Renato Campello

I am writing to express my strong interest in opportunities aligned with my background in strategic technical sales, infrastructure solutions, heavy-duty mobility systems, and international business development. With more than 10 years of experience combining engineering, commercial strategy, and market expansion, I have built a solid career working for two global industry leaders: ArcelorMittal and Allison Transmission.

My professional journey was significantly shaped during nearly nine years at ArcelorMittal Projects – Foundation Solutions, where I acted as a Technical Sales Engineer responsible for developing the foundation steel solutions market across Brazil. In this role, I led the commercialization and specification of highly engineered steel solutions such as steel sheet piles, H-beams, and tubular foundations for complex infrastructure projects including energy projects, ports, coastal protection, flood mitigation, bridges, mining operations, railways, sanitation systems, and underground structures.

One of my greatest achievements was transforming an initially unexplored market into a consolidated regional business operation through technical-commercial strategy, customer engagement, and engineering-driven solutions. I was directly responsible for opening and expanding the steel sheet pile market in the region, leading major projects related to shoreline protection and climate change mitigation, while helping reduce construction timelines by approximately 60% through the adoption of optimized steel solutions.

Additionally, I played a strategic role in implementing a new rental business unit for heavy steel profiles, and contributed to circular economy practices through reusable infrastructure solutions. I also led the first underground parking projects in Northeast Brazil using steel sheet piles and supported pioneering applications in sanitation and coastal engineering sectors.

Due to my performance and technical-commercial results, I was selected by ArcelorMittal for international training at ArcelorMittal University in Luxembourg, including technical visits to strategic operations and customers in Germany and the Netherlands. This experience strengthened my international business perspective, technical expertise, and multicultural communication skills.

Currently, I serve as an Area Sales Manager at Allison Transmission, a global leader in fully automatic transmissions for commercial and defense vehicles. Reporting directly to leadership based in Indianapolis, USA, I am responsible for strategic business development across several market segments in Brazil, including mining, construction, agriculture, recycling, fire & emergency, and school transportation.

In this position, I work daily in an international environment, coordinating directly with global teams in the United States, Canada, Europe, and China. My responsibilities include Go-to-Market strategy development, portfolio management, market intelligence, customer relationship management, revenue growth initiatives, and strategic partnerships with OEMs, distributors, and end-users.

Among my key achievements at Allison Transmission, I successfully developed the mining market for fully automatic transmissions in wide-body mining dump trucks with major companies such as Vale and ArcelorMittal, opened new opportunities in the agricultural segment, and led the first Latin American school bus project equipped with fully automatic transmissions, delivering 200 units to the Pernambuco state government.

Academically, I hold a Bachelor’s Degree in Industrial Engineering, an MBA in Project Management from Fundação Getulio Vargas (FGV), and completed the Oxford Executive Leadership Programme at the University of Oxford – Saïd Business School. I also pursued international academic experiences in Canada, including Critical Thinking studies at the University of Toronto and a six-month exchange program at ILAC in Toronto, which further strengthened my adaptability, analytical thinking, and English fluency.

Throughout my career, I have consistently combined technical expertise, strategic business vision, customer-oriented leadership, and strong communication skills to generate sustainable growth, develop new markets, and deliver high-value engineering solutions in complex and competitive industries.

I would welcome the opportunity to contribute my international business mindset, infrastructure expertise, and strategic commercial experience to your organization. Thank you for your time and consideration, and I look forward to the opportunity to discuss how my background can add value to your team.

Sincerely,

Renato Campello

Allison Transmission

Function: Area Sales Manager

Period: 01/2023 - now

Main responsibilities

• Direct reporting to the Americas Director and close interaction with senior leadership (VP level), operating in a fully English-speaking corporate environment.

• Directly contacts with global customers and distributors chain based in USA, Canada and Europe, focused in bringing new businesses to LATAM market.

• Manage and expand business across Brazil through both OEM (first-fit) and Aftermarket channels, ensuring alignment between factory strategy and in-country execution.

• Act as a key interface between Allison’s distributor network and end customers, supporting demand generation, technical-commercial alignment, and customer satisfaction across the full product lifecycle.

• Drive sales volume, revenue growth, and market share expansion in line with the Brazilian business plan and regional targets.

• Identify and develop new business opportunities, strategic partnerships, and applications across key new segments such as Mining, Agriculture and Energy solutions.

• Perform detailed vehicle application and duty cycle analysis to ensure optimal product specification, performance, and total cost of ownership (TCO) benefits.

• Build and maintain strong relationships with OEMs, bodybuilders, fleet operators, distributors, and key accounts, including C-level engagement,

• Lead aftermarket growth initiatives, including parts, service, and support strategies, working closely with distributors to increase installed base monetization and customer retention.

• Support and coordinate dealer and distributor development, including training, performance monitoring, and go-to-market execution.

• Deliver technical and commercial presentations to customers, distributors, and internal stakeholders.

• Conduct competitive analysis and market intelligence activities to support pricing strategies, positioning, and growth initiatives.

• Represent Allison in industry associations, trade shows, and key customer events.

Business Strategy / P&L / Go-to-Market

• Lead regional business development and portfolio strategy with focus on revenue growth, profitability, and market share KPIs.

• Develop Go-to-Market strategies combining product, pricing, channel, distribution and branding decisions to accelerate aftermarket penetration.

• Participate in portfolio management (new product releases, customer value assessment and phase-out), ensuring alignment with customer needs and competitive positioning.

Customer Engagement / Relationship Management

• Build and strengthen C-Level relationships with OEMs, distributors, dealers, and large end-users, securing long-term commercial partnerships.

• Identify new revenue streams and strategic opportunities for organic and inorganic business growth.

• Lead customer retention initiatives through value-selling methodology and performance metrics that demonstrate total cost of ownership reduction.

Cross-functional Leadership / Digital & Transformation

• Lead cross-functional initiatives with Sales, Engineering, Finance, Customer Support and Marketing, ensuring seamless strategy execution across different teams and stakeholders (matrix structure).

• Drive digital transformation initiatives such as CRM adoption, forecasting dashboards and structured sales funnel pipeline, improving sales predictability and decision-making.

Competitive Positioning / Market Intelligence

• Conduct competitor benchmarking, pricing strategy and value proposition mapping to secure differentiation in strategic market segments.

• Deliver structured market intelligence to senior leadership (HQ) including demand outlook, competitive threats, and go-forward strategic actions.

ARCELORMITTAL - Projects - Foundation Solutions

Function: Technical Sales Engineer

Period: 06/2014 - 01/2023

Main responsibilities

• For nearly 9 years, acted as a Technical Sales Engineer (Sales Engineering Executive) responsible for the development of the technical-commercial market for foundation steel solutions, including imported heavy steel profiles (e.g., sheet piles, H-beams), and tubular solutions (water and foundation) across strategic infrastructure sectors.

• Led business development and project origination with key stakeholders such as port authorities, public agencies, EPC contractors, mining and industrial companies, design firms, and automotive industries, through continuous client engagement and regional travel.

• Delivered engineering-driven commercial solutions, including technical specifications, feasibility assessments, and value engineering proposals tailored to complex infrastructure projects (ports, coastal protection, bridges, railways and foundations).

• Managed full sales cycle execution, including client prospecting, technical qualification, pricing strategy, contract negotiation (sales and rental), credit risk monitoring, and post-sales technical support during on-site installation.

• Structured and negotiated short- and long-term agreements with major clients, ensuring compliance with contractual, financial, and operational requirements.

• Acted as a subject matter expert in steel foundation solutions, delivering technical presentations and representing the company in industry conferences, engineering forums, universities, and public-private sector events.

• Contributed to market education and technical dissemination, being invited as a speaker in multiple high-level forums, strengthening brand positioning and client trust.

• Developed and executed the regional sales and marketing strategy, including pipeline management, demand forecasting, and alignment with annual budget targets.

• Led and mentored a remote engineering support team (intern level), ensuring technical consistency, responsiveness, and quality in proposal development.

• Coordinated cross-functional interfaces with internal departments such as legal, finance/credit, and national and international logistics, ensuring seamless project execution and compliance.

• Monitored international import operations of steel sheet piles from Europe, including logistics, cost control, and delivery timelines to the Brazilian market.

• Analyzed foreign exchange trends and market conditions to support strategic import decisions and optimize regional inventory positioning.

• Spearheaded the creation and implementation of a regional stockyard (distribution center) for foundation steel solutions in Northeast Brazil, including vendor selection, contract negotiation, and technical training of outsourced operational teams, resulting in increased rental business, improved delivery lead times, and enhanced customer service levels.

• Managed sales pipeline and project tracking through Salesforce, ensuring accurate forecasting, opportunity prioritization, and strategic decision-making.

B.S.

Industrial

Engineering - FBV - concluded in 2013

MBA in Project Management - FGV - concluded in 2016

Oxford Executive Leadership Programme - concluded in 2020

Critical Thinking - University of Toronto, Canada - concluded in 2013

ILAC - International Language Academy of Canada - 6 months exchange program focused on English as Second Language - conclued in 2013 at Advanced level.