Stanley Kimuhu

Sales and Marketing Professional

Nairobi, Nairobi AreaMember since January 8, 2023

Sales and MarketingResearchDistributor managementPeople managementPerformance managementBrand Knowledge

About

Enthusiastic and keen to detail Sales Person, keen on exploring my career and participating in making a difference in the Sales and Marketing sector. With most of my experience being in Marketing and Sales sector, some of the roles I have interacted with include working in the following sectors: People Management, Sales and Marketing, Distributor Management, Monitoring and evaluation of efficiency in distribution, Stores services and maintenance. Moreover, I have also been engaged in taking care of Territory sales and promotions, Distribution services and managing the Strategic Business Partners.

My life mission is to live with integrity and make a difference in the lives of others, making sure that I grow the assigned region through creating impact to create employment for the next person. I approach my job as a responsibility and privilege by working with people to build their confidence and recognize their capabilities to reach their potential.

Experience

Trade Sales Representative - FRESHA DAIRY BRANDS- FROM GITHUNGURI DAIRY FARMERS CO-OPERATIVE SOCIETY LIMITED

(2024-01)

Providing training to the Area Business Managers on several aspects of the business such as sales, collections, product, technical, inventory, and logistics related.
Achieving performance targets, collaborating with the team to achieving key performance target, including sales turnover, optimal product mix, SKU availability, Joint Business Plan {JBP} Targets and Promotion Return on Investment {RIO}
Contributing inputs towards departmental marketing plans and overall marketing strategies, executing branding strategies in functional areas.
Creating a viable business plan for the year with distributors and major customers, creating market intelligence, Aligning the region profit formula, resources and process to enhance value proposition.
Achieving sales volume target, capacity development of key distributors' sales representatives through performance management, coaching and management the company assets in the region.
Analyzing market trend and competitor activities to identify opportunities for growth and improvement
Overseeing the Regional Budget, including forecasting expense management and resource allocation
Receiving, following up and resolving all customer queries and complaints in collaboration with customer service team in an efficient manner
Recruiting, Training and mentoring staff to enhance performance and productivity
Preparing timely and periodic reports on regional performance, sales metrics and market conditions for upper management
Working with other departments to align regional strategies with overall company objectives
Ensuring that all business practices comply with company policies and legal regulations

Trade Sales Representative - KENYA WINE AGENCIES LIMITED- A SUBSIDIARY OF DISTELL - Nairobi Regions

(2020-07)

Conducting client visits for existing and potential outlets in the assigned territory to achieve given sales targets and ensure sustained business growth
Enhancing product accessibility through identifying and negotiating SOVI (Forward Share inventory and limit Out of Stock)
Promoting product affordability on price by ensuring adherence to Recommended Retail Price (RRP) guidelines per strategic focus brand by channel and outlet type
Execution of Marketing mix i.e. 4'A's, 4'P's, 4C's and Training van salesmen to get the brand knowledge and passion to sell and execute more in trade and enhance QDVPP
Identifying, Negotiating, Planning and Executing Activation opportunities such as Promotions, Tastings with customers in line with territory sales plan
Achieving required customer visit hit rates, call effectiveness and minimum order quantities (SOH)
Pro- actively managing cash and credit resources of the customer to drive KWAL brand in terms of Value and Volume
Monitoring and managing company assets such as fridges, vehicles within KWAL policies and procedures to ensure optimal use.
Receiving, following up and resolving all customer queries and complaints in collaboration with customer service team in an efficient manner
Preparing and submitting accurate and timely reports to the Territory Manager to facilitate proper planning.

Trade Marketing Representative - UNGA GROUP LTD- UNGA LTD KENYA - Nairobi, South Rift and Mountain Regions

(2018-06 - 2020-07)

Making Sure all, Supermarkets, Wholesalers, HoReCa and Institutions are well serviced both Pre and after sales.
Meeting Territory Sales Distribution objectives on availability, numeric distribution, stock holding and stocks rotation.
Execution of Marketing mix i.e. 4'A's, 4'P's, 4C's and Training van salesmen to get the brand knowledge and passion to sell and execute more in trade and enhance QDVPP
Driving price compliance in line with the company and brand strategies (RRP), Customer limits and doing reconciliations on time
Providing market and competitor insights
Building loyalty by building and managing customerrelationships.
Brand passion trainings for distributor in staff and outlets in liaison with brand ambassadors and the Key Accounts Managers.
Any other task and project which may be allocated to me time to time.
Establish and overseeing processes for promotions, new productlistings, new outlets, branch visits, order placements and shelf display execution and ensuring these initiatives align with growth objectives

Trade Sales Representative - CKL-AFRICA LIMITED - South Rift & Mountain Regions

(2016-07 - 2018-06)

Servicing 300- 400 customers and bringing sales worth between Kesh's 15 to 30 million per Month
Servicing all outlets i.e. Agrovets, Feed, Farms, stores, Shops, Supermarkets and Distributors etc.
Servicing existing accounts, obtaining orders, and establishing new accounts by planning and organizing daily work schedule to visit existing or potential sales outlets.
Establishing, developing and maintaining business relationships with current customers and prospective customers in the assigned territory/market segment to generate new business products.
Supporting the Brand Marketing process by identifying the key opportunities in Listing and Activations (incorporating understanding on consumers, category, customer, competition, channel and external environment).
Executing Trade Marketing Strategy across a portfolio of brands in consultation with Marketing Manager and Sales Manager. This includes brand activations; merchandising and POS placement and supervising the company staff in the region: sales and marketing teams.
Implementing and establishing close working relationships with partners (Resellers, Traders and Retailers) to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment
Monitoring competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc. Monitoring and reporting on competitive activity on all pricing activities.
Supplying management with oral and written reports on customer needs, problems, interests, competitive activities, and potentiality for new product services.

Trade Developer Representative - CKL-AFRICA LIMITED - Lower Rift

(2016-01 - 2016-06)

Servicing all outlets i.e. Agrovets, Feed, Farms, stores,
Meeting territory sales distribution objectives on availability, numeric distribution, stock holding and stocks rotation.
Drive price compliance in line with the company and brand strategies and provide market and competitor insights.
Build loyalty by building and managing customer relationships.
Ensure availability of mainstream focus brands per segment in all outlets in the territory.
Training van salesmen to get the brand knowledge and passion to sell and execute more in trade.
Give market insights and competition report and come up with new ways to curb competition.

Internship - Finlay's Horticulture (k) Limited - Flamingo Farm Naivasha, Kenya

(2013-09 - 2013-12)

Internship - Syngenta Kenya Cuttings - Thika Farm, Nairobi, Kenya

(2014-10 - 2014-12)

Voluntary Experience - Techno Serve Business Solutions to Poverty