Antonio D. Joniaux

Senior Commercial and Marketing Executive with 20+ years of experience leading sales, marketing and business development across Ecuador, Peru and Colombia. Strong background in B2B and B2C environments, with extensive experience in food ingredients, consumer goods, distribution, channel development and commercial strategy.

Experienced in building and leading high-performance teams, developing new markets, managing distributors and key accounts, negotiating strategic partnerships, and driving revenue and profitability. Proven track record of delivering growth, optimizing commercial operations and developing go-to-market strategies in multinational and entrepreneurial environments.

Strategic, results-oriented and hands-on leader, comfortable working across cultures and markets. Open to international relocation and regional leadership opportunities across Latin America and other markets.

Led commercial and marketing strategy across Ecuador, Colombia and Peru, managing B2B and B2C business development, distribution and market expansion.

Here is the professional translation and restructuring of your achievements into impactful English bullet points (ideal for a resume or professional profile):

• Drove a +15% growth in the Peru market.

• Achieved +18% growth in Colombia.

• Reduced distribution costs by 13% through operational efficiencies.

• Secured B2B partnerships valued at over USD 6 million.

• Generated USD 8 million in annual revenue at Ambev.

• Spearheaded channel development strategies.

• Led and collaborated with multicultural teams.

Professional Profile / Resume Translation

PROYECTA

Commercial Manager

Ecuador | 2024 – Present

• Directed commercial strategy for urban and residential real estate projects.

• Managed interdepartmental coordination and the sales team.

• Implemented CRM systems and digital campaigns for customer acquisition.

AB MAURI (FLEISCHMANN)

Commercial and Marketing Manager

Colombia | 2013 – 2018

Peru | 2013 – 2016

Ecuador | 2012 – 2013 & 2018 – 2022

• Increased sales in Colombia (+18% annually) and Peru (+15% annually).

• Reduced distribution costs by 13% through process re-engineering.

• Secured B2B partnerships generating over USD 6 million in annual revenue.

• Restructured sales teams, improving KPIs and workplace climate.

• Strengthened brand presence across industrial and artisanal channels.

AMBEV (AB INBEV)

National Commercial Manager | Trade Marketing Manager | Sales Manager | Sales Supervisor

Ecuador | 2004 – 2011

• Achieved an annual sales growth of 8% through the creation of new distribution channels.

• Developed and implemented new channels that increased market coverage.

• Reduced distribution costs by 6%, improving operational efficiency.

• Contributed to an annual revenue of USD 8 million.

• Designed trade marketing strategies that increased brand visibility and customer engagement.

• Directed national commercial operations.

• Created channel-specific trade marketing strategies.

• Achieved significant growth in volume and profitability by category.

• Trained and developed young sales talent.

IMPRENTA ENVASADORA ECUATORIANA

Sales Supervisor / Key Account Executive

Ecuador | 2000 – 2002

• Managed key client portfolios in the packaging and printing industry.

• Negotiated major contracts and expanded revenue streams.

LANGUAGES

• Spanish (Native)

• English (Advanced)

• Portuguese (Basic)

• French (Basic)

Bachelor's degree - Business Administration, Specialization in Foreign Commerce - Universidad Espíritu Santo (UEES) (2000-01 - 2005-12)

Associate degree - Foreign Business - Tecnológico Espíritu Santo (2000-01 - 2003-12)

Diploma - Business - Universidad San Andrés (2014-01 - 2014-12)

Complementary studies - Advance Statistics - Universidade Ambev (2007-01 - 2007-12)

Level 3 - French Language - Alliance Francaise (2003-01 - 2003-12)