Eriks Mikelsons

Strategic business leader with 20+ years of experience scaling technology businesses internationally. Known for root cause-centered thinking that uncovers true business drivers and partnerships that deliver mutual value. I lead by example, building enduring trust-based relationships where colleagues and business partners succeed together. Passionate about AI and automation.

Managing Director Poland & Baltics at PEDAB GROUP (2015-09 – Present)

Setting up company business strategy, recruiting and enabling team and partners as a new Technology Distributor in Baltics and Poland focusing on Data Analytics and Security solutions, Data Center Server, Storage and Networking.

• Disrupting well-established software sales distributor landscape in the region achieving double YoY revenue growth.
• Successfully recruiting and enabling sales team and network of trusted business partners.
• Creating and executing business development plans together with BPs and sellers, using digital marketing strategies to reach new customers.

Software Group Sales Leader / Channel Manager Baltics at IBM Latvia (2007-09 – 2015-08)

Full business development responsibility successfully growing IBM Software Solutions revenue in Baltics reporting directly to IBM CEE organization.

• Managing IBMs extensive enterprise software solution portfolio sales and marketing strategy in the region.
• Working with IBM local offices, distributors and business partners to grow business with largest government and commercial customers.
• Providing solution sales trainings to IBM business partners.
• Often speaker at different IT industry events.

Channel Manager at Lenovo Representative Office in Latvia (2006-03 – 2007-08)

Establishing sales office in Latvia, full responsibility of Lenovo PC and Notebook channel partner business development.

Local Reseller Manager at IBM Latvia (2004-09 – 2006-02)

Work with distributors and business partners, programs, motivation activities, large projects and regular channel sales, resolving channel conflicts. Marketing events and activities. Sales and solution trainings.

Product Group Manager CEE at AS "ELKO Group" (2001 – 2004)

Account Manager at SIA "GNT Latvia/ALSO Latvia" (1999 – 2001)

Sales Representative at SIA "TELIA Latvia" (1998 – 1999)

Economics and Business Administration – University STA Riga (2001 – 2004)

Theoretical Mathematics – University of Latvia (1997 – 1999)