I. H.

Highly analytical and commercially-minded professional with extensive experience in directing all aspects of business development, sales, and marketing, while delivering strategic leadership to cross-functional teams. Remarkable efficiency in developing and implementing effective strategies, managing complex projects, and meeting set goals.

Senior Commercial & Sales Growth Consultant - I&H Momentum Marketing & Sales Solution Provider - Beirut

(2015-01)

Deliver exceptional guidance to start-up companies in establishing and implementing business management strategies according to changing market trends and demands. Plan and organise business start-ups programmes, building profitable partnerships in new markets for business development and stability. Determine and prepare budgets to meet day-to-day operational expenditures, developing and updating financial targets.

Introduce best global practices after conducting effective marketing analysis to improve sales growth, reduce cost, and increase profit/revenue. Identify and secure sales optimisation opportunities by devising special plans for potential customers in market.

• Enhanced organisation profitability and revenue by securing new prospects and formulating hero sale models as per market requirements. Ex: LEADERS GROUP SAL (FMCG & juice company distributors in Lebanon)
• Boost & enhance general reach with market segmentation no the Lebanese territories as a result first I raised prices on volume makers profitable products (that has no solid competitors & are counted N1 in the MEA) that were priced on regular pricing models into STRATEGIC PRICING MODEL based on a solid marketing plan, market entry, customer psychology, long term image as a result we expanded reach to SPINNEYS, CAREFOUR, CHARCUTIER with yearly targets rebate & incentive programs that resulted to i
• Managed and led a low-performing brand to achieve position N5 in front of competitors by revamping marketing re-branding plan; ORCA STORES (5 branches including one in DUBAI) plan was to increase low performing sales and increase profitability on volume makes that generate the company s revenue
• After adapting new CRM system reorganizing the sales pipeline with tracking on current and potential customers through challenging loyalty & engagement activities that increased sales by 20%, I created new 5 hero models products that generated the revenue through aggressive marketing plan (digital marketing & traditional marketing approach), well know influencers, famous actors and known models resulted to increase revenue by 15% YOY, profit growth by 15%, shifting positioning to be in top 5 amo

Product Manager (IT & electronics) - CTC – Cherfan Tawil Sal (Samsung Distributor) - Beirut

(2009-01 - 2015-12)

Built and sustained relationships with key clients in close collaboration with new distributors for profit and revenue optimisation. Monitored and guided new/existing distributor to optimise sales/business efficiency. Arranged penetration of market sectors, as well as created penetration strategy to obtain a higher market share.

Uncovered and resolved critical issues by forming and maintaining a consistent level of communication. Evaluated and forecasted future sales to devise and execute process management strategies accordingly.

• Accomplished and secured N1 position in sales and market share in Lebanese market in printers and toners in front of HP and CANON by improving sales growth by 30%; achieved 2.5M and10 000 MIF sales.
• Launched market display and B2C sector enhancement, as well as B2B tender section and new ideas for clients.
• Achieved the BSD budget in terms of growth and profitability by reviewing last 12 months sales numbers and determining average for each month, and examining statistics and data numbers from IDC or local Lebanese statistic company "IPSOS", establishing perfect business plan for entire year.

Department Manager IT –Sales & Strategy - Polico Sal – Lanier Distributor - Beirut

(1997-01 - 2006-12)

Established IT department sales and strategy, built relationship with vertical market sector to secure revenue and BSD achievement. Developed and maintained a consistent level of communication with all decision takers in the vertical market, negotiating all company service contracts.

• Achieved 2000 unit desktop PC's sales, 300 multifunction A3 copiers, and 1500 printers yearly target.
• Accomplished N1 MFP sales both A3 and A4 in Lebanese market for two consecutive years in a row.
• Increased maintenance service agreements from 80000 USD to reach for first time 150000 USD yearly securing acceptable income and profitability.

Project Coordinator - Italian NGO AFRICA"70 – Volunteer - Beirut

(2006-01 - 2009-12)

Executed and administered an agricultural laboratory for farmers in south of Lebanon for soil, olive trees, and other plants in a partnership with European Union through NGO Italian AFRICA 70. Delivered sports-based youth development programmes to recruit youth and convince them to participate in four kinds of sports and accomplish results based on competition.

• Spearheaded emergency projects from inception to completion under time and budget with the support of European community such as agricultural and youth development programmes.
• Succeeded to calibrate monthly budget released by EU for three years period.
• Enriched and motivated farmers to produce and invest in agriculture, delivering project from inception to completion within timely and budgetary constraints.

Computers, IT instructor - Third Company, American Center

Degree - Computer Engineering - University of Varna