Alberto Sada

Founder, CEO, and international board member with 10+ years of experience building, scaling, and advising B2B fintech, commerce, and supply-chain platforms across Latin America.

Built

Ventup from zero to $230M+ in cumulative GMV, 666K+ orders, and $11M+ in institutional funding, developing deep expertise in SMB commerce infrastructure, embedded finance, strategic partnerships, and cross-border growth. Brings a rare combination of founder execution, general management, board governance, capital allocation, and market-entry experience across Mexico, Brazil, and U.S.-linked markets. Purpose-driven leader committed to building businesses that create economic progress through employment, education, and long-term institutional value.

Fluent in Spanish, English, and Portuguese.

Founder & CEO at Ventup (Present)

• Founded and scaled a B2B fintech and commerce platform digitizing supplier-buyer workflows, reaching $230M+ cumulative GMV and 666K+ orders.
• Raised $11M+ from institutional & strategic investors; managed investor relations, board governance, and M&A.
• Built & managed cross-functional teams across product, engineering, sales & operations, owning full P&L responsibility.
• Developed embedded finance capabilities, working capital, payments & operational intelligence for SMB customers.
• Led strategic partnerships with banks, suppliers, and large food groups to expand adoption across México.
• Navigated market cycles through product pivots, cost restructuring, and capital strategy optimization.

Coffee & Cotton Division at Ecom Trading

• Managed trading and risk for agricultural commodities in international markets, utilizing global hedging instruments.
• Gained expertise in price risk management and cross-border logistics.

Delegation: Nuevo León at SAGARPA

• Coordinated initiatives between government, universities, and food companies to drive regional development.
• Managed a 200+ person team and a $50M+ USD budget across regional development initiatives.

Founder & CEO at OLSA

• Built an early-stage circular-economy business recycling used cooking oil into biodiesel.

MBA in Executive Program in Agribusiness Economics & Management – FGV Fundação Getúlio Vargas

Bachelor of Science in Agricultural Economics (Food Marketing Systems) – Texas A&M University