordinate brand awareness and marketing efforts.
• Generated, edited, published, and shared content frequently on social media that built meaningful connections and encouraged community members to engage.
• Conducted market research to keep up to date with customer trends and predicted future trends, and developed strategies to manage marketing campaigns across various platforms.
• Maintained a strong online company voice through social media.
• Monitored ROI and KPIs, and
• Stayed up-to-date with digital media developments.

Digital Marketing Officer - Platinum Credit Ltd

(2022-01 - 2023-06)

• Supported the Sales & Communication Department in creating campaigns for both internal and external promotion.
• Looked for innovative strategies and technologies in digital design and marketing.
• Created content such as e-fliers while maintaining brand consistency.
• Monitored online conversations and activities related to the brand.
• Coordinated marketing campaigns, hyped sales activities/events/recognition & milestones.
• Coordinated outdoor marketing activities and reported on involvement in market activities.

Communication Officer - Platinum Credit Ltd

(2021-02 - 2022-01)

• Supported the Sales & Communication Department in creating campaigns for both internal and external promotion.
• Looked for innovative strategies and technologies in digital design and marketing.
• Created content such as e-fliers while maintaining brand consistency.
• Monitored online conversations and activities related to the brand.
• Coordinated marketing campaigns, hyped sales activities/events/recognition & milestones.
• Coordinated outdoor marketing activities and reported on involvement in market activities.

Manager - Chillout Café and Bakery Watamu - Watamu

(2020-06 - 2021-02)

• General Management of the Fast Food Restaurant. Marketing and Promotion of the Café as a way to penetrate both local market and tourists visiting Watamu and Malindi regions.

Director/Co-founder - Pacific Media Kenya

(2018-08)

• Co-founder and Head of creative team in charge of all productions from idea generation to the final output for publishing or production.

Bachelor of Business Administration - Karnatak University Dharwad (2015 - 2018)

Diploma - Journalist and Mass Communication - Nairobi Aviation College (2011 - 2013)