Adolfo Vera

Top 3% Worldwide (TopTal).

Senior

Creative & Growth Marketing Leader with 15+ years of international experience across Europe, LATAM, and the US. I combine Content Creation, Marketing Strategy, Martech Architecture, AI, and Advanced Data Analytics to design scalable growth systems that deliver measurable revenue impact, not just campaign metrics.

My differentiator: I deeply understand the platforms, data infrastructure, and software systems behind performance, enabling more accurate segmentation, forecasting, automation, and ROI optimization than traditional marketing profiles.

Independent Marketing Consultant at Private Clients — Luxury & High-Growth Startups (2025-03 – Present)

• Advising AAA luxury brands and high-growth startups on marketing strategy, data architecture, and technology enablement.
• Designing end-to-end growth systems integrating CRM, automation, BI, AI, and performance analytics.
• Managing and optimizing 6–7 figure marketing budgets, improving ROAS and long-term profitability.
• Partnering with founders and C-level executives to align strategy, technology, and execution.

Digital Marketing Director at Ferrioni (2023-01 – 2025-03)

Mexican luxury leather goods brand, ~$50M revenue

• Led end-to-end digital transformation bridging marketing, data, and engineering teams.
• Designed and implemented custom CRM systems, APIs, and automated workflows that reduced manual ops by 30%.
• Increased online sales 35–40% within 3–5 months through platform redesign and analytics-led optimization.
• Managed content strategy, photo and video production, smm, email marketing, front-end/back-end development, and new platform launches.

Web, Martech & Ecommerce Manager at GIM Group (2020-01 – 2023-01)

B2B industrial distributor, LATAM operations

• Rebuilt web and ecommerce platforms based on behavioral and performance analytics — delivered +40% online sales in 3 months.
• In charge of content development and new content strategies for all channels.
• Generated $1.2M in incremental revenue in 6 months by identifying untapped market segments and launching a scalable GTM system.
• Implemented HubSpot, Google Cloud, and custom automation systems; acted as technical bridge between marketing, IT, and leadership.

Marketing Director at Hogar & Spa (2018-01 – 2020-12)

Wellness retail brand, Mexico & Peru

• Led 360° marketing strategies across Mexico and Peru.
• Designed a proprietary data analysis program that drove +27% revenue growth in 3 months.
• Partnership with agencies.

Marketing & Production Director at D3 Agency (2015-01 – 2018-12)

Creative & performance agency, international clients

• Led international campaigns for Ford, Palacio de Hierro, Liverpool, and other AAA brands.
• Designed buyer journey frameworks, KPI systems, and brand reputation strategies.
• In charge of content production, 3D, Video, Photography, Gaming

Marketing Sub Manager at ScanSource (2012-01 – 2015-12)

US-based global B2B tech distributor, ~$3B revenue

• Managed LATAM and US marketing campaigns, product launches, and demand planning.
• Main designer lead in LATAM
• Led brand and operational integration during a major company merger across multiple markets.
• Implemented pricing and segmentation strategy that drove +37% deal size increase (Q4).

Bachelor in Animation Design – Universidad Latinoamericana

Postgraduate in Marketing in a Digital World – Curtin University

Professional Program in Computer Science for Artificial Intelligence – Harvard University

Professional Program in Digital Transformation – Illinois Institute of Technology

Professional Program in MBA Essentials – University of Glasgow

Professional Program in Business Negotiation – University of Michigan

Professional Certificate in Advanced Data Analytics & Digital Marketing – Google

Professional Certificate in Marketing Data Science – Meta

Professional Program in Search Engine Optimization – UC Davis

Professional Program in Multiplayer Games C++ – Unreal Engine

Professional Program in Blueprint and Game – Unreal Engine

Professional Program in Material Guru – Blender