Mohammad Uzair Ali

Dynamic and results-driven Marketing Professional with 10 years of diverse experience across digital marketing, brand strategy, and campaign execution. Proven track record in driving growth through innovative marketing strategies, with a strong focus on consumer behavior, content creation, and analytics.

Assistant Marketing Manager - Q'go Group - Kuwait

(2021-01)

• Designed and implemented multi-channel destination campaigns to increase brand awareness and traveler engagement.
• Launched seasonal tourism campaigns for [Qatar – Saudi - Oman], resulting in a 35% increase in website traffic and a 22% rise in travel inquiries within 6 months.
• Conducted audience segmentation and journey mapping to personalize travel offerings.
• Developed tailored messaging for GCC travelers, increasing conversion rates by 18% on booking platforms.
• Executed performance-based digital campaigns across search engines, social, and travel platforms.
• Reduced cost-per-click (CPC) by 28% while achieving a 4.1% click-through rate (CTR) on Google Ads during the Visit Saudi winter campaign.
• Created content that highlights local heritage, nature, and experiences to build emotional connections.
• Produced and launched a "Hidden Gems of Oman" video series viewed over 500K times, contributing to a 19% increase in organic followers and direct bookings.
• Built strategic partnerships with tourism boards, airlines, and hospitality brands.
• Co-executed a joint campaign with Jazeera Airways and local DMCs, generating over 850 booking leads in 6 weeks.
• Managed full-funnel campaigns, from ideation and execution to analysis and reporting.
• Led a multi-city GCC activation for Dubai Tourism Board, resulting in a 25% YoY increase in ticket sales and high footfall during the campaign month.
• Led influencer collaborations and viral content strategies across Facebook, Instagram, TikTok, NABD, Al Rai and Jarida.
• Partnered with 10 regional influencers for Oman summer campaign, achieving 1.2M impressions and 27% engagement rate.

Marketing Manager & PR - Musaad Al Saleh Travel & Co. - Kuwait

(2019-01 - 2021-12)

• Led multiple domestic and regional tourism campaigns across digital and traditional platforms.
• Oversaw paid ad campaigns across Google and Meta, to drive traffic and bookings.
• Planned content calendars, wrote travel-focused copy, and supported creative asset production.
• Handled social campaigns and coordinated influencer partnerships to amplify reach.
• Assisted in organizing promotional events, mall activations, and tourism expos.
• Maintained communication with tourism boards, hotels, and agency partners.
• Maintained and updated the lead tracking system and worked closely with the sales team.
• Assisted in tracking KPIs and preparing post-campaign reports.

Assistant Marketing Manager - Wabees Co. - Kuwait

(2017-01 - 2019-12)

• Served as the face of the brand while also supporting marketing activities across field and retail environments.
• Assisted the marketing team in executing promotional campaigns, sampling drives, and seasonal offers.
• Contributed to marketing content creation and social media engagement during campaigns.
• Collected on-ground feedback to help refine future marketing strategies and product positioning.
• Ensured all brand displays and promotional materials followed guidelines.
• Used research and applied sound strategies to develop and implement creative concepts.
• Guided overall tone and look of creative campaigns.
• Manage the content creation and listing of products across all marketplaces.
• Conceptualized marketing ideas into simple proposals.

Coordinator Marketing & PR - Ramada Plaza Hotels - Kuwait

(2015-01 - 2017-12)

• Assisted in planning and executing marketing initiatives to promote hotel services, packages, and events.
• Handled media outreach, press releases, and coordinated with local publications for brand visibility.
• Assisted in managing the hotel's social media platforms, content scheduling, and community engagement.
• Supported hotel events including launches, conferences, and guest experiences.
• Coordinated with internal departments to align marketing messaging and offers.

Digital Marketing Strategies - Northwestern, Kellog University (2022-01 - 2022-12)

Bachelor's - Marketing & Finance - Preston University of Science & Technology (2019-01 - 2019-12)

Intermediate - Commerce (I) & (II) - International School & College, Kuwait (2013-01 - 2013-12)

Faculty of Science Part (I) & (II) - International School & College, Kuwait (2011-01 - 2011-12)