Asif Rehmat (Aseef)
Experienced FMCG Sales Representative and Merchandiser
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About
Experienced FMCG Sales Representative and Merchandiser with strong expertise in retail operations, inventory management, customer service, forecasting, supplier coordination, and sales growth strategies within the UAE market. Proven background in modern trade, e-commerce operations, and merchandising with leading organizations including Alsafi Danone, Instashop, and Carrefour. Skilled in negotiation, stock management, retail execution, and maintaining strong customer relationships.
Experience
Sales Representative - Alsafi Danone - Dubai, United Arab Emirates
(2024-04-06 - 2026-05-20)
- Review requirements of establishment and determine quantity and type of merchandise to purchase
- Study market reports, trade periodicals and sales promotion materials and visit trade shows.
- Select the merchandise which best fits the establishment's requirements
- Interview suppliers and negotiate prices, discounts, credit terms and transportation arrangements
- Oversee distribution of merchandise to outlets and maintain adequate stock levels
- Establish and maintain contact with suppliers
Picker (E-Commerce) - Instashop - Dubai, United Arab Emirates
(2020-04-08 - 2024-03-08)
- Pulls and packs product based on daily orders.
- Meets specifics of customer orders in a timely manner.
- Keeps products separated, organized and in good rotation.
- Monitors product quality frequently, reporting problems to mitigate safety issues.
- Operates various pieces of equipment (i.e. Bendi, Palletizer, Dolly Loader, Pallet Wrapper, Forklift, and Electrical Pallet Jacks).
- Reports any mechanical problems.
- Utilizes continuous improvement mindset and assists in identifying opportunities to improve processes.
Merchandiser - Carrefour - Dubai, United Arab Emirates
(2016-03-16 - 2018-05-09)
- Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease
- Prepare merchandise for purchase, rental or lease
- Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment
- Assist in display of merchandise
- Maintain sales records for inventory control
Education
B.A - Punjab University (2021-07-14 - 2023-06-14) Lahore, Pakistan
HSSC - Gujranwala Secondary Board Education (2013-04-05 - 2015-08-09) Gujranwala, Pakistan
SSC - Christian high school (2009-02-05 - 2010-06-04) Gujranwala, Pakistan
