Sales and Marketing Manager - Mtandao Afritech Solutions Ltd
(2025-12)
- Evaluate and optimize marketing and pricing strategies for company benefit.
- Analyse market trends and prepare forecasts for market penetration and competitor analysis.
- Generate new business leads and identify target markets.
- Increase brand awareness and market share by converting competitor clients.
- Coordinate marketing strategies with Sales, Finance, Customer Relations, and Technical Departments.
- Develop and manage the marketing department's budget in collaboration with Finance.
- Oversee branding, advertising, and promotional campaigns, ensuring visibility and collaboration with the Digital Marketing Team.
- Manage marketing department staff, ensuring adherence to company policies.
- Prepare and present monthly, quarterly, and annual reports to Senior Management.
- Promote the brand at trade shows and industry events.
- Stay informed of marketing strategies and trends.
- Achieve a monthly target of 30 paid accounts per Associate within the Marketing department.
- Revenue Growth: Developed and executed sales strategies to achieve revenue goals, identified new market opportunities, and maintained strong client relationships to ensure high customer satisfaction and loyalty.
- Brand Awareness & Lead Generation: Established and managed marketing strategies, executed multi-channel campaigns, and optimized digital platforms, including SEO and social media, to enhance brand visibility and lead generation.
- Sales Team Performance: Led, coached, and motivated sales and marketing teams, conducted performance appraisals, and organized training to align with industry trends and achieve targets.
- Market Research & Campaign Optimization: Conducted comprehensive market research to understand consumer trends and competitive positioning, incorporating findings to refine strategies and increase market share.
- Reporting & Analytics: Monitored and analyzed sales and marketing metrics, delivering detailed performance and market analysis reports to the executive team for strategic decision-making.
Sales and Marketing Manager - Mwananchi Credit Ltd
(2024-09 - 2025-02)
- Revenue Growth: Developed and executed sales strategies to achieve revenue goals, identified new market opportunities, and maintained strong client relationships to ensure high customer satisfaction and loyalty.
- Brand Awareness & Lead Generation: Established and managed marketing strategies, executed multi-channel campaigns, and optimized digital platforms, including SEO and social media, to enhance brand visibility and lead generation.
- Sales Team Performance: Led, coached, and motivated sales and marketing teams, conducted performance appraisals, and organized training to align with industry trends and achieve targets.
- Market Research & Campaign Optimization: Conducted comprehensive market research to understand consumer trends and competitive positioning, incorporating findings to refine strategies and increase market share.
- Reporting & Analytics: Monitored and analyzed sales and marketing metrics, delivering detailed performance and market analysis reports to the executive team for strategic decision-making.
Head of Marketing - AfriKonekta Mobility Oy
(2023-08 - 2024-02)
- Oversaw all content marketing initiatives with a focus on digital media, collaborating with the team to coordinate brand awareness and marketing efforts.
- Generated, edited, published, and shared content frequently on social media that built meaningful connections and encouraged community members to engage.
- Conducted market research to keep up to date with customer trends and predicted future trends, and developed strategies to manage marketing campaigns across various platforms.
- Maintained a strong online company voice through social media.
- Monitored ROI and KPIs, and
- Stayed up-to-date with digital media developments.
Digital Marketing Officer - Platinum Credit Ltd
(2022-01 - 2023-06)
- Supported the Sales & Communication Department in creating campaigns for both internal and external promotion.
- Looked for innovative strategies and technologies in digital design and marketing.
- Created content such as e-fliers while maintaining brand consistency.
- Monitored online conversations and activities related to the brand.
- Coordinated marketing campaigns, hyped sales activities/events/recognition & milestones.
- Coordinated outdoor marketing activities and reported on involvement in market activities.
Communication Officer - Platinum Credit Ltd
(2021-02 - 2022-01)
- Supported the Sales & Communication Department in creating campaigns for both internal and external promotion.
- Looked for innovative strategies and technologies in digital design and marketing.
- Created content such as e-fliers while maintaining brand consistency.
- Monitored online conversations and activities related to the brand.
- Coordinated marketing campaigns, hyped sales activities/events/recognition & milestones.
- Coordinated outdoor marketing activities and reported on involvement in market activities.
Manager - Chillout Café and Bakery Watamu - Watamu
(2020-06 - 2021-02)
- General Management of the Fast Food Restaurant. Marketing and Promotion of the Café as a way to penetrate both local market and tourists visiting Watamu and Malindi regions.
Director/Co-founder - Pacific Media Kenya
(2018-08)
- Co-founder and Head of creative team in charge of all productions from idea generation to the final output for publishing or production.
