Alejandro Gonzalez d'Hyver de las Deses

Ayudo a las organizaciones a cuidar su reputación y gestionar sus canales de comunicación para maximizar mensajes para agregar valor a las audiencias.

Ecolab

Sr. Marketing Manager, Latin America North

February 2024 to date

• Marketing strategy for Latin America: People, Product, Price, Place and Promotion.
• Innovation budget + management.
• Marketing campaigns for sales and customers.
• Market intelligence: research + analysis + insights.
• Innovation + digital transformation.
• Leadership + cross functional collaboration.
• Brand communications + reputation.

• Drive SAP Mexico implementation and mitigate negative impact for the Institutional business up to 6% on direct sales.
• Housekeeping portfolio re-launch, sales budget exceeded by 11%.
• Market Intelligence research insights playbook for Institutional Strategy Planning 2025-2030.
• ‘WIN’ sales contest to boost sales on innovation, sales exceeded 110%.
• Innovation sales exceeded 127% across 18 countries.

Sr. Communications & CSR Manager, Latin America North

October 2023 to January 2024

Communications & CSR Manager, Latin America North

December 2021 to September 2023

Communications & CSR Manager, Latin America

August 2016 to November 2021

• Corporate communications (internal + external + digital)
• Change management
• Marketing communications
• Corporate social responsibility (CSR)
• PR + crisis management
• Corporate events
• Government Relations
• Sustainability

• “People that Shine" recognition - we make a difference - 2017
• Ecolab sustainability best practice company #6, 5 consecutive years climbing positions, Expansión magazine.
• Ecolab Communications Award 2022 (individual) – Burger day
• Ecolab Global Sustainability Network – Communications Chair
• Ecolab LAN market with most volunteer hours outside the U.S., 7th year in a row
• COVID-19 360° Communications, effectiveness +194%
• Internal communications – engagement 151%, 4 years of continuous growth
• Water Seminar (customer event), ROI $10 MUSD
• Growth in media impacts 216% YoY and trade media 345% YoY
• Organic growth of GM LAN's LinkedIn profile +550% followers +800% engagement.

Internal Communications Manager, North Latin America

September 2014 – July 2016

• Internal + Digital communications
• Change management
• Corporate volunteering
• Internal events

• Brand positioning relaunch for Mexico and Central America, 89% effectiveness
• 130 global and 60 anniversaries celebrations, 96% participation
• Massive event for 3,000 people
• Internal communications engagement 144% YoY

Sr. Communications Coordinator

September 2013 – September 2014

• Internal communications
• Digital communications
• Change management
• Corporate events
• Special projects

• Sales site development, savings for +$2 MUSD; 86% effectiveness
• Communications processes effectiveness enhance +129% YoY
• Communications channels upgrades for actual and new ones; +154% effectiveness.

Communications & CSR Coordinator

October 2011 – August 2013

• Corporate communications (internal + external + digital) 
• Change management
• CSR
• Corporate events

Integral Formation Vice Rectory Assistant

January 2011 – June 2011

• CSR project management
• Internal events
• Students mentoring

Communications & Change Management Analyst

September 2009 – November 2010

Trainee

February 2009 – August 2009

CRM Intern

September 2008 – January 2009

• Internal communications
• Change management
• Corporate events
• ERP training

Bachelor’s in Communications

Universidad Anáhuac

2003 – 2007

Master’s in Corporate Social Responsibility

Universidad Anáhuac

2013 – 2015

Diploma in Innovation

Rochart Business School

2020

Master’s in Digital Marketing

Universidad Complutense de Madrid

2022 – 2023