Ahmed Tawosy

Strategic and results-focused Digital Media Manager with 12+ years of experience leading performance marketing initiatives across social, search, video, and programmatic platforms. Expert in designing and executing data-driven media strategies that strengthen brand presence, scale revenue, and maximize ROI. Skilled in managing $5M+ budgets and delivering measurable outcomes through a blend of strategic planning, precise optimization, and performance analytics.

Works under pressure and demonstrates strong cooperation and teamwork. Talented in adaptation to various circumstances with high communication skills.

Digital Media Manager at Share Conseil (Leadz Group) (2020-01 – Present)

Leading performance marketing initiatives across social, search, video, and programmatic platforms with focus on data-driven strategies.

• Develop and implement comprehensive media strategies for internal projects and client brands
• Provide expert media recommendations aligned with brand objectives and collaborate with the creative team
• Establish and execute data-driven growth marketing plans
• Oversee end-to-end campaign management, including strategy development, setup, optimization, and performance reporting
• Executed 50+ multi-platform campaigns across Meta, Google, TikTok, LinkedIn & Programmatic ads, achieving up to 30% cost efficiency gains
• Administer and optimize a +$1M media budget in 2024 for leading brands including Stellantis Group (Fiat, Abarth, Jeep, Alfa Romeo), Sage Group, Azura Group, Yamed Group, Samsung, and BIC across MENA, WACA, and East & South Africa
• Analyze campaign performance through regular reporting and provide actionable insights for continuous optimization
• Manage cross-functional collaboration with internal teams, including Account Management, Content, and Creative Studio
• Build and maintain strong relationships with platform account managers at Meta, Google, and TikTok

DSP Manager at AD4Game (2018-01 – 2018-12)

Managed Display, Native, Pop & JS ad campaigns with focus on traffic support and campaign delivery.

• Provide Traffic support as needed Management of Display, Native, Pop & JS ad campaigns
• Ensuring client's campaign goals are met—impressions delivery & on-time campaign delivery
• Daily management includes trafficking, tracking, optimization, and reporting of ad campaigns
• Partnered with clients on all aspects of campaign planning, launch execution, optimization, and recap with technical and support team
• Outline and advise on new and innovative opportunities through client calls or emails with sales and activation as needed

PPC Team Senior at Info Data & Media (2015-01 – 2017-12)

Planning, developing & managing digital marketing campaigns and managing PPC budgets.

• Planning, developing & managing digital marketing campaigns (Google AdWords, Facebook, Yahoo & Bing) in EMEA market
• Perform daily accounts management of CPC and CPA campaigns owned by the company in order to generate maximum numbers of leads
• Generate weekly and monthly reports for all major metrics, goals tracking, revenue tracking, and other PPC initiatives
• Manage medium to large-sized PPC budgets

SEM/PPC Strategiest at Google (2013-01 – 2015-12)

Implementing advertising strategies for MENA customers' digital marketing projects with focus on PPC campaigns.

• Implement advertising strategies for Middle East & North Africa customers' digital marketing projects
• Design & develop PPC campaigns through Search engines, YouTube, & Mobile App markets
• Prepare campaign structure, keyword research, keyword management, and keyword bidding
• Design ad copy writing & graphical ad templates & testing, and any other core capability required to maximize result
• Conduct regular analysis and provide recommendations on increased performance in the areas of paid search
• Provided guidance and advice to account team and clients on performance
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display networks
• Monitored the advertising budget and increased the client's ROI and conversion performance through recommendations of new strategies and ideas
• Manage budgets by client to ensure search marketing expenditures are within the budgetary guidelines

Assistant Relationship Manager at Abu Dhabi Islamic Bank (2012-01 – 2012-12)

Handled customer service inquiries, complaints, and requests with focus on high standard performance delivery.

• Responsible for handling customer service inquiries, complaints, and requests and to deliver a high standard of performance
• Motivate and build a dynamic team of highly developed customer service & relationship officers
• Investigating and solving customers' problems, which may be complex or long-standing problems that have been passed on by customer service assistants

Senior Relationship Officers at RAK Bank (2010-01 – 2012-12)

Driving sales performance and managing customer relationships with focus on retail services.

• Drive & deliver exceptional sales performance by identifying and meeting customer needs through selling & cross-selling of RAK Retail & service
• Source applications by doing front-end customer due diligence and collecting the complete set of documents required by the bank

Business Development Manager at EL Tarek Automotive Group (2005-01 – 2010-12)

Led marketing strategy and business development initiatives for automotive sales and customer engagement.

• Design and implement a marketing plan to support the sales process and maximize the profitability of the company
• Seek out new products or sales channel mix as business development concept to grow the financial objectives of the company
• Manage the marketing strategy to enhance the business opportunities & products benefits
• Manage the incoming and the outgoing communication between the Mother Companies and El-Tarek Automotive
• Communicate with customers, competitors, suppliers, professional organizations, consultants or others to stay abreast of industry or business trends
• Design and implementation of training for each model separately at the beginning of the issued
• Developing the skills of employees to enhance the productivity and service quality
• Evaluate the sales rep's performance against the performance measures agreed upon
• Design and implementation of periodic training for staff to increase the rate of productivity

Assistant Marketing Manager at Hilton Sharm Dreams (2003-01 – 2005-12)

Led marketing initiatives and team coordination for resort marketing campaigns.

• Lead a team of marketers according to the criteria for selection of clients
• Lead a team of the call center coordinators
• Creating marketing campaigns for the resort
• Follow the work of campaigns to ensure the desired results

Master of Business Administration in Major Marketing – American University in Cairo (2004-01 – 2004-12)

Bachelor Degree in Management & Information Technology, Major Business Management – American University in Cairo (2001-01 – 2001-12)