Joel Kuss

Head of Home Department - WM Vertriebs GmbH und Co KG

(2025-10)

Led and operationally managed a team of new employees within the Home department.
Responsible for coordinating daily operations and ensuring highly efficient team and sales processes.
Developed and implemented sales-promoting strategies to increase revenue and customer retention.
Ensured an exceptional customer experience through service-driven and customer-oriented consulting.
Analyzed relevant KPIs and sales metrics to continuously optimize the department's overall performance.
Planned and organized product presentations and high-converting floor space concepts.
Facilitated seamless cross-functional communication between the team, upper management, and external partners.

Brand Architect & Concept Developer - WM Vertriebs GmbH und Co KG

(2025-03 - 2025-10)

Formulated and implemented a comprehensive brand and communication strategy focused on customer engagement and brand expertise.
Executed targeted communication initiatives to significantly strengthen customer loyalty and brand trust.
Developed cross-channel marketing and promotion campaigns, establishing robust communication guidelines and content structures.
Created and optimized customer-facing content and brand messaging for both internal and external stakeholders.
Built a consistent corporate identity, encompassing visual guidelines, communication style, and user experience design.
Planned and executed highly effective promotional campaigns and marketing activities.
Analyzed target audience needs and developed creative concepts to enhance brand positioning and market differentiation.
Managed multiple creative projects simultaneously while strictly adhering to strategic and operational objectives.

Store Manager - Norma Lebensmittelfilialbetrieb & Stiftung CO KG

(2023-08 - 2024-05)

Planned, managed, and executed sales-promoting campaigns and targeted promotions.
Analyzed vital KPI-based store metrics to optimize revenue generation and customer loyalty.
Took full responsibility for operational processes, team coordination, and effective process control.
Ensured a positive and memorable customer experience by maintaining high service quality and communication standards.
Implemented marketing and sales initiatives in strict compliance with corporate guidelines.
Led, mentored, and developed employees within a fast-paced, dynamic retail environment.

Sales Manager - WM Vertriebs GmbH und Co KG

(2022-04 - 2023-07)

Cultivated long-term customer relationships through personalized consulting and targeted communication strategies.
Developed customized sales and presentation concepts designed to boost customer engagement and conversion rates.
Spearheaded the planning and execution of exclusive promotions and customer-centric events.
Actively drove new customer acquisition while successfully maintaining and growing a high-value client base.
Conducted training for new employees to ensure the highest standards of communication and professional consulting.

Managing Director - Mindset AC Kuss & Ruoff GbR

(2020-03 - 2023-04)

Directed all operational business processes and managed customer-oriented corporate communications.
Planned and executed innovative marketing and promotional measures to drive customer acquisition and retention.
Oversaw organizational workflows and implemented performance-oriented business processes.
Analyzed critical business metrics and optimized internal operations for maximum efficiency.
Led and actively trained personnel in a dynamic, growth-oriented business environment.

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