Head of Home Department - WM Vertriebs GmbH und Co KG
(2025-10)
- Led and operationally managed a team of new employees within the Home department.
- Responsible for coordinating daily operations and ensuring highly efficient team and sales processes.
- Developed and implemented sales-promoting strategies to increase revenue and customer retention.
- Ensured an exceptional customer experience through service-driven and customer-oriented consulting.
- Analyzed relevant KPIs and sales metrics to continuously optimize the department's overall performance.
- Planned and organized product presentations and high-converting floor space concepts.
- Facilitated seamless cross-functional communication between the team, upper management, and external partners.
Brand Architect & Concept Developer - WM Vertriebs GmbH und Co KG
(2025-03 - 2025-10)
- Formulated and implemented a comprehensive brand and communication strategy focused on customer engagement and brand expertise.
- Executed targeted communication initiatives to significantly strengthen customer loyalty and brand trust.
- Developed cross-channel marketing and promotion campaigns, establishing robust communication guidelines and content structures.
- Created and optimized customer-facing content and brand messaging for both internal and external stakeholders.
- Built a consistent corporate identity, encompassing visual guidelines, communication style, and user experience design.
- Planned and executed highly effective promotional campaigns and marketing activities.
- Analyzed target audience needs and developed creative concepts to enhance brand positioning and market differentiation.
- Managed multiple creative projects simultaneously while strictly adhering to strategic and operational objectives.
Store Manager - Norma Lebensmittelfilialbetrieb & Stiftung CO KG
(2023-08 - 2024-05)
- Planned, managed, and executed sales-promoting campaigns and targeted promotions.
- Analyzed vital KPI-based store metrics to optimize revenue generation and customer loyalty.
- Took full responsibility for operational processes, team coordination, and effective process control.
- Ensured a positive and memorable customer experience by maintaining high service quality and communication standards.
- Implemented marketing and sales initiatives in strict compliance with corporate guidelines.
- Led, mentored, and developed employees within a fast-paced, dynamic retail environment.
Sales Manager - WM Vertriebs GmbH und Co KG
(2022-04 - 2023-07)
- Cultivated long-term customer relationships through personalized consulting and targeted communication strategies.
- Developed customized sales and presentation concepts designed to boost customer engagement and conversion rates.
- Spearheaded the planning and execution of exclusive promotions and customer-centric events.
- Actively drove new customer acquisition while successfully maintaining and growing a high-value client base.
- Conducted training for new employees to ensure the highest standards of communication and professional consulting.
Managing Director - Mindset AC Kuss & Ruoff GbR
(2020-03 - 2023-04)
- Directed all operational business processes and managed customer-oriented corporate communications.
- Planned and executed innovative marketing and promotional measures to drive customer acquisition and retention.
- Oversaw organizational workflows and implemented performance-oriented business processes.
- Analyzed critical business metrics and optimized internal operations for maximum efficiency.
- Led and actively trained personnel in a dynamic, growth-oriented business environment.
