Brandee Spears Segraves

Dynamic professional with 10+ years of cross-functional experience spanning marketing, digital content strategy, and people operations. Expertise in creating compelling content across multiple platforms to drive brand awareness, engagement, and conversions, alongside a proven track record of building HR functions from the ground up and scaling people systems for organizations up to 1,100 employees. Skilled in developing data-driven strategies that resonate with target audiences, translating ambiguous business challenges into structured solutions, and collaborating with cross-functional teams to deliver innovative outcomes.

Reduced time-to-hire by 15% and improved retention by 30% while supporting distributed, multi-site, and high-growth teams. Bilingual (English/Italian). Seeking to leverage a unique combination of marketing and people expertise to positively impact growth and culture at a forward-thinking organization.

Marketing Manager & Consultant / People Operations & HR Business Partner - Freelance - Remote

(2023-03)

Serves dual-track clients across marketing strategy and HR/people operations:

• Content Creation & Marketing: Crafts brochures, catalogs, print materials, and engaging social media content to boost brand awareness and reflect brand identity.
• Campaign & Event Management: Plans and executes marketing campaigns within budget; promotes events and launches to maximize attendance and engagement.
• Digital & eCommerce Management: Manages online stores, Amazon storefronts, Facebook and Instagram Shops — overseeing product uploads, pricing, inventory, and SEO to drive sales and enhance UX.
• Translation & Market Research: Translates marketing materials from Italian to English with cultural accuracy; conducts market research to identify trends, customer preferences, and competitor insights.
• Strategic Planning: Develops data-driven business plans and strategy presentations supported by customer feedback analysis.
• End-to-End HR Support: Partners with clients to deliver full-cycle recruitment, onboarding, and custom training materials, reducing new-hire ramp-up time.
• Knowledge System Development: Builds internal knowledge systems from scratch, including process documentation and eLearning voiceovers that measurably improve team effectiveness and engagement.
• Leadership Partnership: Translates ambiguous business challenges into clear people solutions; leads employee enablement and internal communications initiatives that align teams around shared goals.
• Scalable People Systems: Embeds directly with leadership at small and scaling organizations to design and implement people systems built to grow with the business.

HR Business Partner / Human Resources Manager - WestRock - Hybrid (Contract)

(2021-01 - 2023-02)

• Full-Cycle Recruitment: Led talent pipeline development for distributed teams, filling 88 roles in 4 months while reducing agency spend and decreasing turnover.
• Training & Development: Co-designed and launched training programs with L&D partners, accelerating employee development and building a foundation for internal succession planning. Created and delivered training programs, educational content, and facilitated workshops.
• Legal & Labor Relations: Navigated sensitive legal investigations and labor union disputes with discretion, ensuring procedurally fair outcomes and minimizing organizational risk.
• Payroll & Compliance: Owned end-to-end payroll documentation and timekeeping compliance, maintaining accuracy across a distributed workforce.
• Cultural Inclusion: Championed DEI by leading roundtable discussions with Marshallese employees, directly improving retention and building cross-cultural trust.
• Content Creation & Documentation: Authored job descriptions, training materials, employee handbooks, and internal communications to support organizational needs.
• Policy Communication: Developed clear, informative content explaining policies and procedures, improving employee understanding and compliance.
• Recruitment & Candidate Experience: Screened applicants, scheduled and conducted interviews, and implemented strategic communication plans to enhance the candidate experience.

General Marketing Manager / General Manager, People & Operations Focus - Hotworx Infrared Fitness Studio

(2020-09 - 2021-12)

• Marketing Strategy & Growth: Developed and implemented marketing strategies achieving profitability within 3 months and sustaining 20% monthly growth. Grew memberships by 20% month-over-month during pandemic shutdowns.
• Content Creation & Communication: Crafted blog posts, articles, press releases, social media content, and marketing materials that effectively conveyed brand messaging.
• Email Campaign Management: Developed and executed targeted email campaigns leveraging CRM tools to nurture leads, retain customers, and drive engagement.
• Event & Launch Coordination: Coordinated planning and promotion of events and product launches, implementing targeted strategies to maximize attendance and engagement.
• Team Recruitment & Development: Recruited and developed a high-performing team; built and delivered comprehensive training programs covering onboarding, sales coaching, and motivation techniques.
• Payroll & Operations: Managed payroll, scheduling, and dispute resolution — handling sensitive employee and customer situations with professionalism and discretion.
• Business Partnerships: Forged local business partnerships to establish employee discount programs, strengthening engagement and reducing turnover through community-rooted perks.

Recruitment & People Manager / HR & Recruitment Manager - Concordia Health & Rehabilitation - Hybrid

(2018-07 - 2020-08)

• HR Function Build-Out: Architected an HR function from the ground up — designing and launching full-cycle recruiting, onboarding, and mentorship programs that closed critical staffing gaps and improved retention.
• Recruitment Campaign Management: Created and managed full-cycle recruiting campaigns, including job descriptions and promotional content to attract top talent while ensuring alignment with company goals.
• HR Operations Administration: Administered end-to-end HR operations: benefits, payroll documentation, timekeeping, and compliance tracking across the full employee lifecycle.
• Employee Relations: Surfaced and resolved sensitive workplace issues (including bullying) by facilitating confidential surveys and one-on-ones, then partnering with leadership to implement corrective actions that restored team trust.
• Process Documentation: Codified people operations for scale by building documentation infrastructure, performance frameworks, offboarding protocols, and SOPs — giving the organization its first repeatable HR processes.
• Training & Orientation: Designed and led training and orientation programs that strengthened onboarding, raised performance standards, and helped shape a healthier organizational culture.
• Data Analysis & Optimization: Measured and analyzed recruitment data, employee feedback, and job posting performance metrics to refine messaging and optimize engagement.

Marketing Specialist / Consultant, Digital Marketing & People Support - Freelance - Remote

(2012-04 - 2018-07)

• Marketing Strategy & Growth: Collaborated with business owners to create high-converting sales funnels, driving social media engagement and revenue growth. Executed SEO and SEM strategies to boost online visibility and traffic.
• Content Creation & Communication: Produced and optimized email, blog, and social media campaigns increasing responses, organic traffic, and conversions. Created blog posts, articles, press releases, and marketing materials aligned with brand goals.
• E-commerce Setup & Tool Integration: Set up e-commerce platforms and social media accounts for startups, integrating CRM systems, email marketing tools, and analytics to streamline operations and customer engagement.
• HR & Recruiting Support: Owned end-to-end recruiting workflow — crafting job descriptions, sourcing candidates, and screening applicants to deliver qualified talent to clients efficiently.
• Internal Systems & Documentation: Developed employee onboarding frameworks, training materials, internal communications systems, and process documentation that improved day-to-day efficiency and lifted employee engagement.
• Data-Driven Marketing: Used data insights to refine content strategies, ensuring campaigns delivered measurable results.

Back Office Lead, People Operations & Staffing - Best Buy

(2012-05 - 2015-05)

• Full-Cycle Recruitment & Onboarding: Executed store-level hiring — managing candidate screening, interview coordination, and new hire setup to keep staffing levels consistently met.
• Training Program Design: Designed and led new hire orientation and training programs that standardized performance expectations and drove operational consistency.
• Workforce Planning: Forecasted staffing needs alongside leadership and built hiring plans to keep the store ahead of peak and seasonal demand.
• HR Compliance: Maintained employee records and enforced compliance with internal policies and labor regulations, reducing organizational risk.
• Employee & Customer Relations: Defused escalations with professionalism and discretion, protecting team trust and upholding operational standards.

Associate of Science - Psychology - Black River Technical College (2001 - 2003)

Coursework Towards Bachelor of Science - Applied Psychology (Focus: Marketing) - University of Phoenix (2009 - 2011)