Alonso Gonzalez

Over 15 years of experience in the footwear industry, leading product development, operations, and commercial management. Proven track record optimizing production, reducing costs through supplier negotiation, and building an own brand from the ground up.

Founder and Brand Development Lead - BEATI - León, Guanajuato, México

(2019-01)

• End-to-end development of an own brand: product, collections, and market positioning.
• Management of e-commerce platforms (Shopify, Tiendanube) and digital marketing and social media strategy.
• Inventory management, distribution logistics, and direct customer service.

Plant Manager and Product Development Manager - Calzado Suhey - León, Guanajuato, México

(2012-01 - 2019-12)

• Increased production by 80% through process improvements and supply chain coordination.
• Led seasonal collection updates aligned with global market trends.
• Simultaneously managed up to 5 contract manufacturers, coordinating production, logistics, and sales.
• Reduced operating costs by 15% through strategic supplier agreements.
• Led a team of 35 people, ensuring production targets were met.

Commercial Supervisor - Calzado Suhey - León, Guanajuato, México

(2011-01 - 2012-12)

• Managed wholesale footwear sales and inventory control.
• Built key commercial relationships with shoe store chains.
• Handled client follow-up, trade credit, and order fulfillment.

Sales Advisor - Marcas de Renombre S.A. de C.V. - León, Guanajuato, México

(2010-01 - 2011-12)

• Consultative selling of personal care products and after-sales service management.

High School Diploma - Universidad del Valle de México (UVM)