Deputy Head of Operations - GMRL / NOKNOK - Lebanon
(2025-02)
NOKNOK · Spinneys Online
- Logistics Strategy & Supply Chain: Govern the full order-to-delivery cycle across dry and chilled FMCG warehouses; implement SOPs and supply chain processes aligned with commercial objectives and surface inefficiencies, without compromising service quality.
- Systems & Performance: Led WMS rollout and SOP implementation; built KPI dashboards and operational reports to monitor performance and drive continuous improvement.
- Team Leadership & Cross-Functional Coordination: Lead and develop a multi-tier workforce — Area Managers, Area supervisors, and delivery Area teams; set goals, delegate, and coordinate cross-functionally to sustain high-performance operations.
- Expansion: Secured and activated 8 new warehouse/store locations (2025–2026), from infrastructure setup through WMS go-live.
Operations Manager - PUMA / Tchoozshoes - Lebanon
(2022-11 - 2025-01)
PUMA · ZIPPY · Adidas · New Balance · ON — Retail, Online, Wholesale, Warehouse
- Sales Strategy & KPI Management: Developed comprehensive business plans, set KPIs for direct subordinates, and led weekly/monthly/quarterly performance reporting across retail, wholesale, and online — translating brand and category analytics into actionable selling strategies and forecasts.
- Omnichannel Operations: Oversaw end-to-end sales operations across retail, wholesale, and online platforms (own site and third-party); managed in-season stock balancing, markdown execution, and sell-through optimization to maximize margin and minimize inventory risk.
- Buying, Merchandising & Supplier Management: Led the buying plan and budget for PUMA and ZIPPY; managed supplier relationships, pre-order placements, merchandise delivery follow-up, pricing negotiations, and visual merchandising standards across all retail outlets.
- E-Commerce Management: Directly supervised the Online Manager across the full e-commerce operation Tchoozshoes including ZIPPY website launch. Monitored platform KPIs and web analytics. Coordinated with marketing on content scheduling and online brand presence.
- Wholesale Management: Led wholesale order placements, built new client partnerships, and managed online brand presence across social media and third-party platforms.
- Team Development & Expansion: Led and coached cross-functional teams across retail, online, warehouse, and marketing; implemented structured training programs and performance appraisals. Launched ZIPPY brand in Lebanon through 3 new store openings.
Area Operations Manager - NOKNOK - Lebanon
(2021-01 - 2022-10)
Multi-Site FMCG Warehousing · Last-Mile Delivery
- Supply Chain Build-Out: Designed the full order-to-delivery infrastructure across multiple sites, turning logistics into a competitive advantage.
- Warehouse Expansion: Led the operational launch of new warehouse facilities, establishing processes, and systems to support business growth.
- Operational Excellence: Implemented SOPs and QA protocols that cut inventory discrepancies and improved fulfilment cycle time.
Operations & Brand Manager - HFCO / Harbieh co - Lebanon
(2018-05 - 2020-12)
KOTON · MAVI
- Full P&L & Country Management: Held complete operational and financial ownership of KOTON and MAVI in Lebanon — spanning retail stores, e-commerce (Brand website), franchise compliance, HR, and day-to-day operations.
- Buying, Merchandising & Brand Strategy: Directed seasonal collection buying in Istanbul; built yearly and seasonal budgeted forecasts, managed pricing and promotional strategies, coordinated supplier logistics, and executed in-season markdown plans to drive sell-through and gross margin targets.
- Expansion, Marketing & Team Development: Opened 4 new stores (2019) and managed the full expansion roadmap; coordinated integrated marketing campaigns across digital, social, print, SMS, and OOH per the annual brand calendar. Launched MAVI brand in Lebanon through 2 new store openings.
Brand Manager - Dagher & Co - Lebanon
(2013-08 - 2018-05)
Bebe · Pronovias · SHANA · Double Agent · Segue · Lipsy London
- Multi-Brand P&L & Franchise Management: Owned full commercial performance of a 6-brand portfolio (Bebe, Pronovias, SHANA, Double Agent, Segue, Lipsy London); developed short-to-long-term brand strategies, managed international franchise partner relationships, and drove profitability through margin discipline and targets.
- Global Buying & Merchandising: Led end-to-end buying cycles in New York, London, and Barcelona; managed demand forecasting, pricing strategy, seasonal stock plans, and in-season markdown management to maximize sell-through across all brands.
- Expansion, Marketing & Team Leadership: Opened 7 new stores across 5 brands (2013–2017); orchestrated integrated marketing campaigns. Coached and led store teams, implemented performance appraisals, and managed salary structures and internal promotions. Launched Lipsy London brand in Lebanon through 1 new store opening.
Regional Product Manager - Benetton Middle East Agency - Lebanon / Italy
(2011-03 - 2013-07)
United Colors of Benetton · Sisley · Undercolors
- Regional Product Strategy & Buying: Defined and executed the pan-Middle East product strategy for UCB, Sisley, and Undercolors; owned the full product lifecycle from seasonal collection buying in Ponzano, Italy — including fashion shows — through regional distribution, pricing, and in-market performance monitoring.
- Market Intelligence, Compliance & Expansion: Conducted competitor and SWOT analyses, fashion trend research, and quarterly multi-country store audits to enforce brand guidelines and VM standards. Collaborated cross-functionally with design, marketing, and external partners.
Store Manager - Alshaya / H&M - Lebanon
(2010 - 2011)
Operations Manager - PMG / MMG - Lebanon
(2009-03 - 2009-12)
Multi-Store Manager - Al Tayer / GAP - Bahrain, Kuwait, Dubai
(2006 - 2009)
Shop Manager - Azadea (Zara / Mango) - Lebanon, Dubai
(2000 - 2006)
