Digital Marketing and Sales Team Leader
Wekeza Marketing Limited, January 2022 - Current
- Provide troubleshooting assistance for customer orders, account statuses, and relevant problems according to expected service levels.
- Develop and monitor performance indicators to generate data against which to measure goals Vis-a Vis Return on investment.
- Manage sales tracking tools and report on important information used to improve performance.
- In charge of tracking the website flow and implementing and analyzing performance metrics.
- Maintain high-level communication with the client throughout the sales cycle with constant feedback, updates, and system user training.
- Help to manage the deal process from prospecting, qualifying, and closure to achieve a smooth process and customer satisfaction.
- Ensure that client and prospect information is current on the CRM.
- Follow up with onboarded customers and inquire about their user experience on the platform to rate customer satisfaction.
- Responsible for overseeing and developing the overall content strategy for the organization as well as handling the marketing campaigns.
- In charge of identifying market trends and insights and using digital channels like Facebook and Instagram to drive brand awareness and generate leads.
- In charge of planning and directing marketing campaigns as well as managing the organization's website and maintaining it while keeping the best practices in mind.
- In charge of optimizing content for the website and social media platforms and working with various content formats such as blogs, videos, and audio podcasts.
- Handle all complaints and inquiries via various communication channels, such as phone, company website, and email.
- Ensure that customers are treated cordially and are held in high esteem to make them patronize the company continuously.
- Interact closely with the sales manager and other team members to ensure everyone is carried along and updated on work progress to achieve maximum results.
- Create good relationships with team members and motivate them to do their best work to achieve maximum results.
Relationship Officer
My Credit Microfinance Limited, March 2018 – December 2021
- I developed and maintained good working relationships with clients and staff for good business flow.
- I Identified marketing opportunities and generated new leads through marketing activities and client referrals.
- Kept informed of the market and what was new to share improvement suggestions with management for overall performance.
- Promoted services through activations and marketing campaigns by providing detailed service information and upselling products to existing and prospective clients.
- Formed relationships and partnerships with others in the industry to increase client referrals and sales.
- Provided loan facility presentations to prospects to ensure detailed information was provided to prospects.
- Closed sales after evaluating the client's credit risk profile and verifying the client’s eligibility for a loan.
- Collected all relevant documents and checked for accuracy in the loan application by verifying captured data against source documents to ensure the correct information was captured.
- Ensured the loan process was legit and fraud-free by ensuring all source documents were original and safely kept.
- Ensured that the vehicles to be used as security were adequately insured and fitted with a car tracker before loan disbursement.
- Ensured excellent customer service and effective conflict resolution through the loan process.
- Maintain relationships with existing clients to ensure their installments are paid on time to maintain a good portfolio and get new clients’ referrals.
- Recover overdue loan installments by calling clients in default and working out a repayment plan.
Achievements
- Recruited, trained, and managed a high-performing field agents’ team that would refer clients on a weekly basis.
- Successfully maintained a good loan portfolio and reduced customer churning.
Business Development Officer
Aga Khan Hospital, March 2015 – January 2018
- Contacting potential clients to establish rapport and arrange meetings.
- Planning and overseeing new marketing initiatives.
- Research organizations and individuals to find new opportunities.
- Increasing the value of current customers while attracting new ones.
- Finding and developing new markets and improving sales.
- Attending conferences, meetings, and industry events.
- Developing quotes and proposals for clients.
- Developing goals for the development team and business growth and ensuring they are met.
- Training and helping team members develop their skills.
Achievements
- Increased the client portfolio significantly.
- Increased client retention through excellent customer service.
Research Assistant Team leader
Ethics and Anti-Corruption Commission, February 2011– November 2014
- I attended all relevant training and demonstrated competency to ensure I understood the
- research assignments.
- Accurately identified sampled areas and population structures.
- I verified respondents’ eligibility through interviews before administering the
- questionnaires.
- Keenly checked all completed interviews to ensure that all questions were asked and
- responses accurately recorded.
- Submitted completed questionnaires appropriately for safekeeping.
- Actively organized and conducted productive focus group discussions by
- giving presentations and conducting in-depth interviews with key informants and other
- respondents.
- Carried out data entry and analysis using various tools such as SPSS and Microsoft Excel
- and results were used for the final report.
- Undertook any other work-related assignments as may be assigned from time
