B Fl

Private landlord & investor in Scandinavia since 2000 with 20+ years as board member & chairman MREC. Experienced digital marketing and gaming industry professional with expertise in CRM, market development, and business optimization across multiple Scandinavian markets.

Private landlord & investor in Scandinavia - Self-Employed - Scandinavia

(2000)

Private landlord and investor with 20+ years as board member and chairman MREC.

• +15 properties value €2,5 MIL
• Annual revenue €200K
• +100% portfolio value growth last 10 years
• Loan negotiations
• Lower operational costs
• Media buying Google Ads & print ads
• Partnerships and cash flow maximization
• Experience from fasad upgrade, new 3-glas windows, splitting flats, balcony/terraces
• Refurbishments of +25 rooms, kitchens & bathrooms
• Liaising with tradesmen, architects, planning permissions, lawyers, house conversion repairs
• AirBnB & Booking tourist letting, hosting

Scandinavian Country Manager - Betway - London

(2013-09 - 2015-07)

Managed Scandinavian operations with focus on market growth, player conversion, and service optimization.

• Sports growth NW & Actives +100
• Deposits +150%
• Depositing player conversion +48%
• Significant improvements in PLTV, Payment, CS, VIP, DM, CRM service optimisations
• Reactivation & cross selling improvements
• Product and registration page enhancements
• Proactive input to rebranding, new site & mobile interface
• Ambassadors/sponsor coordination, events, PR, social media
• Market analyses & competitor research
• Campaign planning
• Product & business improvements
• CRM + CS + VIP + Payment optimisation including user journey optimisation
• Compile & drive new technical requirements
• Liaising with new media partners
• Recruitment, staff reviews & coaching
• Board reports

Swedish Country Manager Jackpotjoy - Mice and Dice Ltd - London

(2008-11 - 2012-11)

Launched and grew Jackpotjoy Sweden into the country's 4th biggest bingo & slots site within 6 months. Achieved profitability faster than anticipated through strategic marketing and product development.

• Profitable much faster than anticipated & budgeted
• Sweden's 4th biggest bingo & slots site within 6 months after launch
• Successful radio & print launch advertising
• B2B white label development
• VIP program implementation & VIP strategy and life cycle implementation (email, DM, calls & SMS)
• Refer A Friend scheme improvements, key acquisition channel
• Recruitment & coaching of a new CRM/marketing team, +10 members
• SEO ranking within 10 months; 2nd for Bingo, top 6 for Kasino, Slots and Jackpot
• Budget & forecasting
• Branding & brand positioning and brand guidelines
• Market plans & media buying
• Market analyses & competitor research
• Product & business improvements
• CRM improvements (lifecycle, user journey optimisation, conversion, reactivation, incl. SMS & DM)
• Refer A Friend optimisation including special RAF bingo
• Compile & drive technical requirements
• B2B business development/white label
• Social media management
• Liaising with agencies & partners
• Recruitment, staff reviews & coaching
• Media buying
• Board reports
• Follow Danish gambling liberalisation (forecasts, competitor research, recruitment needs, job specs, media spend mix, board reports)
• Marketing project management for Heart Games UK
• Implementation of Live Chat and Refer a Friend scheme on Jackpotjoy UK

Product Manager Casino & Bingo - BingoJoy/PokerHeaven - London

(2008-01 - 2008-10)

Managed product development for casino and bingo products with focus on content creation, market expansion, and brand development.

• Recording a new UK TV bingo show with Brian Dowling (UK Big Brother winner)
• TV show improvements; cross promotion activities with the group and 3rd partners
• Launching a Swedish & Danish bingo site
• Launching new VIP program, loyalty program, call around campaigns, direct mailing
• Casino & Bingo software benchmark & competitor benchmark
• Created a new homepage design & VIP Club design, affiliate banners for UK, SWE & DK
• Online advertising; affiliate recruitment & campaigns
• Improve player life time values
• CRM activities & analyses
• VIP treatment
• Homepage improvements
• Market research & competitor benchmarks
• Product & business development
• Reports to CEO

Swedish Country Manager - Bet24 - London

(2007-06 - 2007-11)

Managed Swedish market operations achieving significant growth in brand awareness, acquisition, and revenue.

• Bet24s brand awareness increased to 3rd most recognisable gambling brand in Sweden
• Approx 40 press releases written & distributed to Swedish press
• Acquisition/month increased by 150%
• Increased number of active 30 days customers by 170% and 90 days actives by 190%
• Revenue/month increased by 50%
• Casino revenue/month increased by 100% during six months (despite no 1st deposit bonus)
• Launching online bingo & lotto and mobile gaming application
• Online & offline advertising
• Writing PR releases and liaising with journalists
• TV sponsorship advertising
• Liaise with celebrities
• Arrange cross promotion activities with other MTG companies and 3rd partners
• Plan, execute & follow up CRM activities & promotions
• VIP treatment & loyalty events
• Homepage development & updates
• Market research & competitor benchmarks
• Product & business development (ex. Poker SM/Live poker SM)
• Actively involved in Bet24s bingo & lotto project & mobile gaming projects
• Writing reports to marketing director and MD

CRM Manager Scandinavia - St Minver Ltd - Gibraltar

(2006-07 - 2007-06)

Led CRM operations for Scandinavian expansion of online bingo and poker sites with significant revenue and player growth.

• Actively involved in launching 10 online bingo sites and 5 poker sites in Scandinavia
• Increased revenues/month by 800%
• Increased the number of cash players with 450%
• Building up a Scandinavian CRM team of 5 members
• Planning & analysing bingo CRM activities & campaigns and cross selling activities
• Daily communication with partners & follow up their marketing activities/campaigns
• Business development
• Setup VIP strategies & targets
• Initiate, plan and take part in product & business development (new bingo&casino games, optimisation of bingo games schedule, new services, new functionalities, development of a new Scandinavian affiliate system)
• PR activities
• Market research/competitor analyses
• Setting up Scandinavian QA procedures
• Budgeting
• Recruitment & coaching
• Writing reports to Sales & Marketing MD
• Account management during 6 months

MA - Master of Tourism Management & BA (Hons) in Tourism Administration - Tourism Management, Tourism Administration - Swedish School of Economics and Business Administration in Vasa (1995 - 1999)

DM - Direct Marketing - SWEDMA (2010-05 - 2010-05)