Adolfo Vera

Senior Growth Marketing Leader | Martech & AI Strategist | Data-Driven Executive

Talento

Mexico CityMiembro desde 22 de julio de 2026

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Sobre mí

Top 3% Worldwide (TopTal).

Senior

Creative & Growth Marketing Leader with 15+ years of international experience across Europe, LATAM, and the US. I combine Content Creation, Marketing Strategy, Martech Architecture, AI, and Advanced Data Analytics to design scalable growth systems that deliver measurable revenue impact, not just campaign metrics.

My differentiator: I deeply understand the platforms, data infrastructure, and software systems behind performance, enabling more accurate segmentation, forecasting, automation, and ROI optimization than traditional marketing profiles.

Experiencia

Independent Marketing Consultant at Private Clients — Luxury & High-Growth Startups (2025-03 – Present)

Advising AAA luxury brands and high-growth startups on marketing strategy, data architecture, and technology enablement.
Designing end-to-end growth systems integrating CRM, automation, BI, AI, and performance analytics.
Managing and optimizing 6–7 figure marketing budgets, improving ROAS and long-term profitability.
Partnering with founders and C-level executives to align strategy, technology, and execution.

Digital Marketing Director at Ferrioni (2023-01 – 2025-03)

Mexican luxury leather goods brand, ~$50M revenue

Led end-to-end digital transformation bridging marketing, data, and engineering teams.
Designed and implemented custom CRM systems, APIs, and automated workflows that reduced manual ops by 30%.
Increased online sales 35–40% within 3–5 months through platform redesign and analytics-led optimization.
Managed content strategy, photo and video production, smm, email marketing, front-end/back-end development, and new platform launches.

Web, Martech & Ecommerce Manager at GIM Group (2020-01 – 2023-01)

B2B industrial distributor, LATAM operations

Rebuilt web and ecommerce platforms based on behavioral and performance analytics — delivered +40% online sales in 3 months.
In charge of content development and new content strategies for all channels.
Generated $1.2M in incremental revenue in 6 months by identifying untapped market segments and launching a scalable GTM system.
Implemented HubSpot, Google Cloud, and custom automation systems; acted as technical bridge between marketing, IT, and leadership.

Marketing Director at Hogar & Spa (2018-01 – 2020-12)

Wellness retail brand, Mexico & Peru

Led 360° marketing strategies across Mexico and Peru.
Designed a proprietary data analysis program that drove +27% revenue growth in 3 months.
Partnership with agencies.

Marketing & Production Director at D3 Agency (2015-01 – 2018-12)

Creative & performance agency, international clients

Led international campaigns for Ford, Palacio de Hierro, Liverpool, and other AAA brands.
Designed buyer journey frameworks, KPI systems, and brand reputation strategies.
In charge of content production, 3D, Video, Photography, Gaming

Marketing Sub Manager at ScanSource (2012-01 – 2015-12)

US-based global B2B tech distributor, ~$3B revenue

Managed LATAM and US marketing campaigns, product launches, and demand planning.
Main designer lead in LATAM
Led brand and operational integration during a major company merger across multiple markets.
Implemented pricing and segmentation strategy that drove +37% deal size increase (Q4).