Alicia De la rosa

Business & IT Engineer with an MBA in Digital Transformation (ISDI, Spain) and 7+ years of experience in Business Intelligence, advanced analytics, and data-driven strategy across top tech and e-commerce companies (Mercado Libre, Amazon, JTI). Proven ability to transform complex datasets into actionable insights, build predictive models, and deploy automation that improves efficiency and decision-making. Skilled in SQL, Tableau, Power BI, and Python-based analytics, with experience in AI-driven forecasting, anomaly detection, and process automation.

Adept at executive data storytelling and leading cross-functional teams to align insights with business growth.

Business & IT Engineer with an MBA in Digital Transformation and 7+ years of experience in Business Intelligence, analytics, and data strategy across top tech companies such as Mercado Libre and Amazon. Proven ability to transform complex datasets into predictive insights, design BI dashboards, automate reporting pipelines, and apply AI-driven models for forecasting and anomaly detection. Skilled in SQL, Python, Tableau, and Power BI, with strong expertise in executive data storytelling and cross-functional collaboration to drive growth and improve decision-making.

MBA in Digital Transformation & Growth Marketing (ISDI, Spain), with a strong foundation in Big Data, Business Intelligence, and Analytics. Complemented by a degree in Business & IT Engineering (ITESM, Mexico), integrating technical expertise with strategic business management.