Salma Nemer

Store Manager at Azadea (2024-01 – Present)

Led daily store operations to ensure excellent customer experience and brand standards
Achieved and exceeded sales targets through effective team leadership and performance tracking
Managed, trained, and motivated staff to maximize productivity and engagement
Ensured visual merchandising standards in line with Azadea brand guidelines
Monitored KPIs (sales, conversion rate, ATV, UPT) and implemented action plans
Controlled stock levels, minimized shrinkage, and ensured accurate inventory management
Handled cash management, daily reports, and compliance with company procedures
Resolved customer complaints professionally, ensuring customer satisfaction and loyalty
Coordinated with area managers to execute promotions and seasonal campaigns
Ensured health, safety, and loss prevention policies were strictly followed

Assistant Manager 1 at Azadea (2023-01 – 2024-01)

Lead and manage the shop operation
Develop the staff potential
Evaluate the staff performance and set an action plan for them
Follow up on the collection (extra orders/ block lists)
Held the inventory process with a minimum shrinkage rate
Set objectives and plans to achieve target
Train the staff members on customer service and work flow
Perform product reports and business plan and report it to the upper management (district manager/ brand manager) to analyze the shop situations
Coordinate with the suppliers to ensure on having the right stock management and collection
Responsible for the opening phase of the shop, follow up on the opening procedures, control and manage the employees
Maximize the sales and profitability in line with company's objectives
Evaluate on a bi-yearly the performance of the assistant manager, sales associates, cashiers and stock keepers as per the company guidelines
Monitor the shop hourly revenue and prepare staff schedule accordingly to ensure that the shop manpower is effectively matched to operational requirements in a cost-effective manner
Assist in recruiting and selecting shop staff by verifying job-fit and team-fit of candidates

MIT – Assistant Manager 2 at Azadea (2021-01 – 2023-01)

Assist the Retail Store Manager in planning and implementing strategies to attract customers
Coordinate daily customer service operations (e.g. sales processes, orders and payments)
Track the progress of weekly, monthly, quarterly and annual objectives
Monitor and maintain store inventory
Evaluate employee performance and identify hiring and training needs
Supervise and motivate staff to perform their best
Coach and support new and existing Sales Associates
Monitor retail operating costs, budgets and resources
Suggest sales training programs and techniques
Communicate with clients and evaluate their needs
Analyze consumer behavior and adjust product positioning
Create reports, analyze and interpret retail data in order to increase profit
Make sure all employees adhere to company's policies and guidelines

Sales associates - Cashier at Azadea (2014-01 – 2021-01)

Customer service at LibanCom Swiss Communication Company

Sales Promoter at Enjoy Lebanon Co.

Hostess at Tendem Co.

نبذة