UX Designer | UX Researcher
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With a track record of leadership in qualitative and quantitative research, I craft user-centered UX solutions. My analytical skills, proficiency in Figma, and experience with agile methodologies drive product success through data-driven approaches
Qualitative Researcher 2019-2022
Designed, planned, and executed qualitative and quantitative A-B research, resulting in a 20% increase in user engagement and a 15% improvement in product satisfaction.Analyzed data using SPSS and Atlas.ti, leading to a
10% reduction in user-related issues and a 25% increase in feature adoption. Conducted usability tests for app prototypes, leading to a 30% decrease in user task completion time.
Published research paper with DOI: 10.5093/clysa2021a12. - Rafael Burgaleta Research Award – Madrid, 2020
Communications Manager 2020 - 2021
Designed and managed the company's websites:
ciertoshabitantes . com || artboretum . wixsite . com / artboretum
Resulting in a 30% increase in website traffic and a 25% rise in online ticket sales.
Developed and executed an effective social media communication strategy, leading to a 20% growth in social media followers and a 35% increase in audience engagement.
Jr. Qualitative Researcher 2017 – 2020
UNAM-Centre for Human Sexual Health Research
Initiated a new line of research focused on the analysis of experimental sexual behavior, resulting in a 15%
improvement in understanding user preferences and needs.
Created detailed user personas, leading to a 10% reduction in test development time and a 20% increase in user satisfaction.
Collected and analyzed data from interviews, focus groups, and ethnographic methods, involving a sample of over 1,500 individuals, resulting in actionable insights for test improvement.
Specialized in creating user personas, conducting UX research, and advanced skills in prototyping with Figma.
Comprehensive understanding of user interaction and usability testing.
Certification in UX Design 2023
In-depth training in Human-Centered Design principles.
Proficiency in user-centric problem-solving, prototyping, and user evaluation.
Bachelor's Degree in Psychology (Science-based) Graduated with honours 2016-2019
Universidad Nacional Autónoma de México
Specialized in understanding behavior, desires and motivations.
Focused on qualitative and quantitative research methods, equipping me with a strong analytical foundation.
